New Rice Cheaper Than Last Year’s Old Crop — The ‘Reversal’ Puzzling 5ch: ‘5kg Starting at ¥1,980’

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Rice that caused such an uproar last year over shortages and soaring prices has done a total U-turn now that this year’s new crop is hitting shelves — prices are falling. The thread filled up with reports of real-world prices like ¥1,980 for 5kg, sparking questions about what last year’s price spike was even about, plus talk of JA futures markets and the government’s stockpile rice purchases.

“New Rice in the ¥2,000 Range” — The Reversal Where New Rice Is Cheaper Than Last Year’s Rice

8/23 (Sun) 12:45 AM JST

TV Asahi (ANN)

Source: news.yahoo.co.jp / Original article here

4Anonymous2026/08/23(日) 14:31:51.03ID:9D7PWtvl0
Last year's rice is still selling for around ¥2,380 for 5kg too, nothing unusual.
45Anonymous2026/08/23(日) 14:41:40.38ID:TJt1F6300
>>4
That's dropped a lot, huh.
6Anonymous2026/08/23(日) 14:32:56.02ID:20B7BkX+0
There was always enough rice — the hoarders are just going to eat the losses.
19Anonymous2026/08/23(日) 14:35:27.75ID:gVy6yifo0
>>6
That's the root of it right there.
There wasn't even a bad harvest to begin with — panic buying spiraled and dealers cashed in by hoarding.
That phase just ended, that's all.
41Anonymous2026/08/23(日) 14:41:04.10ID:qArfvCNl0
>>6
Guess it just exposed what this whole 'inflation' really was.
16Anonymous2026/08/23(日) 14:34:52.42ID:VvARb5d40
The '¥2,000 range'?
You mean ¥2,980?
That's basically ¥3,000, don't mess with me.
29Anonymous2026/08/23(日) 14:39:36.81ID:/d+dvjKh0
>>16
And that's before tax too, lol
34Anonymous2026/08/23(日) 14:40:07.71ID:XXRJm/my0
I don't even need 5kg. Just sell me 2kg for ¥1,000.
36Anonymous2026/08/23(日) 14:40:46.91ID:Fmzbaesx0
Calrose (a California rice variety sold in Japan) is going for ¥2,000.
52Anonymous2026/08/23(日) 14:43:24.90ID:K1hw6Uov0
>>36
Before the whole rice crisis it was more like ¥1,200–1,500…
43Anonymous2026/08/23(日) 14:41:20.70ID:XeH/3ejz0
This is so dumb — they should've just sold it cheap early on. Who's gonna buy old rice that costs more than the new stuff?!
110Anonymous2026/08/23(日) 14:59:55.97ID:0gYxZVxn0
>>43
They'll either have to mix it in with new rice or just toss it.
Even brown rice loses freshness over time.
83Anonymous2026/08/23(日) 14:51:14.07ID:iZoi0zig0
>>1

This year's new rice is starting at ¥1,980 for 5kg.
How much further do you think it'll drop?


87Anonymous2026/08/23(日) 14:52:37.77ID:yQ/YEIIj0
Why are convenience store rice balls still so expensive?
102Anonymous2026/08/23(日) 14:57:09.45ID:6qNzfxIe0
>>87
Nori's pricey too (a pun here — 高市/Takaichi, the PM's name, sounds like 高いし, "it's expensive") — free up the Ariake Sea!
89Anonymous2026/08/23(日) 14:53:34.80ID:YjbwaXBi0
>>68
Not 2kg — I'd consider it if it were 1kg for under ¥500 tax included.
I stopped eating rice ages ago, so if you actually want me buying again, sell it in 1kg bags and maybe I'll think about it.
Even 2kg is too much for my household.
91Anonymous2026/08/23(日) 14:54:16.90ID:Xf4Rn77s0
Out in the countryside, 5kg for ¥3,000 is still totally normal — more like ¥3,500 really. Where's it going for ¥2,000 per 5kg? Only in the cities?
200Anonymous2026/08/23(日) 15:19:14.71ID:NBXU2cH50
>>91
I'm in the countryside too and thought the same right up until Obon, but it's been dropping day by day.
Still too pricey for me to buy though.
100Anonymous2026/08/23(日) 14:57:08.51ID:iZoi0zig0
>>1

The 2025 harvest was just abnormally expensive — it's still expensive now.


For reference, here are the provisional advance payments for the 2023 and 2024 harvests:
113Anonymous2026/08/23(日) 15:00:53.83ID:iZoi0zig0
Ito-Yokado has started dumping last year's crop.

125Anonymous2026/08/23(日) 15:03:04.09ID:qAJMHgtD0
>>113
Now that's a fair price.
126Anonymous2026/08/23(日) 15:03:06.27ID:iZoi0zig0
Don Quijote:
New Koshihikari rice from Miyazaki, ¥2,299

138Anonymous2026/08/23(日) 15:05:57.59ID:iZoi0zig0
OS Drug:
New Hanaechizen rice from Fukui, ¥1,980

145Anonymous2026/08/23(日) 15:08:12.14ID:HqG5t0fA0
>>138
Packed microwave rice is still just as pricey though.
Can't something be done about that?
150Anonymous2026/08/23(日) 15:08:53.49ID:mmN6ANIt0
>>138
That's early-harvest rice.
Old rice isn't selling and won't fit in the warehouses anymore, so dealers are probably dumping it at fire-sale prices.
157Anonymous2026/08/23(日) 15:10:13.68ID:lRXS1Mvy0
>>138
Early-harvest rice at this time of year has always gone for around ¥2,000 for 5kg anyway.
It's just not that tasty.
155Anonymous2026/08/23(日) 15:09:48.62ID:hffEdvbc0
Old rice shows zero sign of getting any cheaper.
No dealer can afford to be without new rice,
so they've surely already decided whether to offload the surplus to brokers
or divert it to industrial use.
161Anonymous2026/08/23(日) 15:10:51.43ID:lRXS1Mvy0
>>155
Because Takaichi is buying up a million tons of it as government stockpile rice.
165Anonymous2026/08/23(日) 15:11:25.28ID:mmN6ANIt0
>>155
They're just quietly waiting for the government to buy it up.
It's a war of attrition — the small and mid-size dealers get weeded out, leaving the big distributors you all hate to do whatever they want from next year on.
167Anonymous2026/08/23(日) 15:11:27.74ID:+/eRPtDP0
Today I saw rice from the Reiwa 7 (2025) harvest selling for under ¥2,000 tax included at my local supermarket.


It's finally starting to undercut even the government stockpile rice.
171Anonymous2026/08/23(日) 15:12:29.05ID:e7bcNbyj0
Cheap prices are great and all, but seriously — what was last year's whole panic even about?
183Anonymous2026/08/23(日) 15:15:46.58ID:3bWnkkP80
>>171
Back in the Showa-era toilet paper panic, people actually got arrested for hoarding — but in Reiwa, rice wholesalers can stash away mountains of it and the police won't lift a finger. What a lawless country.

*This article is excerpted and summarized from the 5ch (Breaking News Plus) thread “[Rice] “New Rice in the ¥2,000 Range” — The Reversal Where New Rice Is Cheaper Than Last Year’s Rice.”

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