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The story
When a post claiming “Momoiro Clover Z originated member colors and fan names” was shared on 5ch’s Hello! Project board, fans of M!LK and Chou Tokkyu (Bullet Train) pushed back, arguing “that doesn’t apply to us — we have agency-official fan names.”
The thread saw pushback pointing out that Hello! Project already had member colors as far back as 2004, along with discussion citing photos of Berryz Koubou, and the argument over who was really “first” never converged, running on in parallel lines to the end.
What people said
To all the Johnny's fans out there bashing M!LK and Chou Tokkyu — you might not know this, but I want to say it loud: Momoiro Clover Z is the true originator of member colors and fan names
Never thought of "Haro-ota" as an actual fan name
Wait, Momoiro Clover Z predates Shonentai? Didn't know that___
So ignorant
You didn't even know that?
That's just how a Monofu's (Momoiro Clover Z fan) brain works
Wasn't there literally a song called something like "I Want to Be a Hit and Get Famous"?
https://gzo.ai/i/j33ywrz.jpg
Berryz's aura is something else
First time seeing this lol
Monofus lie like this without batting an eye
Enlighten me, Mr./Ms. Monofu
Yeah, totally worked up
Member colors and fan names have been around forever, but if the claim is "Momoiro Clover Z may have been the first to push them this hard," I could kind of see that.
But when you flat-out say they "originated" member colors, I'm like, no, that's been a thing way before.
They weren't first
They used to do stuff like this? lol
Forgot when the original-gen members first got member colors
At least by 2004 it already existed
I see
Though M!LK fans have been pretty unhinged lately too
Lately it's mainly Kiteretsu (fan nickname for another idol group) fans losing it
Just by posting here, that's obvious
So how about Red marrying a Johnny's guy, huh? lol
Was self-posting under multiple names until just a moment ago, then vanished — guess it hit a nerve lol
This is exactly that kind of thing
Still going on about the marriage
No Monofu actually cares, but the fact that "married with kids" gets Johnny's fans this riled up shows how much marriage stuff really stings them
That's probably why they keep throwing the same jab back
Acts like only Hello!Project fans exist on Ookami (the Hello!Project discussion board) lol
What's gotten into you all of a sudden?
??????????
What do you mean?
Background and Key Points
Momoiro Clover Z (“Momoiro Clover Z” / Momoclo) is a Stardust Promotion idol group formed in 2008, and the debate here sits inside a much older idol-industry practice. “Member colors” — assigning each member of a group a signature color used in merchandise, penlights, and stage costumes — is a convention that predates Momoclo by years; Hello! Project, the umbrella idol organization behind groups like Morning Musume and Berryz Kobo, was already using the system by 2004, as posters in the thread note. Likewise, fan nicknames for idol groups are a broader Japanese fandom tradition, not something any single group “invented.” “Monofu” is the fan nickname for Momoiro Clover Z supporters, while M!LK and Chou Tokkyu (Bullet Train) are Johnny’s (male idol agency) groups whose fans clashed with the original poster.
The thread never actually resolves the historical question it opens with. It splits mainly on emphasis: some posters flatly reject the “originated” claim as false, pointing to Hello! Project’s 2004-era precedent, while others concede a softer version — that Momoiro Clover Z may not have invented member colors or fan names, but popularized or pushed the practice more aggressively than earlier groups. That distinction between “invented” and “popularized” is where the real disagreement lives, even though most replies talk past each other rather than engaging it directly.
What outside readers should not take away is that this is a factual dispute with an answer being argued out — it’s an inter-fandom rivalry post (a “Monofu vs. Johnny’s-ota” flame war) using a dubious historical claim as ammunition. No poster brings up earlier, non-Hello!Project precedents either, such as Showa-era idol merchandising or AKB48’s own color/nickname conventions, which would undercut both sides equally.
*This article is excerpted and summarized from the 5ch (Hello!Project board) thread “A Monofu declares war on Johnny’s fans bashing M!LK and Chou Tokkyu: “Momoiro Clover Z invented member colors and fan names, don’t underestimate Stardust.” lol“.



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