Hashimoto Toru’s Take on ‘Chiikawa’ Sparks Controversy — Commentator Scolds Him: “That’s Not Good”

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The story

Toru Hashimoto, appearing on Mainichi Broadcasting’s “Seyanen!”, sparked an awkward moment when he remarked on the hit character “Chiikawa,” saying, “What is this, anyway? Isn’t it a dog or a cat? What is it? Is this supposed to be cute?” — prompting the show’s commentator to scold him with, “That’s not good.” The exchange happened as the program was covering news that the sushi chain Kura Sushi had ended its collaboration with “Chiikawa,” and Hashimoto reacted this way after being shown an image of the character. On 5ch, opinions split between those defending him (“it’s just personal taste, Hashimoto didn’t do anything wrong”) and those who saw it as “just his usual contrarian act,” while plenty of others expressed sheer surprise that he didn’t even recognize such a massively popular character.

Sat, Sep 12, 18:25

Toru Hashimoto, former governor of Osaka Prefecture and lawyer, appeared on Mainichi Broadcasting’s “Seyanen!” on the 12th, rattling the studio with “inflammatory remarks” about the massively popular character “Chiikawa.”

That day’s program covered the news that Kura Sushi had cancelled its collaboration with “Chiikawa.” Ahead of that segment, an image of “Chiikawa” was put up on the monitor, and host and announcer Kaka Yamazaki asked, “Do you know how this character originally got its start?”

Source: news.yahoo.co.jp / Original article here

What people said

5AnonymousSep 13, 2026 17:36
Whether something looks cute is just personal taste, so Hashimoto isn't really wrong here.
13AnonymousSep 13, 2026 17:38
Re: #5
△ Personal taste
○ He's just doing his usual contrarian act
8AnonymousSep 13, 2026 17:37
There are idiots out there who think acting like they've never heard of a hit show makes them look cool.
It's just embarrassing themselves for nothing.
93AnonymousSep 13, 2026 18:00
Re: #8
I don't know it either
If it were really that popular, there's no way I wouldn't know it
9AnonymousSep 13, 2026 17:37
You'd think if you had kids, you'd know it though.
16AnonymousSep 13, 2026 17:39
Say stuff like this and the rabid "Chii-ossan/Chii-obasan" crowd (adult superfans of Chiikawa) will lose their minds and swarm you.
19AnonymousSep 13, 2026 17:39
Japan's "kawaii" culture is content that sells worldwide, after all.
25AnonymousSep 13, 2026 17:40
How does someone with that many kids not know Chiikawa?
26AnonymousSep 13, 2026 17:41
This guy couldn't even read tennis star Kei Nishikori's name right back when Nishikori was at his peak.
He has no business being on a news show.
29AnonymousSep 13, 2026 17:42
The phantom "Governor of Osaka Metropolis" (a post that never actually came to exist after his referendum failed) who only gets attention these days for gaffes and contrarian takes lol
For better or worse, if this guy had stayed in Ishin (the party he founded), it wouldn't be enjoying the surge it's having now.
30AnonymousSep 13, 2026 17:43
Anyone who doesn't know Chiikawa and Vivant (the hit TV drama) isn't Japanese.
32AnonymousSep 13, 2026 17:43
Kojicoji, who has a pretty similar face, is cuter.
41AnonymousSep 13, 2026 17:45
Re: #32
Kojicoji really brings out the dark side of Chibi Maruko-chan, doesn't he
102AnonymousSep 13, 2026 18:01
Re: #32
There's a king character named Guerlain who Kojicoji says absolutely awful things to constantly lol
39AnonymousSep 13, 2026 17:44
I've also only ever seen illustrations of it so I don't think it's cute, but seeing it animated probably makes it cute, I guess.
40AnonymousSep 13, 2026 17:44
He's got 7 kids and still doesn't know Chiikawa…
Isn't the youngest one still a teenager?
42AnonymousSep 13, 2026 17:45
Re: #1
I want this to expose the toxicity of Japanese people who gang up on anyone who calls something uncute uncute
This terrifying national trait, where you get socially cancelled unless you lie and say it's cute, should be broadcast to the whole world
43AnonymousSep 13, 2026 17:45
Chiikawa fans are scary, you know
They dragged the Hyogo governor to go see the movie and he ended up holding a Bondo-kun sticker (a Chiikawa character) (´・ω・`)
54AnonymousSep 13, 2026 17:48
I guess turning into somebody's lapdog and yapping away makes you want to pick fights out of self-loathing toward your own kind.
60AnonymousSep 13, 2026 17:50
Re: #54
Is Chiikawa a dog?
77AnonymousSep 13, 2026 17:58
Just this once, I actually agree with Hashige (a mocking nickname for Hashimoto).
85AnonymousSep 13, 2026 17:58
Re: #77
People like that actually exist? If you're not a paid shill, that's surprising lol
79AnonymousSep 13, 2026 17:58
It's cute because it's a trio of beloved pet animals — a dog, a cat, and a rabbit.
Would you rather it be a gorilla, an orangutan, and a hamadryas baboon?
88AnonymousSep 13, 2026 17:59
Re: #79
Is it a dog? Doesn't it look more like a polar bear?
106AnonymousSep 13, 2026 18:03

Background and Key Points of This Story

“Chiikawa” is a character born from creator Nagano’s four-panel manga, and it grew into a massively popular property through an anime adaptation and collaborations with restaurant chains like Kura Sushi. This remark drew attention because it came up while the show was introducing a separate piece of news — the end of that Kura Sushi tie-in — and Hashimoto’s blunt reaction, plus the on-air scolding that followed, got reported together as a package, which is part of why it caught fire. The thread split into roughly two camps: those defending him with “taste is subjective, Hashimoto didn’t do anything wrong,” and skeptics arguing he was “just playing his usual contrarian character and pretending not to know a hit series.” On top of that, plenty of people were simply baffled that Hashimoto, known for having a large number of children, wouldn’t recognize a character so deeply embedded even in kids’ culture. One thing worth clarifying so readers don’t get the wrong idea: this remark had nothing to do with the decision to end the Kura Sushi collaboration itself — it was just a reaction made while the show reported on a decision that had already been finalized.

※This article is compiled and summarized from the 5ch (Entertainment/Sports News+) thread “Toru Hashimoto Makes Inflammatory Remarks About ‘Chiikawa’: “What Is This Anyway? Isn’t It a Dog or Cat? What? Is This Cute?” — Commentator Scolds Him: “That’s Not Good”.”

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