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The story
It’s been officially announced that Hokkaido native Sato Masaki’s new radio show, “Sato Masaki’s Dominant Life!”, will begin airing on STV Radio starting October 4 (Sunday) at 23:30, sparking reactions on 5ch’s Hello! Project board. The same Sunday 11 PM slot already features OCHA NORMA’s Kubota Nanami on her HBC radio show, as well as a Radio Nippon program with Dambara Ruru and Matsunaga Ria, prompting repeated comments about the overlapping schedule. It also emerged that the same day, October 4, will see the launch of a new regular Juice=Juice program on Nippon Broadcasting, meaning new shows are launching across Hello! Project all at once. On the thread, anticipation mixed with worry over whether Sato Masaki can carry a solo 30-minute talk show.
Fall 2026 New Programs & Schedule Changes | STV Radio
Sun 23:30–24:00 Sato Masaki’s Dominant Life! ★First broadcast: 10/4 (Sun)
A show hosted by artist Sato Masaki, a Sapporo, Hokkaido native, starts on STV Radio!
Source: stv.jp / Original article here
What people said
A new regular Juice=Juice show is starting on Nippon Broadcasting!
https://helloproject.com/news/20961/
Program name
Nippon Broadcasting's "Juice=Juice Juicy Talk"
Air date/time
Starts Sunday, October 4, 2026
Every Sunday 21:00–21:30
Personality
Juice=Juice
Email address
[email protected]
Looks like it's the slot right after Kubota's.
23:00 Kubota Nanami — HBC Radio "OCHA NORMA Kubota Nanami's Kyururun♡ Radio"
↓ Which overlaps with this one:
23:30 Dambara Ruru or Matsunaga Ria — Radio Nippon "Bakuya ~BAKUNAI~"
Let's get Fukumura in to help out.
Every Sunday 23:00–23:30, HBC Radio
"OCHA NORMA Kubota Nanami's Kyururun♡ Radio"
The Yantan episodes with Ma-chan were pretty funny too. (Yantan is a long-running Kansai late-night radio show)
Guess I need to get Radiko Premium…
VS
Poku Poku Radio
Different one. That one's on FM. Kubota's and this new one are both on AM.
Would've been better to just keep the Bonsoir slot going.
The show currently in that slot is like that, so this one's probably music-focused too.
Sunday 23:30–24:00
Program overview
In the moments before the date changes, music traveler Uchiyama Yoshiko brings you a select lineup of fine Japanese songs and heartfelt music talk.
And the Myupa show she used to do a few years back, which Morito's doing now, has zero illegal uploads either.
Let them use that one.
Deri-kun was actually designed by Ma-chan.
This slot is currently run by an STV announcer.
I mean, she couldn't even manage a 2-minute segment before.
But her talk during the tour was hilarious, so letting her talk freely could actually be fun — though the editing must be a nightmare.
it's going to take some patient editing,
but please do your best.
Background and Key Points
Sato Masaki is from Sapporo, Hokkaido, and having her own named show on local station STV Radio is a classic pattern of a hometown broadcaster bringing on a local talent. The “Yantan” show referenced in the thread is a long-running late-night radio program in the Kansai region, and the background here is that Sato’s past appearances on it were well received. Meanwhile, the same Sunday 11 PM slot already includes OCHA NORMA’s Kubota Nanami on her HBC radio show and a Radio Nippon program featuring Dambara Ruru and Matsunaga Ria, so existing listeners saw the new show’s overlapping timeslot as a scheduling clash. Hello! Project members’ radio shows are often said to have their on-air comments cut during editing, and posters expect the same here. Additionally, a new regular Juice=Juice program is launching on Nippon Broadcasting on the same day, October 4, suggesting this is a period of increased media exposure for the group as a whole.
*This article is compiled and summarized from the 5ch (Hello! Project board) thread “[Breaking] New show “Sato Masaki’s Dominant Life!” launches on STV Radio Sunday, October 4 ｷﾀ━━━━(ﾟ∀ﾟ)━━━━!!.”
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