Tokyo’s New Houses Are Closing In on ¥100 Million — Welcome to the ‘Oku-Kodate’ Era

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The story

An article about how new-build detached houses in Tokyo’s 23 wards are increasingly averaging close to ¥100 million — dubbed “oku-kodate” (literally “hundred-million-yen houses”) — went viral on 5ch. It points to buyers who’ve given up on condos amid soaring prices, shifting instead to detached houses a bit further from the station. The thread split over whether this price surge will keep climbing or finally stall due to rising interest rates, with one camp pointing to rising land, materials, and labor costs, and the other stressing that higher rates cut into buyers’ borrowing power — both sides trading real-wage statistics and vacant-home projections as ammunition.

In urban areas where land prices keep climbing, people are rediscovering the appeal of detached houses — a bit further from the nearest station, but free from the hassle of close-quarters neighbors. The average price of a new-build detached house in Tokyo’s 23 wards is nearing ¥100 million, and homebuilders are increasingly focused on supplying what’s now called “oku-kodate,” the “hundred-million-yen house.”

Rather than a cramped “narrow-lot house” in a prime location…

A 37-year-old man working for a medical device maker bought a new home in Tokyo in December 2025.

Source: mainichi.jp / Original article here

What people said

6AnonymousSep 16, 2026 14:09
Re: #1
A 90-square-meter lot is already plenty "narrow" though
29AnonymousSep 16, 2026 14:20
Re: #6
Stuff like floor-area ratio and building-coverage ratio [zoning regs]
117AnonymousSep 16, 2026 14:59
Re: #6
In the real estate industry, a "narrow-lot house" means land of 15 tsubo or less — that's about 50 sqm
With a 90 sqm lot you wouldn't normally even build three stories, so calling 90 sqm "narrow" sounds like a rural mindset
Actually, even in the countryside, houses built for nuclear families are usually sized to fit on a 90 sqm lot anyway
11AnonymousSep 16, 2026 14:13
Re: #8
Land prices, materials, and labor are all going up, so of course housing prices go up too
If anything, interest rates and housing prices are basically unrelated
20AnonymousSep 16, 2026 14:16
Re: #11
That completely ignores market forces.
Sure, costs get passed on to the price,
but bank rates are rising, so buyers' borrowing limits shrink.
That means fewer buyers, so prices are forced to come down.
42AnonymousSep 16, 2026 14:30
Re: #20
If you've got the creditworthiness to get a bank mortgage,
interest rates aren't really a problem
"Can't get a mortgage because rates are too high" — that's just the wrong crowd to begin with
So even with rates up, housing prices won't get cheaper
What actually drives housing prices is the cost of land, materials, and labor
You clearly don't understand how the economy works lol
143AnonymousSep 16, 2026 15:06
Re: #42
It's generally said that when interest rates are high, property prices fall
21AnonymousSep 16, 2026 14:17
He's getting a 42-year mortgage at 37?
Guess the bank's counting on the death insurance payout to collect
51AnonymousSep 16, 2026 14:36
Re: #21
Is there even such a thing as a mortgage without death insurance attached?
90AnonymousSep 16, 2026 14:51
Re: #21

It'd be a real problem if he doesn't die but ends up bedridden with a chronic illness instead lol
116AnonymousSep 16, 2026 14:58
Re: #21
Flat 50 [a 50-year fixed-rate mortgage from Japan's Housing Finance Agency]
You end up paying interest equal to the property price itself, all the way to age 80
41AnonymousSep 16, 2026 14:28
They've been saying prices will drop for 20 years straight and it's only gone up the whole time
Everyone especially said the bubble would burst after the Tokyo Olympics, but the surge actually accelerated once the Olympics ended
In hindsight, whoever bought earliest won, and whoever sat around waiting lost — hard
56AnonymousSep 16, 2026 14:37
Re: #41
Whatever the decision, sooner is always better
People waiting for prices to drop tend to forget about all the rent they keep paying in the meantime
77AnonymousSep 16, 2026 14:44
Re: #41
2008: Lehman Shock briefly slowed things down
2011: Great East Japan Earthquake — reconstruction kicks off and it speeds back up
2013: Tokyo wins the Olympic bid — accelerates further
2020: COVID, then the Olympics the following year — another jump
Just kept climbing and climbing
Whoever moved before Lehman ended up being completely right
66AnonymousSep 16, 2026 14:40
Re: #62
Over the past three years (2023-2026),
regular full-time workers' wages have risen on the back of historic spring wage negotiation (shunto) hikes and regular raises,
by roughly several hundred thousand yen a year on average — about 3-5% (¥10,000-16,000) on a monthly basis
Thanks to this rapid wage growth, full-time workers' average monthly pay keeps hitting record highs
67AnonymousSep 16, 2026 14:41
Re: #66
Real wages are cratering though…
76AnonymousSep 16, 2026 14:44
Re: #67
Really?
According to the Ministry of Internal Affairs and Communications' "Family Income and Expenditure Survey" (2025 average), for households with two or more people including a working member, the averages are:

Gross income: ¥653,901/month on average
(combining the household head's salary of roughly ¥470,000 and a spouse's part-time/dual-income earnings of roughly ¥110,000, etc.)

Non-consumption spending: ¥121,493
(taxes, social insurance premiums, and other withheld amounts)

Disposable income (take-home pay): ¥532,408/month on average
(the actual amount free to spend)

Consumption spending (living costs): roughly ¥380,000-390,000
(food, housing, utilities, education, entertainment, etc.)

Surplus (savings potential): roughly ¥140,000-150,000/month on average (about 27-29% of take-home pay)
(goes toward savings, insurance premiums, stock/fund purchases, etc.)

This is a national average, so it includes small and mid-sized companies in rural areas, where a large share of workers are employed
78AnonymousSep 16, 2026 14:46
Re: #76
Real wages hit a record 26 straight months of decline — by far the longest streak ever —
and then another 12 straight months of decline on top of that

That's exactly why cost-of-living relief measures are needed — because real wages fell that much???
Do you seriously think they'd roll out inflation relief measures if real wages weren't falling?
82AnonymousSep 16, 2026 14:46
Re: #76
Honestly most people are just going off vibes
like "supermarket prices doubled, so inflation doubled and wages got cut in half"
In reality, fixed costs weigh heavily, so even if every item at the supermarket doubled, the overall shift would be pretty small
83AnonymousSep 16, 2026 14:46
What is this
garbage, late-to-the-party article
Real estate has already peaked

Long-term rates are spiking this hard, so property prices — which are basically a financial asset too — are already falling
91AnonymousSep 16, 2026 14:51
Re: #83
New-build tower condos have started falling in some areas, but detached houses are going up because the crowd priced out of tower condos is flowing into them
98AnonymousSep 16, 2026 14:54
Re: #83

Still, the average price of new condos in Tokyo topping ¥100 million is just absurd.
And apparently they're still selling too lol
142AnonymousSep 16, 2026 15:05
Re: #83
Is there actually some company out there turning real estate into a financial product? lol
137AnonymousSep 16, 2026 15:03
Re: #82
So the "average household" is one that can put away ¥140,000-150,000 a month in savings, huh
144AnonymousSep 16, 2026 15:06
Re: #137
If you save ¥2 million a year, it'd take 50 years to reach ¥100 million
152AnonymousSep 16, 2026 15:08
Re: #144
If you live like that starting at age 20, you'll have ¥100 million by 70
It's just basic math, but you guys talk like it's some crime for old people to have money
159AnonymousSep 16, 2026 15:10
Re: #144
That's basically a mattress-stuffing savings account [cash sitting idle, not invested]
My company also fully funds my defined-contribution pension every month,
but if you're not actually investing it,
it ends up working just like a regular bank time deposit
175AnonymousSep 16, 2026 15:15
Meanwhile I bought a 30-year-old 5-bedroom house out in the sticks for ¥3 million — watching all this from the cheap seats
181AnonymousSep 16, 2026 15:16
Re: #175
That's exactly the way to do it
Let the city-center properties go to whoever actually needs them
184AnonymousSep 16, 2026 15:17
Re: #175
Hot in summer, freezing in winter — sounds like a house that's bad for your health lol
Also at 30 years old, stuff starts breaking down everywhere and you'll be doing repairs every year just to keep living there
Like a pipe inside the wall suddenly cracking and water spraying out
206AnonymousSep 16, 2026 15:21
Vacant homes have doubled over 30 years to 9 million — by 2038, 1 in 3 homes will be empty.
209AnonymousSep 16, 2026 15:22
Re: #206
Alright then, point me to a good property among those vacant homes
213AnonymousSep 16, 2026 15:23
The 2030 vacant-home problem. From here on, prices just keep falling.
217AnonymousSep 16, 2026 15:24
Re: #213
Prices only fell in inconvenient areas, which drags the average down — in reality, convenient areas keep rising or stay flat

Also, even if land prices fall, building costs sure aren't coming down anymore
There's really nothing left to bring prices down
224AnonymousSep 16, 2026 15:25
Re: #213
The "vacant home problem" and "more vacant homes means prices fall" —
people have been chanting that like a mantra since the mid-90s lol

And there's always someone out there who believes it religiously, lol
240AnonymousSep 16, 2026 15:30
Watch out especially when real estate developers and spec-home builders
start pushing "buy now, prices won't drop" — that's exactly when you need to be careful.
243AnonymousSep 16, 2026 15:31
Re: #240
Yeah, it's pretty blatant lol
253AnonymousSep 16, 2026 15:33
Re: #240
If it doesn't sell, they just bleed out on interest payments
No wonder they're desperate lol
260AnonymousSep 16, 2026 15:36
Re: #240
No need to worry.
You can't afford it anyway lol

Background and key points of this discussion

Debates over real estate prices tend to pit the conventional wisdom — “if rates rise, prices fall” — against the view that “land, materials, and labor costs are what’s really pushing prices up, separate from interest rates.” In reality, both forces are at work simultaneously: rising rates reduce buyers’ borrowing capacity and dampen demand, while rising construction costs push up the floor price on the supply side — so neither factor alone tells the whole story. On wages, there’s also room for confusion: nominal monthly pay keeps hitting record highs, while real wages (adjusted for inflation) have stayed negative for a long stretch — the same phrase “wages rose/fell” can refer to two different numbers. And the projection of 9 million vacant homes, or 1 in 3 by 2038, isn’t a direct sign that prices in popular central areas will fall — it mainly reflects a growing divide between city centers and rural or suburban areas.

※This article is excerpted and summarized from the 5ch (Breaking News+) thread “‘Even hesitating makes detached houses more expensive’ — what is the popular ‘oku-kodate’ trend in the greater Tokyo area?

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