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The story
Mos Burger is sometimes said to be “tastier than McDonald’s and about the same price,” but 5ch users got into a debate over why it still isn’t pulling in more customers. The gripes raised included too few stores, long waits between ordering and getting your food, skimpy portions, and repeated price hikes. A photo showing menu prices sparked back-and-forth like “was it really that expensive?” and “which store is that even from,” with opinions split on the real price range. On the flip side, some praised the chicken items and onion rings, while others pointed out that McDonald’s own quality has been slipping lately — adding up to a verdict that wasn’t a simple case of one chain beating the other.
What people said
they've got set meals in the ¥500 range.
Mos got renamed to "Zetteria," so it doesn't even exist anymore.
the food takes forever to come out.
That's what a real burger looks like.
What Japan calls a burger — small enough to fit in your mouth and eat by hand — that's just a sandwich.
Mos Burger locations are basically always cramped, huh.
Though I do like the Mos Chicken.
it's just that the store is far away.
Though I like their fries better than McDonald's.
the salt seasoning is way too inconsistent.
If Mos had fries like that, I'd be going to Mos instead.
I've never seen a spacious one.
I was the only customer there, so it'll probably go under eventually.
Might just not go well with the taco though, so I'll try a different one again.
There are cheaper items on the menu too.
Was a Mos Burger by itself really this expensive?
Just checked and that's the price now.
Which store is that even from?
Around here it's pretty reasonable.
McDonald's is sloppy, honestly
the burgers are usually dried out too.
It held out for a long time, but they've raised prices maybe twice recently.
Show us which store that is.
Yours is the only place charging ¥700.
Don't know the total count, but sounds like it'll die out early.
It's Lotteria after Zensho bought it out.
They all turned into "Zetteria."
Background and Key Points of This Discussion
Mos Burger has built its identity around pricier, quality-focused ingredients, while McDonald’s has leaned on its huge store network and low prices — so even though both are burger chains, they occupy different lanes. What split the thread wasn’t the taste itself so much as everyday practicality: too few stores and too far to reach, slow service, and small portions. Reactions to the price-list photo were mixed too, with people saying it didn’t match the prices at their own local branch, hinting that there may be real price gaps between stores. It’s also worth flagging that the claim in the thread that Lotteria got “renamed” to “Zetteria” is just 5ch slang riffing on its parent company Zensho — not an actual name change — which is easy to mistake for fact. Beyond simple taste comparisons, differences in everyday convenience seem to be what really drives how often people end up choosing one chain over the other.
*This article is compiled and summarized from the 5ch (Nandemo Jikkyo G) thread “Mos Burger: “It’s tastier than McDonald’s! And about the same price!” ← Here’s why you all don’t go lolololol.”
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