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The story
GO Hatori, editor-in-chief of the web media outlet “Rocket News 24,” wrote a column criticizing the overwhelming amount of pop-ups you can’t figure out how to close, ads that make you wait around for nothing, and ads for sketchy products or scam-like services, arguing that “if sites keep running ads like this, people are going to vanish from the Web” — and it became a hot topic on 5ch’s News Speed+ board. In the thread, opinions ranged from “that’s a platform problem, not the advertisers’” to complaints that while PCs can cope with ad blockers, smartphones lack adequate countermeasures, frustration over how aggressively X (formerly Twitter) and YouTube shove ads at users, and even remarks about the quality of the ads shown on 5ch itself — with posters drawing a clear line between the “quantity” and “quality” of ads.
If sites keep running garbage ads like this, of course people are going to vanish from the Web. — Thoughts from a web media editor-in-chief | Rocket News 24
GO Hatori, 18 hours ago
I am the editor-in-chief of a web media outlet called “Rocket News 24.”
Source: rocketnews24.com / Original article here
What people said
That's on the ad platform (SSP/ad network), not the intent of the company whose ad happens to be shown.
Some people get randomly pissed at the company shown in the ad, but that's misdirected.
Well, the only ones who'll actually disappear from the Web are the advertisers — users will just use ad blockers.
And then only the shady operators are left standing, so ad quality just keeps getting worse.
That said, things might head the way YouTube's been going — "use our paid service if you want ads blocked." No telling how much longer free ad-blocking software will even keep working.
Realistically, how an ad is presented is part of its quality too… if the delivery method or volume is off, the ad's quality as an ad is bad (it won't actually reach the customers it's trying to reach).
What the article actually brings up is:
"ads you can't figure out how to close"
"ads that make you wait around for nothing"
and
"ads for sketchy products or scam-like services"
Everyone's basically saying the same thing lol
Same as "it's-me" phone scams or phishing emails — the basic principle is "even a bad marksman hits something if he fires enough shots."
Yeah, that's literally the exact same model as wire fraud or phishing scams.
That's seriously annoying.
Might go back to basics and return to paper. It's that bad. Well, can't really complain since it's free…
I've basically stopped watching broadcast TV entirely. YouTube gets around ad blockers and slaps like two ads right up front, plus it's full of fake outrage-bait shorts and AI-generated junk now, so I've pretty much quit that too. Instagram's full of AI-generated stuff too, so now I only open it to check acquaintances' stories.
So what am I actually watching? I've circled back to watching broadcast dramas… on Netflix.
There are still plenty of people on the Web as infrastructure — as the "pipe" itself — but they've holed up inside specific social media apps and basically stopped visiting old-school "homepages" like they used to.
Nobody checks the actual placements one by one — they just look at the nicely dressed-up performance reports the agency hands over and act like they understand.
Exactly. Whenever I browse the Web on someone else's setup, I'm shocked like, "wait, this is the default now?!"
Would this place (5ch) look that insane too if the ads here were turned on?
On mobile it just gets in the way of browsing — completely backwards.
You can block it on PC. So it should be possible on smartphones too. They're probably just leaving it broken on purpose, for profit.
Wait, you don't even have an ad blocker installed? lol
5ch has always been that kind of place though.
Anime-style or game-style raunchy stuff is one thing, but the ads here lately are way too graphic — it's genuinely stressful.
Background and Key Points of This Discussion
Most online ads aren’t chosen by advertisers one by one — they’re auto-bid and auto-delivered through ad-trading systems called DSPs and SSPs. Because of this, the root of the problem is often not “the intent of the company running a sketchy ad” but rather the platform’s delivery logic and lax screening standards. Posters in the thread also pointed out this structural distinction, noting that criticism of individual advertisers needs to be kept separate from criticism of the system itself. Meanwhile, ad-blocking browser extensions are widespread on PC, but the same kind of tooling is harder to use on smartphone browsers and apps, and more platforms — YouTube among them — are ramping up anti-ad-blocker measures. This asymmetry feeds the sense that “the ad experience is worse on smartphones.”
*This article is excerpted and summarized from the 5ch (News Speed+) thread “If sites keep running garbage ads like this, of course people are going to vanish from the Web. Thoughts from a web media editor-in-chief — Rocket News 24.”
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