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The story
Speculation that Sony’s next-gen PS6 could cost as much as $1,200 if sold without taking a loss on the hardware itself (known as “gyakuzaya,” or reverse margin) became a hot topic on 5ch’s hardware/industry board (nicknamed “Geha”). Given that the current PS5 Pro has already climbed to around ¥200,000 domestically, some posters said “that wouldn’t even be surprising at this point,” while others worried “a price like that would kill adoption.” The thread also debated the reliability of an estimate putting manufacturing costs at around $760, as well as how the price would compare to PCs and the next-gen Switch.
What people said
You're kidding me.
No, it's just PlayStation that's finished.
You typo'd C for P there.
You should really stop using voice input.
PS6 is too cheap!
If they lose market share, the whole business model collapses.
I mean, the PS5 Pro is already ¥200,000.
They should be charging more like ¥280,000.
They'll probably still keep it at a somewhat realistic price.
The PS6 is going to get so expensive nobody will be able to afford it, and nobody will buy it.
Forget next-gen, it'll hit that price even this generation.
Without the Japan discount it's already ¥80,000, and there's a good chance of further hikes on top of that.
Tsukikage (agano4sq5)
Reasons the PS6 might not end up pricier than the PS5 Pro:
・The PS6 prioritizes adoption, so it has a lower profit margin than the Pro
・It uses a lower-grade CPU and GPU than the Pro
Since the Pro isn't meant to be a mass-adoption model, it's easier to give it a higher margin than the base model
In other words, it's not necessarily true that the PS6 will definitely end up pricier than the PS5 Pro
https://x.com/agano4sq5/status/2103440837212594295?s=46
The $1,000 (¥160,000) figure for the PS6 cited in Tane's article is pure speculation and bogus
The manufacturing cost is $760 (¥120,000)
Newly released models are basically never sold for more than the manufacturing cost
And it's extremely unlikely they'd jack the price up significantly on top of that
Around ¥120,000 is the reasonable line
https://x.com/agano4sq5/status/2038945960504758481?s=46
For a console whose whole selling point is rich visuals and powerful processing,
there's no reason they'd release a next-gen machine that's weaker than the previous one.
At that point you might as well splurge a little more and just get a PC.
so a $1,200 floor price with no built-in loss actually seems about right.
Though if that happens, there's no way it sells 5 million units in Japan.
At this point there's no room to negotiate—it's just whatever price they say it is.
Seems like it'll end up costing more than that.
That's great value, right?
Have some confidence!
PlayStation is indeed better value than a PC as a console,
but we've entered an era where "(high-performance) consoles" themselves are just bad value in general.
so there's no way a PlayStation over ¥150,000 is gonna sell lol
Still, they've got no choice but to do it.
RTX 5090 — ¥1,000,000
iPhone "Beo" — ¥500,000
We can't let our PS6 be put to shame.
Nice try, hater.
You can run custom firmware (CFW) on it, so mods are totally free-form, you know?
Lol, you're already assuming the PS6 gets hacked too.
Meanwhile the core gamers they actually want to win over are increasingly just going PC-only, upgrading their graphics card regularly instead.
We're in an era where a graphics card alone can run you like ¥200,000.
¥200,000 for something on par with a ¥500,000 PC setup is actually cheap.
Well yeah, that's because those guys just play games all day instead of working.
It should be ¥1,000,000 just to weed them out.
Neither of those is realistic lol
Get a job.
PS6: ¥1,000,000, handheld: ¥300,000
That's ¥1,300,000 total.
This is basically an Xperia situation (Sony's niche, low-volume, high-price phone line).
Also known as the PSVR2 situation.
Too expensive so it doesn't spread, doesn't spread so they can't drop the old generation, can't drop the old generation so it doesn't spread—a vicious cycle.
Looks like there'll be even more cross-gen releases (same game on both consoles) with the previous machine than there were with the PS5.
Honestly, even as a console it's not that much better value than a PC.
The gap between paid and free online is huge.
It's only the upfront cost that's cheaper.
Online play ("nettai"/"tropical," forum slang punning on "netto" for online) isn't mandatory, though.
Background and Key Points of This Discussion
Console pricing has long followed a practice called “gyakuzaya” (reverse margin), where hardware is sold below its manufacturing cost and the loss is recouped later through software sales and network fees. With semiconductor and circuit-board material costs climbing and the yen remaining weak, the street prices of the PS5 and PS5 Pro have trended upward since launch. The thread split into two camps: one saying “if this trend continues, $1,200 wouldn’t even be surprising,” and another warning that “a price that high would stall adoption and just prolong cross-gen sales alongside the previous console.” It’s worth noting that several unconfirmed estimates were circulating from different sources—including the $760 manufacturing-cost figure and commentary on an article by a writer referred to as “Tane”—and none of this amounts to an official announcement from Sony.
※This article is compiled and summarized from the 5ch (Hardware/Industry, “Geha”) thread “PS6 Price Could Balloon to a Max of $1,200 Without Sony Subsidizing the Hardware Loss.”
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