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The story
On Nippon TV’s charity telethon 24-Hour TV (aired August 29, 2026), total donations reportedly topped ¥100 million about an hour after the broadcast began, sparking reactions on a 5ch live-commentary thread. The thread saw a steady stream of doubts about how the donations would actually be used and sarcastic jabs at the show’s management, alongside replies pointing out — citing the math that “if 10 million people each give 10 yen, that adds up to ¥100 million” — that the total may simply reflect a pile-up of small donations. A video showing staff restraining a bystander during the marathon segment was also circulated, and opinions were split over the show’s production tactics.
What people said
There's literally a Johnny's guy on TV right now wearing a Rolex over his charity T-shirt — SixTONES.
I'm 41, no work history, on the spectrum, life's rough too 🥹
If I'm only chipping in 10 yen, I don't care how much gets skimmed off the top.
I don't even have a TV.
Got a laptop and a tablet though.
We'll be using it to cover our subsidiary's production costs, thank you very much.
And the department head's cut?
https://video.twimg.com/ext_tw_video/1563685699827642368/pu/vid/490×360/fALr3vhdnIftCUOH.mp4?tag=12
Well, some regular civilian dared to touch a celebrity…
If they throw in annoying Hakone Ekiden-style commentary and do a heartwarming segment where staff try to multiply the donations on a slot machine, I'll watch!!
Maybe cutting back on the excessive "inspiration porn" with disabled people lately has actually helped.
Just say "part of the donations will go to Kumamoto earthquake relief" and old folks fall for it easy.
That's exactly why the cops are out there busting their butts on the wire-fraud prevention campaign.
Apparently even eating became brutal for him.
Well yeah, they cut into his throat with a scalpel, of course eating's rough.
Netizens are basically always losing at life anyway.
Background and Discussion Points
24-Hour TV is a charity special that airs every summer on the Nippon TV network, and questions about how the donations are used and how transparent the cast’s appearance fees are have long been a recurring topic of online debate around the show. In this thread too, doubts about how much of the donations actually reach those in need coexisted with sarcastic jabs at treating the show as pure entertainment. On the other hand, the point that “if 10 million people each give 10 yen, that’s ¥100 million” suggests the total may simply reflect an accumulation of many small donations, and doesn’t necessarily indicate large-scale giving or wrongdoing. The video circulating about the marathon segment is likewise just one clipped moment from the production, not proof of what the show as a whole is really like.
※This article is excerpted and summarized from the 5ch (“Anything Goes Live” board) thread “[Good News] 24-Hour TV Donations Top ¥100 Million in an Hour WWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWW.”
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