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The story
When a thread starter on 5ch’s Newsokuvip board posted, “Isn’t CoCo Ichi kind of pricey for the quality?”, other users pushed back one after another with replies like “It’s cheap” and “It’s a place for broke people.” Those arguing back posted numerous images comparing prices and portion sizes with other chains like Matsuya’s gyumeshi (beef bowl), pointing out that the standard rice serving is 300g — double what beef bowl chains give you. The discussion eventually derailed from the price itself into a nitpicky argument over the definition of “topping,” and it dragged on without ever reaching a conclusion.
What people said
No matter how you look at it, I think CoCo Ichi has the lowest average spend per customer
It's one of the cheapest places to eat, so complaining about the taste is just wrong
For comparison
On top of that, the rice is 300g by default
That's double the rice in Matsuya's gyumeshi, you know?
CoCo Ichibanya is a place for broke people
It's wrong to judge a bottom-tier-priced place on whether it tastes good — that's a completely different value system
Despite being the cheapest, you get filled up on rice
It's a cheap place that leaves you satisfied
Sounds like the "it's expensive" crowd is assuming delivery-app prices
Yeah, it's cheap
By comparison
The higher the price range, the better-behaved the crowd tends to be
Huh? Even though it's a cheap place??
I mean, compared to your own sense of what money's worth, obviously
Like, specifically what?
Is your wallet made of curry or something?
https://tadaup.jp/9tjSZDPq.png
Expensive (that's Uber Eats pricing)
The toppings are cheap too though
Who even goes to CoCo Ichi without adding toppings
At least your stomach gets full
It's 300g of rice, man
According to a self-proclaimed former CoCo Ichi employee, apparently most people order the no-topping 200g curry (600 yen)
I've never actually seen anyone do that though
That's not how that works
You guys happily eat Coco's curry though (Coco's, the family-restaurant chain — different from CoCo Ichi)
Katsu curry would be curry with katsu topped on it, right?
Wait, are you switching between IDs??
I've written most of this thread, you know
Not just those two posts either
Switching IDs? You mean you're switching between this one and the ex-CoCo-Ichi-employee ID?
that kind of thing, right?
That's what a topping is
Yeah, that's crispy chicken and pork shabu-shabu as toppings
Okay then
so would you say a cheese gyudon is rice topped with beef and cheese?
Okay then
so would you say a cheese gyudon is rice topped with beef and cheese?
If it's not about CoCo Ichi, take it to another thread
Then what about butter chicken curry?
Does that mean butter and chicken are toppings on pork curry?
Have you never looked at the menu?
There's a section that's just toppings
That's what a topping is
Any menu item that includes one of those counts as having a topping added
That's just the type of curry roux
I'd think a topping is something you put on top or add afterward, but what do I know
that's not the same as just ordering a katsu curry or a vegetable curry, you know?
That still counts as topping it
Have you ever seen a CoCo Ichi receipt?
For example, loin katsu curry is rung up as pork curry with loin katsu added as a topping
The pricing is structured that way too
No, that's not right
It's not wrong at all
Just go on eating your plain curry forever saying it's cheap and delicious lol
Background and Key Points of the Debate
CoCo Ichibanya lets customers adjust their rice in 200g increments, and even the standard serving is 300g — double what beef bowl chains typically give. Because of this, comparing only the base price against chains like Matsuya or Sukiya can make it look overpriced, but once you factor in portion size and customizability, opinions tend to split. In the thread, the “it’s one of the cheapest around” camp and the “once you add toppings it’s expensive” camp never quite found common ground, and before long the discussion drifted from the price debate itself into wordplay over how to define a “topping.” It’s also worth noting that the claim from a poster identifying as a “former employee” — that most customers order the no-topping 200g curry — is unverified hearsay, and nothing in the thread confirms it as fact.
※This article is excerpted and summarized from the 5ch (Newsokuvip) thread “Me: “Isn’t CoCo Ichi Pricey for What You Get?” Mysterious Forces: “Must Suck Being Poor!!!”“.
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