A thread on 5ch’s Hello! Project board titled “Lately Nogizaka just sways back and forth looking stuck-up, and people are starting to look at them coldly” sparked a heated discussion. A string of replies explained that “sukashiteru” means acting conceited or lacking humility, and some pointed out that generational turnover within Nogizaka46 has made it hard to keep track of members’ names and how many there even are. On the other hand, plenty pushed back with claims like “they draw several times more attendance than Hello! Project,” broadening the thread into comparisons of popularity and attendance with other groups such as AKB48 and Hello! Project. All the attendance figures cited in the thread were simply claims made by the posters themselves, with no supporting evidence provided.
What people said
1AnonymousOct 12, 2026 12:38
Feels like they're getting a bit outdated lately, doesn't it
2AnonymousOct 12, 2026 12:39
Everyone except Nogizaka otaku already looked at Nogizaka with cold eyes from the start
6AnonymousOct 12, 2026 12:40
Rino Sashihara: "Idols who put on airs don't sell. No idol who sells puts on airs. The moment an idol starts acting 'sukashiteru' (stuck-up), they're finished."
7AnonymousOct 12, 2026 12:40
Aren't they embarrassed there was ever an era where that swaying-back-and-forth act was allowed?
10AnonymousOct 12, 2026 12:41
The fact that nobody ran at the All-Star Thanksgiving Festival (a long-running variety show) and got absolutely roasted for it really says something about the times
58AnonymousOct 12, 2026 13:33
Re: #10
They only get booked because of the Nogizaka brand — it's a total "wait, who even are you" situation, and the otaku are way too oblivious to it
13AnonymousOct 12, 2026 12:42
Still sells 10x more than "Harokasu" (a derogatory nickname mashing up Hello! Project and "trash"), so no problem
22AnonymousOct 12, 2026 12:46
Re: #13
Why do you even care about those lower-tier guys?
Scared?
That might be what you look like in 5 years, lol
14AnonymousOct 12, 2026 12:42
Sounds like the kind of group supported by old guys who buy love dolls
51AnonymousOct 12, 2026 13:27
Re: #14
Damn, that's pretty harsh
15AnonymousOct 12, 2026 12:43
Nogizaka is just a bunch of people putting on airs like Aruno
17AnonymousOct 12, 2026 12:44
"Sukashiteru" = acting conceited, getting carried away, getting cocky, acting high and mighty,
acting tough, being self-important, being brazen, lazy and overbearing, having a big head
18AnonymousOct 12, 2026 12:44
"Sukasu" basically just means acting cool or putting on airs, right?
19AnonymousOct 12, 2026 12:45
I mean, if you asked people to name Nogizaka's newest members, what generation they're in, how many there even are — literally nobody could answer. That's just where Nogizaka is at now.
20AnonymousOct 12, 2026 12:45
Being "sukashiteru" means lacking humility.
Lose your humility and you're finished as a person.
21AnonymousOct 12, 2026 12:45
If the otaku are fine with it, then I guess it's fine
24AnonymousOct 12, 2026 12:47
So the Nogizaka members are "sukashiteru," huh~
Well, that's no good
27AnonymousOct 12, 2026 12:48
The gilded fakes who were putting on airs —
IVE, BLACKPINK, aespa, LE SSERAFIM, BABYMONSTER, Heart2Heart, ILLIT —
all of them lost to ReScene
28AnonymousOct 12, 2026 12:48
But if the alternative is just =LOVE or Kawaii Lab, isn't it not that different?
They just cut the headcount and changed the color of the costumes
29AnonymousOct 12, 2026 12:49
Not just idols — in any walk of life,
people always need to stay humble.
Someone who's "sukashiteru" leaves a bad impression
32AnonymousOct 12, 2026 12:50
I only know Ikoma, Shiraishi, and the Bee Woman from Shin Kamen Rider (the one who married an actor)
33AnonymousOct 12, 2026 12:51
It's a craft that only works if you gather kids who still look good in photos even while putting on airs —
but the 4th, 5th, and 6th generations…
34AnonymousOct 12, 2026 12:52
Is Hello! Project not putting on airs? Not getting a big head? You sure about that? Careful now. Never forget to stay grateful.
35AnonymousOct 12, 2026 12:56
Hello! Project is unpopular even without putting on airs
36AnonymousOct 12, 2026 12:56
37AnonymousOct 12, 2026 13:00
The lyrics are incredibly dark.
That's weird for idol song lyrics, honestly
38AnonymousOct 12, 2026 13:03
AKB's Itomo is a huge hit with the general public — cute, humble, like a Shonen Jump protagonist.
She'll probably be valued by the media too; not sure if she'll actually get popular, but it looks like AKB's going to dominate media coverage for a while
39AnonymousOct 12, 2026 13:11
The game and CD floors at the newly opened Yodobashi in Ikebukuro were plastered wall-to-wall with Nogizaka, it was depressing.
I'm never going to that Ikebukuro Yodobashi again
41AnonymousOct 12, 2026 13:17
But they still sell dozens of times more than Hello! Project,
and they pull serious live attendance numbers
42AnonymousOct 12, 2026 13:18
Even as an otaku, AKB's more fun, right?
You can even get a handshake with a popular member like Itomo if you buy enough
45AnonymousOct 12, 2026 13:20
Nogizaka and the like
are basically just like those voice-actor idols popular with creepy otaku —
they were never taken seriously by the general public to begin with, so isn't it the same thing?
47AnonymousOct 12, 2026 13:22
Well, at least they're recognized by the general public — that's something.
People say stuff like "wait, is Hello! Project still even a thing?"
48AnonymousOct 12, 2026 13:24
I saw them get totally wrecked for putting on airs during that trending Soran Bushi (a traditional folk dance) thing
49AnonymousOct 12, 2026 13:25
Hello! Project is impressive — less popular than a folk dance
52AnonymousOct 12, 2026 13:29
It's not that I hate them —
they just feel like people from a different dimension
57AnonymousOct 12, 2026 13:32
To the general public, Hello! Project is the more baffling one —
that's exactly why they're unpopular
By the way, crushing defeat in attendance numbers lol
Nogizaka 2026 attendance → 500,000
Morning Musume 2026 attendance → 150,000
Juice=Juice 2026 attendance → 100,000
Background and Key Points of This Debate
Nogizaka46 is part of the Sakamichi Series, known for shows like “Nogizaka Under Construction,” and has gone through generational turnover from its 1st through 6th generations since forming in 2011. Idol culture has long placed heavy weight on “humility” as an evaluation standard, and the framing of calling someone “sukashiteru” (acting conceited) whenever their attitude looks too big keeps getting dragged out again and again. That said, it’s worth noting that the attendance figures raised in the thread were all posted by anonymous users, with no official announcements or sourcing behind them. The tendency for these inter-group popularity comparisons to blend different metrics — attendance, CD sales, media exposure — without distinction is also part of why these debates never seem to reach a conclusion.
Leave a Reply