Apple to Hold New Product Event on September 9 — Anticipation Builds for Foldable iPhone

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The story

Apple is reportedly set to hold one of its biggest product launch events of the year on September 9, and the long-rumored first foldable iPhone is finally starting to feel real. On 5ch, the discussion ranged from price predictions to a debate over whether a vertical or horizontal fold is more practical, to comparisons with Samsung and Huawei’s existing foldables.

Published 8/27 (Thu) 2:32 AM

TBS CROSS DIG with Bloomberg

(Bloomberg) — Apple will hold its biggest new product launch event of the year on September 9, marking the full debut of the new leadership era under CEO John Ternus.

Source: news.yahoo.co.jp / Original article here

What people said

2AnonymousAug 27, 2026 09:06
Gonna run about ¥400,000?
159AnonymousAug 27, 2026 11:02
Re: #2
Probably ¥450,000 for the Pro?

So cheeeap!
5AnonymousAug 27, 2026 09:07
Stock's tanking, lol
Guess everyone already knows it won't sell
107AnonymousAug 27, 2026 10:07
Re: #5
Uh, it's up though?
Got a source, or is that just in your head?
150AnonymousAug 27, 2026 10:55
Re: #5
If you want a big screen, a tablet just makes more sense
28AnonymousAug 27, 2026 09:14
When are we getting a phone that just projects an image floating in mid-air?
30AnonymousAug 27, 2026 09:15
Re: #28
Forget that, I want a computer that beams the image straight into my head, no eyes needed
31AnonymousAug 27, 2026 09:15
Re: #28
The day's coming when holograms fly spaceships and perform surgery
50AnonymousAug 27, 2026 09:24
Re: #28
It won't be totally empty space, but NHK's research labs are already building holographic displays smaller than before
Hopefully it's ready by like Virtua Fighter 10
38AnonymousAug 27, 2026 09:17
If they put out some Android-tier monstrosity like this, Jobs is gonna rise from the grave
67AnonymousAug 27, 2026 09:35
Re: #38
The 'Bald Notch' iPhone was already a bizarre design itself (jab combining 'bald' — likely aimed at Tim Cook — with the iPhone's notch)
42AnonymousAug 27, 2026 09:20
Huawei's got a foldable that doesn't shrink the screen for videos and manga — it stays full-size. They're releasing it as a 16:9 phone, and honestly this 16:9 approach beats Apple's.
69AnonymousAug 27, 2026 09:37
Re: #42
On phones, Huawei really does feel like they're ahead of the game
44AnonymousAug 27, 2026 09:21
Out of ideas, so they're just copying Samsung
Who cares if it folds
Lame
48AnonymousAug 27, 2026 09:24
Re: #44
Apple hasn't put out anything decent since Jobs died… they're just a company coasting on his legacy at this point
45AnonymousAug 27, 2026 09:21
They should've realized way earlier that leaving the display fully exposed was a bad call
58AnonymousAug 27, 2026 09:27
Re: #45
You can just throw a book-style cover on it though
Plenty of people already do that, right?
46AnonymousAug 27, 2026 09:22
Would Jobs even call this beautiful?
53AnonymousAug 27, 2026 09:26
Re: #46
The man said even phone cases were annoying clutter — anything that's not sleek and minimal is a non-starter for him, let alone something this bulky
Is Apple heading downhill again…
51AnonymousAug 27, 2026 09:25
A book-fold is already old news, so maybe they'll just go straight to a quad-fold
I'm kind of serious
52AnonymousAug 27, 2026 09:25
Is there really demand for a folding iPhone? Isn't the iPad what actually needs this?
If the iPad could fold, it'd fit in a small bag — now that would actually be convenient.
60AnonymousAug 27, 2026 09:29
Re: #52
Between iPhone and iPad, Apple ships way, way more iPhones, so that's where the priority is
91AnonymousAug 27, 2026 09:52
Re: #52
Unfold it and it basically becomes an iPad mini, right?
109AnonymousAug 27, 2026 10:08
Re: #52
Pretty sure it's just going to turn into a mad scramble to get one
54AnonymousAug 27, 2026 09:26
The vertical-fold one seems fine, but I can't picture what the horizontal-fold one is actually for
59AnonymousAug 27, 2026 09:28
Re: #54
Fold it vertically and Tetris or other falling-block games would be great. Fold it horizontally and it's perfect for reading, like a Kindle.
110AnonymousAug 27, 2026 10:09
Re: #54
The vertical-fold ones are seriously unpopular, basically dead in the water at this point
65AnonymousAug 27, 2026 09:32
Re: #60
Tablets are honestly a pretty niche, in-between product now, squeezed between laptops and phones with bigger screens. They might just fade away eventually.
114AnonymousAug 27, 2026 10:10
Re: #65
That's what you'd think
I thought the same, but once I bought one, there's not a day I don't use it
66AnonymousAug 27, 2026 09:33
A foldable phone will change your life, seriously
Ridiculously convenient. Feels like carrying a mini laptop!
80AnonymousAug 27, 2026 09:46
Re: #66
Tried out Samsung's and yeah, it actually felt pretty good
Just heavy and pricey lol
75AnonymousAug 27, 2026 09:43
So the old flip phone was right all along
78AnonymousAug 27, 2026 09:45
Re: #75
Back then it wasn't two screens, just one screen plus buttons, so it wasn't that pricey. Two screens basically means double the phone. You'd need Nintendo DS-level mass production to bring costs down.
77AnonymousAug 27, 2026 09:45
Unfold it and all you get is a bigger rectangle — videos won't actually display much bigger, so it's money down the drain
112AnonymousAug 27, 2026 10:10
Re: #77
The iPhone fold looks like it'll land a good screen ratio, so no worries there
79AnonymousAug 27, 2026 09:46
Japanese people who wouldn't even glance at Samsung's foldables are about to swarm this one
117AnonymousAug 27, 2026 10:15
Re: #79
Same here, don't need Android
Has to be iOS or there's no point

*This article is compiled from excerpts and a summary of the 5ch (Breaking News+) thread “[Smartphones] Apple to Hold New Product Event on September 9 — Foldable iPhone Reveal?.”

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