Allen’s “You’re Not Even a Celebrity” Remark Sparks Debate — Who Does Social Media Belong To?

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The story

TV personality Allen appeared on TV Tokyo’s late-night show “Jikkuri Kiite Taro” on the 4th, and during a “girls’ talk” segment with hostesses from cabaret clubs, brought up the topic of women one-upping each other on social media. Referring to ordinary users, Allen remarked on people posting photos of purchases or scenic spots on Instagram and X: “What’s even the point of that? You’re not even a celebrity.” The comment sparked discussion on 5ch’s Entertainment/Sports News+ board. In the thread, many pushed back, pointing out that social media originally spread as a platform for ordinary people’s self-expression, with celebrities only joining later, while others noted that men also one-up each other with cars and watches — opinions were split over the remark itself.</lede>

<parameter name="lede">TV personality Allen appeared on TV Tokyo’s late-night show “Jikkuri Kiite Taro” on the 4th, and during a “girls’ talk” segment with hostesses from cabaret clubs, brought up the topic of women one-upping each other on social media. Referring to ordinary users, Allen remarked on people posting photos of purchases or scenic spots on Instagram and X: “What’s even the point of that? You’re not even a celebrity.” The comment sparked discussion on 5ch’s Entertainment/Sports News+ board. In the thread, many pushed back, pointing out that social media originally spread as a platform for ordinary people’s self-expression, with celebrities only joining later, while others noted that men also one-up each other with cars and watches — opinions were split over the remark itself.

10/5 (Mon) 4:51

TV personality Allen, known as “Allen-sama,” appeared on TV Tokyo’s late-night show “Jikkuri Kiite Taro – Stars’ Secret Updates” (airing Sunday nights at 2:20 AM) on the 4th. He talked about a type of behavior by women on social media that he “absolutely hates.”

The episode was titled “No Sugarcoating Allowed! Women’s Girls’ Talk on Their Dark Honest Feelings,” featuring well-known cabaret hostesses. On the topic of “Do women one-up each other?” Allen-sama declared, “Oh, constantly!” He went on: “Like on Instagram or X — everyone posts stuff they bought, or takes pictures at pretty, photogenic spots. What’s even the point of that? You’re not even a celebrity.”

Source: news.yahoo.co.jp / Original article here

What people said

6AnonymousOct 5, 2026 15:28
I mean, I hate it too, but does only celebrities get to satisfy their need for validation?
25AnonymousOct 5, 2026 15:35
Re: #6
Well, this guy does say it's for work promotion, at least technically.
But there are plenty of celebrities who clearly show off their need for validation with nothing to do with work.
57AnonymousOct 5, 2026 15:47
Re: #6
Men do the same thing in the first place — one-upping people with cars, bikes, watches, or muscles to satisfy their need for validation.
It's weird to only bash women for it.
7AnonymousOct 5, 2026 15:28
That's basically saying "non-celebrities shouldn't use social media" — wouldn't be surprising if this blew up lol
Well, maybe it's projecting onto his own kind lol
A line that really shows celebrity arrogance lol
And they used to look down on social media in the first place lol
9AnonymousOct 5, 2026 15:28
If anything, it's celebrities using it for self-promotion that's out of place.
11AnonymousOct 5, 2026 15:28
I'd love to know where this guy's money actually comes from…
12AnonymousOct 5, 2026 15:29
Ordinary people were doing it first — celebrities just showed up later.
89AnonymousOct 5, 2026 16:00
Re: #12
Exactly this.
Even YouTube started as a site for amateur video uploads, and then celebrities barged in later with their TV production crews in tow, acting like they own the place.
17AnonymousOct 5, 2026 15:31
That's just what social media is, fundamentally.
18AnonymousOct 5, 2026 15:31
When social media took off, I was like, wow, there really were this many people who wanted to be celebrities!
19AnonymousOct 5, 2026 15:32
He should rename himself "Bad News Block Allen" (riffing on the comedy duo "Bad News" and his apparent love of blocking critics online).
32AnonymousOct 5, 2026 15:37
As long as you're not hurling abuse at people, who cares what anyone does on social media — just let people do their thing.
35AnonymousOct 5, 2026 15:38
It's because of these show-off idiots that nice spots only locals used to know about are getting completely overrun.
38AnonymousOct 5, 2026 15:39
Tilting the camera angle for no reason, posing for depth shots in some stylish alleyway, striking model-like poses…
It gives me chills when I see ordinary people taking photos like that.
39AnonymousOct 5, 2026 15:40
>>"What's even the point of that? You're not even a celebrity" he pointed out

Satisfying your need for validation is a free choice — isn't that just how it is? If anything, it's embarrassing as hell watching celebrities fall over themselves copying random YouTubers and amateurs who got popular with their casual videos.
40AnonymousOct 5, 2026 15:40
YouTube and social media grow as toys for amateurs, and once things heat up, the celebrity world swoops in and makes good use of it — so it's kind of rich for him to say something like this.
I get that he wants to say "nobody cares," but come on, watch how you phrase it.
41AnonymousOct 5, 2026 15:40
So he's trashing influencers entirely?
But influencers are basically just the cream of the crop of these show-off ordinary people he's complaining about.
43AnonymousOct 5, 2026 15:40
Not sure why celebrities do it either, no?
44AnonymousOct 5, 2026 15:41
So the punchline is that this is just how Allen himself one-ups people.
45AnonymousOct 5, 2026 15:41
No, if you're not allowed to show stuff you bought on social media, the companies selling it would take a massive hit — products sell because regular people buy and use them. Saying only celebrities get to review products is beyond stupid.
46AnonymousOct 5, 2026 15:42
Well, it's true that women's social media really is just one big one-upping contest.
Wonder what that's all about.
48AnonymousOct 5, 2026 15:43
I don't watch TV so I don't know much, but…
is this guy actually a celebrity?
50AnonymousOct 5, 2026 15:44
Social media is a service meant for ordinary people who have no other way to broadcast to the world — it was never meant for celebrities to use in the first place.

Background and Key Points of the Debate

Worth noting: “Jikkuri Kiite Taro” is a late-night talk show, and this remark came up during a “girls’ talk” segment featuring cabaret hostesses. The biggest reason the comment drew backlash in the thread is that Allen himself is a TV personality who uses social media for work, making the phrase “you’re not even a celebrity” read as self-contradictory. Several replies also pointed out that social media and YouTube originally spread as platforms for ordinary users to express themselves, with celebrities only joining in later — a recurring theme being “who really has ownership of this space?” At the same time, some commenters agreed that women’s social media really is full of one-upmanship, and the discussion also drifted into whether men or women show off more. Some comments, like speculation about the source of cosmetic surgery funds, amount to unverified rumor and shouldn’t be taken as fact.

*This article is compiled from excerpts and a summary of the 5ch (Entertainment/Sports News+) thread “Allen-sama: “I absolutely hate” “ordinary SNS women” — “What’s even the point of that? You’re not even a celebrity” / “Block them all”“.

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