Hatsune Miku’s Official Team Asks Fans to Stop Illegal Uploads — Overseas Fans Fire Back: “No Lost Sales, So It’s Legal”

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The story

After the official accounts for Hatsune Miku and Project Sekai put out messaging along the lines of “please stop illegal uploads,” some overseas fans fired back with “there’s no lost sales, so it’s legal” — sparking a heated discussion on 5ch’s hardware/industry (Gehard) board. The thread noted that the same argument had come up before with Mangamura (a notorious manga piracy site) and with Demon Slayer (whose overseas streaming was delayed), and the two sides talked past each other: the “no harm, no foul” logic never lined up with the counterargument that “copyright holders have rights regardless of whether damage occurred,” leaving legal reasoning and emotional reasoning stuck in a standoff.

What people said

1AnonymousOct 9, 2026 20:22
Does it actually have a point?
4AnonymousOct 9, 2026 20:25
Same thing got said about Mangamura (notorious manga piracy site) too — people said the readers there never had any intention to buy in the first place, so the "total damages" figures are meaningless, called them idiots, the works.
5AnonymousOct 9, 2026 20:26
Re: #4
Yeah, honestly those "trillions of yen in damages" claims were way overblown.
7AnonymousOct 9, 2026 20:28
Re: #4
If anything it's a cultural win, right? 😮

There are plenty of countries and companies out there paying big money just to spread their culture abroad, and yet… 🥺
9AnonymousOct 9, 2026 20:30
Re: #4
Didn't that whole thing end up proving the overseas manga market was bigger than expected, which led to more official translations into other languages? The foreigners' logic here is kind of like using a fan-made Japanese localization mod for a PC game. Though companies like Square Enix deliberately strip out the Japanese version and sell it separately as a paid option, so I get why that feels like it's hurting business.
8AnonymousOct 9, 2026 20:29
Can't you just watch it if you buy the Blu-ray/DVD? Or is there some kind of region lock going on?
10AnonymousOct 9, 2026 20:33
No idea how it is for Project Sekai, but Mangamura clearly hurt business since plenty of Japanese users were reading there too.
11AnonymousOct 9, 2026 20:34
Same thing got said during the Demon Slayer thing too — "overseas releases are delayed, so illegal viewing can't be helped," or whatever.
13AnonymousOct 9, 2026 20:35
They could've just kept doing it quietly — why do these guys have to go and claim it as some kind of 'right'?
14AnonymousOct 9, 2026 20:35
Yeah, Mangamura definitely had plenty of Japanese users too.
15AnonymousOct 9, 2026 20:35
Re: #1
They're not even factoring in things like "Japanese fans would never pirate it anyway" or "companies worry that once it's already been uploaded, people might skip buying it." Zero consideration for any of that. Impressive, honestly.
17AnonymousOct 9, 2026 20:36
So there's no official overseas release? They should just make one.
21AnonymousOct 9, 2026 20:40
Re: #17
Those guys can't even read Japanese — you'd just end up losing money on distribution costs.
18AnonymousOct 9, 2026 20:39
Mangamura is actually what boosted digital sales, you know.
20AnonymousOct 9, 2026 20:40
Breaking the law and causing lost sales are two separate issues.
22AnonymousOct 9, 2026 20:41
Like, "I shoplifted from a store, but if it hadn't been stolen it might've just sat there unsold and gotten thrown out anyway, so no real harm done"? (´・ω・`)
24AnonymousOct 9, 2026 20:44
If the official side sued for an injunction to stop the illegal uploads, they'd win — but if they sued for damages, they'd probably lose.
26AnonymousOct 9, 2026 20:48
Funny how they get it instantly when it's Disney, but suddenly play dumb the moment it's Japanese content.
30AnonymousOct 9, 2026 20:52
Re: #25
They're just saying that since there's no official release being sold there to begin with, the claim "we lost money because of the illegal upload" doesn't hold up — that's all.
32AnonymousOct 9, 2026 20:54
Re: #30
Proving there was "no damage" from an upload is a stretch to begin with — the moment it's made public to an unspecified number of people, that argument falls apart.
34AnonymousOct 9, 2026 21:00
Re: #30
Damages aren't required as an element for illegal uploads to be pursued civilly or criminally.
52AnonymousOct 9, 2026 21:36
Re: #30
Whether there's damage or not, only the copyright holder has the right to authorize use of the work.
55AnonymousOct 9, 2026 21:40
Exclusive anime on subscription services is common enough, but I just treat an exclusive show on a service I'm not subscribed to as if it never existed in the first place.
68AnonymousOct 9, 2026 22:01
Re: #55
Apparently there are Japanese people like this too — they just have zero sense that they're infringing on intellectual property.

The damages figure is calculated as "this is what we'd charge you if we were selling it to you," but their logic is "you won't sell it to me, so I'll count it as free," and "since it's free, stealing it is fine."
56AnonymousOct 9, 2026 21:43
Honestly, this one's correct though. It's the same as pirating something that's region-locked out of Japan ("omakuni" — deliberately withheld from a region) even domestically — since there's no actual damage to begin with, it can't be prosecuted. You can't claim damages unless you're actually distributing it officially.
58AnonymousOct 9, 2026 21:46
Re: #56
No, that's not right. You could just as easily say they *can't* distribute it officially *because* piracy is already so rampant — and defending piracy like this just pushes official releases further away.
57AnonymousOct 9, 2026 21:44
Honestly, I kind of feel like… maybe just don't say it out loud?
82AnonymousOct 9, 2026 22:24
Re: #57
There are plenty of idiots in the underground scene who just can't help insisting they're in the right. And when idiots like that get too loud, it just gets legislated into law, or server operators get pressured by the rights holders, and the whole thing gets clamped down anyway.

Idiots never think "the company's politely asking us to stop, so let's quietly keep going without making noise." Makes you wonder if they just want to pick a fight with the company, or feel superior to them.
59AnonymousOct 9, 2026 21:47
That's not "correct," come on.
60AnonymousOct 9, 2026 21:48
Re: #59
Even if it's not logically correct, it's correct in principle, so what can you do — in reality, there's no actual damage.
64AnonymousOct 9, 2026 21:52
Re: #60 Re: #58
It becomes impossible to distribute officially, so the damage is massive.
65AnonymousOct 9, 2026 21:59
It's like saying "Our country doesn't have the Louvre! So we had no choice but to build an exact copy of it!" and then actually building a fake Louvre in your own country. You can tell how dumb that sounds, right?
74AnonymousOct 9, 2026 22:16
Foreigners are arguing logic. Japanese people are arguing feelings. No wonder they don't connect.
78AnonymousOct 9, 2026 22:21
Re: #74
Is "the creator owns the rights to their own work" really such a difficult concept? lol
76AnonymousOct 9, 2026 22:18
Seriously, we need an actual "Pirate Enforcement Division" to go after these guys lol
80AnonymousOct 9, 2026 22:23
Re: #76
Overseas there's a ton of self-styled "Pirate Kings" running around — like, a hundred of them lol
84AnonymousOct 9, 2026 22:28
You've been throwing money at VTubers and the like — not really in a position to talk, are you?
90AnonymousOct 9, 2026 22:48
Re: #84
Sponsored corporate tie-ins are done with the rights holder's permission, so legally that's completely different from distributing unauthorized pirated copies.

If you really think distributing pirated copies is "right," then go get permission from the company — and if they refuse, go fight it out in court over being denied permission.

You're doing it without permission because you know you'd lose in court, right? That's exactly how much your so-called "rightness" is worth.

Background and Key Issues

Copyright law grants copyright holders exclusive rights such as the right of reproduction and the right of public transmission, and unauthorized uploads can be subject to injunctions or criminal penalties as rights infringement regardless of whether actual damage occurred. Where the thread’s argument got tangled was in conflating “whether it’s illegal” with “whether damages would be awarded.” The claim of “no lost sales” may be a hurdle for a damages claim specifically, but it’s not a reason that makes the act of uploading itself legal. This same “no real harm” argument has surfaced before with Mangamura and with Demon Slayer (whose overseas streaming was delayed), and some in the thread saw this as simply a rehash of that same old debate.

※This article is excerpted and summarized from the 5ch (Hardware/Industry (Gehard board)) thread “Hatsune Miku Official: “Please Stop the Illegal Uploads!” → Overseas Fans: “It’s Legal Since There’s No Lost Sales” → Goes Viral“.

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