FFXIV x Suntory Vending Machine Controversy: ¥900 Limited Cans Sold Warm, Not Chilled

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A collaboration between FFXIV and Suntory has revealed that dedicated vending machines featuring original-label cans will appear at five locations nationwide. The headline item, Lemon Squash, costs ¥900 and is sold at room temperature rather than chilled — prompting a wave of shocked reactions on the thread, with many comparing it to the infamous “filling-less yakisoba” scandal. Some calmer replies pointed out that “Suntory’s collab-exclusive machines have always been room-temperature by design,” and the situation gradually became clearer.

Original-label FFXIV cans go on sale at Suntory vending machines nationwide starting August 31. Dedicated vending machines also make their debut

Sales will also be conducted through the dedicated vending machines

Source: famitsu.com / Original article here

2Anonymous2026/08/24(月) 15:47:11.01ID:Ws+6ocjA0
This thread's about to get reported for "customer harassment" (kasuhara) too.
58Anonymous2026/08/24(月) 16:32:50.69ID:Ytoinh8O0
>>2
It's within the bounds of the Consumer Contract Act, you idiot lol



3Anonymous2026/08/24(月) 15:49:44.54ID:t5k+EJG60
The label's apparently just a sticker — how does that justify ¥900?
13Anonymous2026/08/24(月) 16:02:39.89ID:xUd6CSav0
>>3
Well, commissioning custom original labels/stickers for a niche game is naturally going to cost more.
4Anonymous2026/08/24(月) 15:53:14.84ID:sUj+xuCt0
Guess they jacked up the price since it won't sell much, and went room-temp to save on electricity too. At that rate they should've just set these up at FFXIV event venues only.
5Anonymous2026/08/24(月) 15:55:58.53ID:ehGUd73r0
Is it because once it's been chilled, you can't just put it back out at room temperature?
15Anonymous2026/08/24(月) 16:04:29.39ID:BednFiV60
>>5
Carbonated drinks degrade if you keep cycling them between room temp and refrigeration.
6Anonymous2026/08/24(月) 15:57:25.65ID:4fPVDNcj0
FFXIV diehards deserve to be treated even worse, honestly.
7Anonymous2026/08/24(月) 15:57:28.49ID:iX9L0Ezb0
Wait, it's a dedicated vending machine? Yeah, this is 'filling-less yakisoba' tier ripoff, I can tell.
9Anonymous2026/08/24(月) 15:58:56.23ID:iX9L0Ezb0
Isn't it just that the dedicated machines are room-temp while the other machines are cold?
10Anonymous2026/08/24(月) 16:00:14.91ID:v//0KpWX0
With the filling-less yakisoba thing they shifted the blame onto the vendor, but this time it's an official ripoff.
11Anonymous2026/08/24(月) 16:00:50.34ID:gOlxLBot0
There are only 5 locations total but they're hyping it like a nationwide release, and ¥900 from a vending machine is absurd even at the summit of Mt. Fuji. For reference, stuff at the top of Fuji runs about ¥600.
12Anonymous2026/08/24(月) 16:02:32.87ID:st/Fe7uo0
FFXIV's finally stopped even bothering to hide the cult-religion vibes. Behold, the holy sacred beverage has entered the fray!
14Anonymous2026/08/24(月) 16:04:11.69ID:9PzlhmvY0
Think about how the customer's gonna feel the second they pick it up…
16Anonymous2026/08/24(月) 16:04:54.59ID:HOTWgKfd0
Even the bouncer at a rip-off bar would be taken aback by this.
17Anonymous2026/08/24(月) 16:05:48.22ID:Wwa46XSl0
The haters probably don't even know Suntory's collab-exclusive machines are room-temperature by default.
20Anonymous2026/08/24(月) 16:06:47.02ID:wOvTxYVT0
>>17
Of course they don't know. It's unreasonable to expect a first-time customer to already understand something like that.
24Anonymous2026/08/24(月) 16:10:28.27ID:aHnoFYCF0
>>20
Exactly this. You finally track down a vending machine in the blazing heat, and what comes out is basically boiling juice — worst possible impression for the game lol
18Anonymous2026/08/24(月) 16:05:49.49ID:wOvTxYVT0
Sure, getting charged a premium is common at events and special venues, but this price and the lack of consideration behind it… I can't help but worry it'll hurt the image — mainly not for the game maker, but for the other party involved.
19Anonymous2026/08/24(月) 16:06:28.43ID:Wc68JbYk0
Maybe it's room-temperature because the stickers aren't waterproof and they're avoiding condensation. Buy it from a regular chilled machine and the sticker could peel off inside and even jam the thing.
21Anonymous2026/08/24(月) 16:08:37.72ID:KlPRXB2Xd
Don't you at least get some kind of in-game item with it?
23Anonymous2026/08/24(月) 16:10:23.56ID:49KcPh8f0
??? "Wouldn't it be frustrating if something convenient were easy to get?"
25Anonymous2026/08/24(月) 16:10:37.09ID:6j0Ur2PT0
So, haters, what are you gonna do about this thread?
66Anonymous2026/08/24(月) 16:37:05.79ID:Ytoinh8O0
What's wrong with spreading the actual facts?

[Blue Suntory-brand machines]
Lemon Squash, ice-cold!

[White collab-exclusive machines]
Lukewarm Lemon Squash lol
98Anonymous2026/08/24(月) 17:08:06.46ID:Ytoinh8O0
>>97
>>66
Room temperature is only for the diehard fans lmaooo
69Anonymous2026/08/24(月) 16:39:08.08ID:10zq6I0e0
Room temperature, ¥900… by normal standards this seems crazy. Is this just how it is?
73Anonymous2026/08/24(月) 16:41:27.67ID:m48Z/TEG0
>>69
By normal standards it's crazy, but think of it as fan-business, and it's pretty par for the course.
77Anonymous2026/08/24(月) 16:43:23.67ID:L9+oXTTS0
>>69
Every title's collab is priced like this, and they've been popping up a lot lately — maybe Suntory's really pushing this line.
82Anonymous2026/08/24(月) 16:48:26.60ID:k9lm7/u90
>>69
Thinking of it as a vending-machine drink is the mistake. You should think of this product as a can-sized gacha pull.
86Anonymous2026/08/24(月) 16:51:22.81ID:Ytoinh8O0
Even Gemini was taken aback by the lukewarm Lemon Squash lmaooo



"Selling a brand-new Lemon Squash drink with a ¥900 sticker from a room-temperature vending machine — that can't be right, can it?"

You guys should copy-paste that line into Gemini and try it yourselves!
92Anonymous2026/08/24(月) 16:59:31.73ID:Ytoinh8O0
FFXIV, a summer tradition — the perfect companion to ¥1000 yakisoba lol


Wash it all down in one go with some lukewarm Lemon Squash ^^
103Anonymous2026/08/24(月) 17:16:12.06ID:Qm+h2NPR0
>>92
Apparently to the diehards it's a bargain — buying ¥20-cost filling-less yakisoba with a ¥1000 bill that itself only cost ¥10 to print lol
97Anonymous2026/08/24(月) 17:05:55.52ID:816Xkr0S0
Looked into it — turns out the blue nationwide-rollout machines are refrigerated, and the white collab-exclusive machines are just room-temperature. That's literally all there is to it.

*This article is excerpted and summarized from the 5ch (Hardware/Industry, “Geha”) thread “[FFXIV] In this blazing heat they skimped on refrigeration power and are selling lukewarm Lemon Squash for ¥900 from a dedicated vending machine lol“.

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