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The story
TNX, the company headed by Tsunku♂, marks its 20th anniversary on October 1, 2026, and has announced the launch of an anniversary website, the unlocking of its back catalog for streaming, and a free giveaway of acrylic stands (“akusuta” merch). The thread kicked off with basic questions like “What even is TNX?” before moving into discussion of a track left off Berryz Kobo’s best-of album and talk of idols once signed to the label. In the latter half, commenters pointed to the poor sales of past projects like Possibo to debate Tsunku’s management skills versus what actually made Hello! Project successful, with opinions sharply divided.
Tsunku♂ Navi @tsunkunavi
\TNX Co., Ltd. turns 20!/
TNX celebrates its 20th anniversary on October 1.
Source: tnx.cc / Original article here
What people said
It's on Disc 6 of the regular edition though??
That's the day after tomorrow
Whenever he dabbles in film it's usually wasted money, wasted time, and failure…
It's a 'circle' (hobby outfit) Tsunku set up
They might grow enough to do a joint show with Rosy
Sorry, what I meant was "why is it on the CD but missing from streaming…"
That reminds me of the "Gian Recital" where they used beer crates as a stage (Gian = the tone-deaf bully from Doraemon)
That's below underground-idol level
And none of them ever break into the mainstream, let alone sell
Seeing how Hello! Project acts, made by the same Tsunku, do fine while these completely bomb
Really drives home how much the agency behind you matters
It's obvious whose fault that is
They got publicly roasted on TV, I remember that
Tsunku himself has no talent for running a company
It's just that Yamazaki Naoki is the talented one
Nintendo's the one that's amazing
You need a capable commander in charge
Tsunku himself is just an ordinary guy
I wonder what ever happened to that okonomiyaki restaurant Tsunku used to run, Karifuwa-do?
It's basically just a hobby circle, so it'll never go under
And even those songs get slammed as garbage all the time
As a songwriter, whether he's still 'successful' is honestly questionable
He also wrote for Ado and Kawa Lab., and those flopped quietly too
Anjuice has basically been taken over by Taisei at this point
Background and Key Points of This Discussion
TNX operates separately from Hello! Project — it’s the company Tsunku♂ has personally run for idol and music projects, having launched groups like Possibo and Spicy Choco over the years. The thread’s recurring “it didn’t sell” criticism needs to be weighed against the fact that, even though these are also Tsunku productions, they differ from Up-Front’s Hello! Project groups in scale of promotion and backing — it isn’t simply a matter of the songs themselves being bad. There’s also the point raised about Berryz Kobo’s best-of album: “Elegant Girl” appears on the regular-edition CD but is missing from streaming, which may come down to the rights for that track sitting with TNX. Within the thread, the view that “Tsunku has no talent for business” coexisted with “the songs themselves are good” — the debate centered on separating his reputation as a songwriter from his reputation as a manager.
*This article is excerpted and summarized from the 5ch (Hello! Project) thread “Tsunku: ‘TNX turns 20 on October 1! Thank-you 20th anniversary site is live! Streaming unlocked! Free acrylic stands!’.”
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