Juice=Juice’s Kawashima Miho: “Even My Regular Clothes Are Amore!” — Her Voice Coach’s Catchphrase Goes Viral

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The story

In the latest issue of “anan,” Juice=Juice’s Kawashima Miho revealed that when she showed up to a voice-training session in her regular clothes, her instructor told her, “You’re amore even in your regular clothes!” “Amore” is known in Hello! Project circles as the catchphrase of a private instructor who coaches several members, and on 5ch’s Hello! Project board, reactions ranging from “this joke again” sparked a wider discussion covering how many members actually train under this instructor and past episodes of members studying under a different coach.

What people said

1AnonymousOct 15, 2026 14:13
Juice=Juice Kawashima Miho Interview (excerpt)
I found out my member color when I
joined the group and met the other members for the first time.
3AnonymousOct 15, 2026 14:13
"You're amore even in your regular clothes!"

Played back in my head in Teacher Sugai's voice
5AnonymousOct 15, 2026 14:15
Amore Kawashima
6AnonymousOct 15, 2026 14:16
Wanna see Mippuru's (Kawashima's nickname) lips turn gold-shiny
8AnonymousOct 15, 2026 14:19
Re: #7
Just go read anan
9AnonymousOct 15, 2026 14:19
Re: #7
Juice=Juice's Kawashima Miho is featured in the magazine 'anan,' on sale today! Also available as an e-book!
https://kizuna.5ch.io/test/read.cgi/morningcoffee/1791929332/
10AnonymousOct 15, 2026 14:19
https://stat.ameba.jp/user_images/20261014/23/juicejuice-official/de/9e/j/o1080144015831751574.jpg
https://stat.ameba.jp/user_images/20261014/23/juicejuice-official/0f/8b/j/o1080144015831751575.jpg
Even your hair volume is amore
11AnonymousOct 15, 2026 14:19
Re: #7
Managed to read it for free at Tower Records
12AnonymousOct 15, 2026 14:21
I bet regular readers just assume the voice trainer is a woman
14AnonymousOct 15, 2026 14:22
Mippuru, the chosen child of amore
No wonder she got picked as the MV thumbnail
15AnonymousOct 15, 2026 14:24
That's right, I'm a woman of amore
Take it as you like, go ahead and laugh
17AnonymousOct 15, 2026 14:25
So you're amore at night too, huh
18AnonymousOct 15, 2026 14:25
Sugai-chan's got Rosy under his control, you know
19AnonymousOct 15, 2026 14:28
Hero Lip Tattoo Tint
https://aprilskin.jp/products/heroalldaytattootint?srsltid=AU7gw4WcA6qClIX77LQ4dXjKFhcI9qbFBXJUaOmAmI9DYmW6MoQgE_4D
20AnonymousOct 15, 2026 14:29
>Apparently your lips turn gold-shiny when you put it on

So this is what that looks like
https://cdn.shopify.com/s/files/1/0518/8924/2269/files/251103_hero_allday_plumping_tint1_02.gif?v=1778566947
22AnonymousOct 15, 2026 14:38
Wait, so what does that even mean?
24AnonymousOct 15, 2026 14:41
That's seriously impressive tech
25AnonymousOct 15, 2026 14:43
Phew, good, the voice trainer's a woman then
29AnonymousOct 15, 2026 14:52
How long are you gonna keep milking this "amore" bit ( ̄▽ ̄)
40AnonymousOct 15, 2026 15:27
Re: #29
Said the loser with nothing worth milking lol
30AnonymousOct 15, 2026 15:01
The fact that you can tell exactly who the teacher is, lol
34AnonymousOct 15, 2026 15:14
Red is the color that stands for number one
Like the Red Ranger in Gorenger, President Trump, a red traffic light…
Shows she already sees herself as the future lead
38AnonymousOct 15, 2026 15:22
Re: #34
Isn't that Akiyama Mao's color though
36AnonymousOct 15, 2026 15:16
I'm pretty sure the Juice=Juice members Sugai trains are Kudo, Matsunaga, Irie, Ishiyama, and Kawashima — five of them
39AnonymousOct 15, 2026 15:25
Re: #36
It's well known that Danbara trains elsewhere, but is that really the complete list?
44AnonymousOct 15, 2026 15:43
Re: #36
What a questionable lineup, again lol
37AnonymousOct 15, 2026 15:17
Sugai-chan's connection to Juice started because Miyamoto begged him, but I wonder if any Hello! Project members were already getting private lessons from him before that
43AnonymousOct 15, 2026 15:42
She went to a vocal school run by one half of Hana*Anal*Hana (a crude pun on the real duo name Hana*Hana) back when she was little
45AnonymousOct 15, 2026 15:44
Kojima Izumi (Hana*Hana)
@otoshigoro
Just for a little while, I got to teach voice training to adorable, precious little Miho-chan✨
She's become the wonderful idol she was dreaming of being back then, and she's thriving😢✨
Take care of yourself and keep at it🫶
46AnonymousOct 15, 2026 15:46
At Akiyama's 2025 bar event she had on a red cap, looked just like a Trump supporter
47AnonymousOct 15, 2026 15:47
Her stage outfits: amore
Her regular clothes: amore
Her nights: amore too
49AnonymousOct 15, 2026 15:49
Born in Garlic Country, Nose Prefecture, Nose Village, Nose Block (age: Nose)
Family name: Nose, given name: Nose
Nickname: Nose
Height: Nose cm
Weight: Nose kg
Graduated from Garlic Academy, Nose Department
Went from the Nose Trainees up to Nose Juice=Juice (a pun — 汁/"juice" standing in for the group's name)
Favorite "nose" saying: "Garlic Nose"
Favorite folktale: "Nose Taro, Born From a Nose"

Now open: the Jiro-style ramen shop, Kawashima branch!
All our garlic is locally sourced!
Come try it with freshly picked garlic piled on extra extra high!
59AnonymousOct 15, 2026 16:09
The fact that you don't even need to say the name and everyone still knows exactly who it is — that's some next-level fame

Background and Key Points of This Topic

It’s well known within Hello! Project that there’s a private voice-training instructor whose catchphrase is “amore,” and the thread notes that several Juice=Juice members — including Kudo, Matsunaga, Irie, Ishiyama, and Kawashima — are coached by him. The connection reportedly started when Miyamoto introduced Sugai to the group, and it’s not unusual for members to take private vocal lessons on their own. What really got the thread going was how much mileage posters were getting out of the “amore” catchphrase, plus a side story about Kawashima having once trained under a different instructor — Kojima Izumi of the duo Hana*Hana — which revealed an interesting overlap of fan memories and personal connections. One thing readers might easily misunderstand is that this “teacher” isn’t official group staff but an outside instructor hired privately, something separate from the group’s official lesson structure — without that context, the thread is harder to follow.

※This article is compiled and summarized from the 5ch (Hello! Project board) thread “Kawashima Miho: “The other day I went to voice training in red clothes again, and the teacher laughed and said, ‘You’re amore even in your regular clothes!’””.

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