PS5 Pro Lottery Sale Comes with Purchase Conditions — 5ch: “How Long Are They Gonna Keep This Scarcity Marketing Up?”

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The story

On September 28, the Sony Store began accepting purchase applications for the PS5 Pro. The price is 137,980 yen (tax included), and if the number of applicants exceeds the planned number of units for sale, winners will be chosen by lottery. On 5ch, opinions were split between questions over why the console is still hard to find so long after launch, and debate over the fairness of a purchase requirement limiting eligibility to existing users who have logged at least 60 hours of play on PSN within the past year. Some saw it as an attempt to stop scalpers from buying up stock, while others countered that existing users who meet the requirement could still resell the console themselves.

We are now accepting purchase applications for the PlayStation®5 Pro through the Sony Store, starting today, Monday, September 28.

There are conditions for applying and purchasing. Please note in advance that if the number of applications exceeds the planned number of units for sale, winners will be selected by lottery.

Source: x.com / Original post here

What people said

3AnonymousSep 28, 2026 10:07
Suggested retail price

137,980 yen (tax included)
5AnonymousSep 28, 2026 10:08
How long are they gonna keep running this scarcity marketing scam, this garbage company?
83AnonymousSep 28, 2026 11:04
Re: #5
SSD and memory prices are insane right now
I don't think this is just 'in the red,' it's probably way worse than that
6AnonymousSep 28, 2026 10:10
Why are they dragging this out so long?
How much time has passed since the Pro launched already?
7AnonymousSep 28, 2026 10:11
Re: #6
This is what real demand looks like
8AnonymousSep 28, 2026 10:11
Scalpers will jump all over this, so there's no nightmare scenario where everyone wins the lottery! We'll be just fine.
9AnonymousSep 28, 2026 10:12
I'm not defending scalpers even a little bit, but
I still think scalpers have the right to choose their own merchandise too
10AnonymousSep 28, 2026 10:13
Any scalper who picks something like this as their merchandise seriously has zero talent or taste
11AnonymousSep 28, 2026 10:13
Even if you make a new account, apparently you need 60 hours of actual play logged by yesterday (through Sept 27), so it looks like you can only apply from an account that's actually been played on
12AnonymousSep 28, 2026 10:14
Really glad I bought mine early
PS5 Pro is the best lol
13AnonymousSep 28, 2026 10:15
Why didn't you just buy one before it went out of stock?
14AnonymousSep 28, 2026 10:15
Rudeya (used-game buyback shop) buyback price: 190,100 yen
If you win the lottery, that's a 50,000 yen profit!!
15AnonymousSep 28, 2026 10:15
Re: #2
If the play time is a cumulative total over a year, they should make it like 180 hours 😠
26AnonymousSep 28, 2026 10:26
Huh? You couldn't get one until now?
28AnonymousSep 28, 2026 10:28
Re: #26
There's been almost no stock coming in since around June
That's why it's going for above retail (scalper markup)
29AnonymousSep 28, 2026 10:29
Pretty sure the buyback price has climbed to 190,000 yen at this point
36AnonymousSep 28, 2026 10:33
Re: #29
Makes me want to suspect someone at Sony Computer Entertainment Japan is colluding with places like Rudeya
34AnonymousSep 28, 2026 10:32
If GTA6 flops hard, it's all over, so this is quite a gamble
35AnonymousSep 28, 2026 10:33
Re: #34
You don't need to warp your thinking that badly just to invent a hypothetical that'll never happen
38AnonymousSep 28, 2026 10:36
I think the requirement should be 600 hours
I want it to properly end up in the hands of real core gamers
55AnonymousSep 28, 2026 10:44
Re: #38
Someone like that already owns one lol
39AnonymousSep 28, 2026 10:36
Does something that's only sold about 370,000 units in Japan so far really need a lottery?
Anyone who wanted one already bought it long ago — that's all this number really shows
72AnonymousSep 28, 2026 10:55
Re: #39
And most of that demand is from scalpers anyway
43AnonymousSep 28, 2026 10:37
Is this play-time-restricted sales method copying Nintendo too?
The Japan-only limited edition was the same way — pretty soon they'll probably adopt game key cards with a totally straight face
47AnonymousSep 28, 2026 10:39
Re: #43
Sounds like exactly the kind of thing they'd do for the PS6 — a USB key card lol
44AnonymousSep 28, 2026 10:38
But even on the Pro it's still 30fps, right?
45AnonymousSep 28, 2026 10:39
Re: #44
Depends on the update, I guess
They might lower the graphics and add a 60fps mode too
56AnonymousSep 28, 2026 10:45
Re: #44
They haven't even optimized it for the Pro
It's seriously 'Pro (lol)' — a product for idiots who just want to feel superior
53AnonymousSep 28, 2026 10:44
Aren't they doing a lottery sale for this one too?
60AnonymousSep 28, 2026 10:46
Re: #53
Took a whole month just to get 50 units lolololol
59AnonymousSep 28, 2026 10:46
Re: #2
There's no way an anti-Sony person meets conditions like this
and anyone claiming they're just doing it for pocket money is probably lying too
64AnonymousSep 28, 2026 10:49
Re: #63
At that point they've gone way beyond just being a 'hater'
except for super rare exceptions like Pokaoss (a notorious extreme anti-Sony poster)
65AnonymousSep 28, 2026 10:50
Taking purchase applications through the Sony Store… are they seriously trying to abandon retail?
71AnonymousSep 28, 2026 10:55
Re: #65
Retailers probably don't want this either
it just draws in a swarm of garbage scalpers
the margin on hardware sales is tiny to begin with, and now they get flooded with people who won't even buy games
78AnonymousSep 28, 2026 11:01
Sony really loves this sales method, huh
It's like they get a kick out of mocking us little people
82AnonymousSep 28, 2026 11:02
Re: #78
It's not like they're doing this because they enjoy it
Their ideal is to ramp up production and sell them all off
79AnonymousSep 28, 2026 11:02
Would selling to Rudeya net around 30,000 yen in profit?
85AnonymousSep 28, 2026 11:08
Re: #79
The buyback price might drop by the time it's delivered to you. Take anything for granted and you'll get burned

Background and Key Points of This Discussion

The PS5 Pro has been chronically hard to find since its November 2024 launch, and posters in the thread testified that stock had all but dried up since around June. The newly introduced purchase requirement — logging at least 60 hours of play within the past year — appears designed to screen out applicants who aren’t existing users and are simply looking to resell. However, some pointed out that this doesn’t actually stop existing users who qualify from applying purely to flip the console, and skepticism about how effective the measure really is remains strong. Some posts attributed the shortage to rising costs from surging semiconductor and memory prices, but that’s an individual poster’s speculation, not an official explanation from Sony — worth keeping in mind. The claim that used buyback prices have climbed to around 190,000 yen is likewise just a rate quoted by certain resellers, one that could shift depending on supply and demand once sales end.

*This article is compiled as an excerpt and summary of the 5ch (Hardware/Industry [“Geha”]) thread “PS5 Pro Limited Purchase Begins — Lottery Sale If Applications Exceed Planned Units.”

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