Japan vs Uruguay Friendly Draws 4.1%→9.1% Rating, Asian Games Table Tennis Team Event Hits 8.4%→9.9%

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The story

According to viewer ratings data released by Video Research on the 25th, the friendly match between the Japan national soccer team and Uruguay, broadcast on the Fuji TV network, drew a household average rating of 4.1% in its first 20 minutes and 9.1% from 7:05 p.m. onward. That same day, the 24th, the table tennis team event (men’s and women’s) at the Aichi-Nagoya Asian Games also aired on terrestrial TV, with ratings climbing from 8.4% to 9.9%. On 5ch forums, comments piled up questioning soccer’s popularity with lines like “lost to table tennis,” while others pushed back with “not bad for a friendly” and “the competing timeslot didn’t help,” touching off a full-blown ratings comparison war that dragged in baseball and volleyball numbers too.

9/25 (Fri) 19:28 — Nikkan Sports

Viewer ratings for the Japan national soccer team’s international friendly against Uruguay and for the 24th’s Aichi-Nagoya Asian Games broadcasts were revealed on the 25th in a Video Research survey.

The Uruguay match, aired on the Fuji TV network starting at 6:45 p.m., posted a household average rating of 4.1% in the first 20 minutes of the broadcast, and 9.1% from 7:05 p.m. through to the end.

Source: news.yahoo.co.jp / Original article here

What people said

2AnonymousSep 25, 2026 20:41
Because watching Showa-era retro exploration videos on YouTube is more fun than watching Peace-kun, the mascot from Omiya Park.
3AnonymousSep 25, 2026 20:41
WBC ratings topped 30%.

Japan is a baseball kingdom.

Case closed.
43AnonymousSep 25, 2026 20:59
Re: #3
Every single game topped 40%.
47AnonymousSep 25, 2026 21:00
Re: #3
Wasn't this year's tournament not even on terrestrial TV because no sponsor could outbid Netflix?
7AnonymousSep 25, 2026 20:44
Probably more people watching via TVer (Japan's free catch-up streaming service) than on regular broadcast, no?
10AnonymousSep 25, 2026 20:46
Never imagined it'd lose to table tennis.
Times have changed.
Re: #7
Table tennis was under the same conditions though.
11AnonymousSep 25, 2026 20:47
Re: #7
Going by plenty of past examples, there's basically no way streaming numbers beat broadcast.
If it's on terrestrial or BS, most people are watching that instead.
8AnonymousSep 25, 2026 20:44
That table tennis match was the final, right?
74AnonymousSep 25, 2026 21:07
Re: #8
When you think about it, that's a solid number for a soccer friendly.
75AnonymousSep 25, 2026 21:08
Re: #8
Was that their first gold medal?
Great effort.
9AnonymousSep 25, 2026 20:44
The Asian Games baseball match against South Korea is on right now, but terrestrial TV is prioritizing the Nadeshiko (Japan women's soccer) B-team instead.
Baseball's done for lol.
15AnonymousSep 25, 2026 20:50
Re: #9
The baseball team isn't even a B-team, it's amateurs out there.
12AnonymousSep 25, 2026 20:47
The reason ball-kicking (lol, i.e. soccer) is boring is that the players have no direct hand in scoring.

Soccer (lol) scores when the ball goes into the goal
→ Only the goal and the ball are actually involved

Baseball scores when a player steps on the base
→ The player is the one directly involved in scoring

https://news.livedoor.com/article/detail/23856497/
Former pro baseball player Lee Jong-beom, who also played for the Chunichi Dragons, pushed back, saying: "Of all sports, baseball is the only one where a person directly scores by stepping on home plate. It's soccer, where you're just chasing a ball around, that's the simplistic one."
65AnonymousSep 25, 2026 21:05
Re: #12
Is soccer and 'yakyuu' (a mocking term for baseball) really all there is in the world?
84AnonymousSep 25, 2026 21:14
Re: #12
And yet baseball has zero popularity worldwide (T_T)
13AnonymousSep 25, 2026 20:47
Reminder: the J.League has been losing to table tennis for a while now.
16AnonymousSep 25, 2026 20:51
Was the Asian Games Japan baseball team's rating around 10%?
17AnonymousSep 25, 2026 20:51
Table tennis is simply way more fun to watch
than soccer.
One side is a breathless exchange of ultra-fast rallies from start to finish, the other's just boring ball-kicking that drags out wasted time.
23AnonymousSep 25, 2026 20:53
Re: #17
Hmm, I think it comes down to how dominant a sport is, how strong it is.
This men's table tennis team is basically the literal world's best.
26AnonymousSep 25, 2026 20:55
Baseball > horse racing > volleyball > table tennis > soccer
Guess that much is settled.
Now the question is where basketball fits in.
55AnonymousSep 25, 2026 21:02
Re: #26
Sumo's not even on that list, and it's a ratings monster.
48AnonymousSep 25, 2026 21:00
Table tennis only pulled single digits even with a gold medal.
If it weren't up against a soccer friendly, it would've hit double digits.
69AnonymousSep 25, 2026 21:06
Re: #48
Might've hit 15%.
52AnonymousSep 25, 2026 21:01
Realistically, among yesterday's national team soccer players, isn't Kubo about the only one more famous than Harimoto (table tennis star Tomokazu Harimoto)?
58AnonymousSep 25, 2026 21:02
Re: #52
Kubo wasn't even playing, it was a bunch of scrubs, so I skipped it.
If he'd played I would've watched.
67AnonymousSep 25, 2026 21:05


Soccer topped its timeslot thanks to two late goals.
73AnonymousSep 25, 2026 21:07
Re: #67
It drops off sharply at halftime.
85AnonymousSep 25, 2026 21:14
Re: #67
Looking at this, table tennis's gold medal decider got totally crushed by soccer.
91AnonymousSep 25, 2026 21:17
Re: #67
Huh? By this chart soccer's clearly higher no matter how you look at it.
What kind of numbers magic is this?
81AnonymousSep 25, 2026 21:11
So it lost to table tennis, huh.
86AnonymousSep 25, 2026 21:14
Re: #81
You should be lamenting the fact that the table tennis match — beating China for the first time and winning it all for the first time in 60 years — ended up no different from a soccer friendly starting a B-team lineup.
83AnonymousSep 25, 2026 21:13
Lost to table tennis…
87AnonymousSep 25, 2026 21:15
Re: #83

By TVAL (ratings including time-shifted viewing), soccer's actually higher than table tennis.
https://imgur.com/a/WfMZ0Mm
88AnonymousSep 25, 2026 21:15
This is the moment a star was born.
Even at the Asian Games, it's basically the same as being world's best.
And now there's a new one coming up in Matsushima, while Harimoto's been top-tier at the front line for a long time already.
At this point he's probably more famous than any Japanese soccer player.
It's the difference of whether you have a star or not.
Even in table tennis, the numbers follow if you've got the skill.
92AnonymousSep 25, 2026 21:20
Re: #88
Soccer just doesn't have a star right now.
94AnonymousSep 25, 2026 21:20
Adorable Filipina player crying after losing to Japan's young Nadeshiko squad, on TBS right now (2026/09/25 21:20:06)
96AnonymousSep 25, 2026 21:21
Re: #94
Switching IDs and trying hard, huh. So, thoughts on losing to table tennis?

Background and Talking Points

TV ratings are easily swayed by competing timeslots and broadcast schedules, so comparing popularity by the numbers alone calls for caution. As pointed out in the thread, the table tennis team event was up against a Nadeshiko Japan (women’s national soccer) match and an amateur baseball broadcast in the same slot, so the gap doesn’t necessarily reflect a straightforward difference in each sport’s popularity. Ratings also come in multiple flavors beyond the household rating, including TVAL (which factors in time-shifted viewing), and as one poster’s screenshot showed, the rankings can flip depending on which measure you use. The table tennis event in question carries the context of beating China for the first time in 60 years to take the title, and the presence of a high-profile player like Tomokazu Harimoto may have boosted the numbers — while it’s worth keeping in mind that the soccer match was a friendly missing many of the team’s regular starters.

*This article is compiled from excerpts and a summary of the 5ch (Geinou/Sports Express+) thread “[TV] Japan national soccer team vs. Uruguay draws 4.1%→9.1% rating, Asian Games table tennis team event (men’s/women’s) draws 8.4%→9.9%.”

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