Ace Combat 8 Sparks Launch Sales Worries — Predecessor Only Hit 7.5 Million After Steep Discounts

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The story

With the release of “Ace Combat 8” approaching, users on 5ch’s game hardware board have been buzzing about the fact that its Amazon bestseller ranking has barely moved from around 2,000th place for nearly a month. While the official livestream drew over 4,500 concurrent viewers, and the game sits at No. 4 on the PlayStation Store and No. 1 on Steam, opinions split on whether the weak package sales reflect genuinely soft demand or simply a shift toward digital purchases. Posters also pointed to the previous entry, “7,” which opened with 202,000 units in its first week before eventually reaching 7.5 million copies through repeated steep discounts — fueling a lively debate over how far “8” will climb.

What people said

1AnonymousSep 28, 2026 20:41
Marathon
TOKON
Wolverine
7AnonymousSep 28, 2026 20:44
It hasn't budged from around 2,000th on Amazon for the past month.
Even adding in the limited-edition sales, that's basically a rounding error — this looks pretty bad…
88AnonymousSep 28, 2026 23:28
Re: #7
About on par with Wolverine.
Looks like a guaranteed bomb.
8AnonymousSep 28, 2026 20:45
The official stream is getting huge hype, so isn't this destined to dominate?
https://www.youtube.com/live/sKv4lbKC7zU
12AnonymousSep 28, 2026 20:47
Re: #8
Oh, it's live right now?
4,500 concurrent viewers, huh…
16AnonymousSep 28, 2026 20:49
Re: #12
That's a solid number.
If I ever got that many concurrent viewers on my own stream, I'd be doing a happy dance.
69AnonymousSep 28, 2026 21:52
Re: #12
Beating the official Xbox stream's numbers, huh.

Re: #45
Leave Xbox out of it —
its sales probably won't even register ("棒"/"stick" is slang for numbers so low they don't even show up as a bar on the chart).
13AnonymousSep 28, 2026 20:47
It'll clear 50k in the first week at least,
but I doubt it grows much after week two.
14AnonymousSep 28, 2026 20:48
Re: #13
Wasn't 7's first week around 200k units…?
15AnonymousSep 28, 2026 20:48
Seriously, how did it end up like this?
26AnonymousSep 28, 2026 20:55
Re: #15
Either demand shifted to Steam and digital,
or people have simply lost interest —
hard to say for sure.
19AnonymousSep 28, 2026 20:50
By today's PlayStation standards that's a hard number to imagine.


"PS4 Ace Combat 7 domestic first-week sales: 202,000 units — far surpassing the previous title"
https://www.gamespark.jp/article/2019/01/25/86883.html
55AnonymousSep 28, 2026 21:16
Re: #19
So 200k is the bar to clear?
That's rough, lol
20AnonymousSep 28, 2026 20:51
I got an email saying it arrives tomorrow, and thought "huh?" — turns out it's early access, only found out from the video.
By the way, this is the Steam version
https://jpeg.men/1KoU850BWyS.jpg
24AnonymousSep 28, 2026 20:54
Re: #1
Currently No. 4 on the PlayStation Store.
Early access starts tomorrow for 3 days.
42AnonymousSep 28, 2026 21:07
Re: #24
No. 4 on a PS Store that's practically empty, huh…
28AnonymousSep 28, 2026 20:57
Steam's ranking is high, and there's early access on the digital version, so package sales are only a small slice of the total.
34AnonymousSep 28, 2026 21:01
Re: #28
There's also a Collector's Box package that comes with early access, you know.
31AnonymousSep 28, 2026 21:00
A big factor is that AC7 was full of stress-inducing missions — people just don't want to go through that again.
32AnonymousSep 28, 2026 21:00
Re: #31
Yeah, I felt that too.
40AnonymousSep 28, 2026 21:07
Re: #38
The digital version of Ace Combat 8 is still losing to FC27 though (FC27 = the annual EA Sports FC soccer game).
45AnonymousSep 28, 2026 21:09
Re: #40
FC's numbers include microtransactions plus the base game, though.
Ace Combat is No. 4 on the overall PS ranking and No. 1 on Steam,
so it's obvious most of its sales are digital.
48AnonymousSep 28, 2026 21:12
Re: #45
The fact that you can't make the case on PS5 numbers alone and have to bring up Steam kind of says it all.
51AnonymousSep 28, 2026 21:14
Re: #45
Another case of it flopping on PS5 but selling mainly on Steam?
61AnonymousSep 28, 2026 21:34
If the last one did 7 million, this one'll probably sell decently too, no?
62AnonymousSep 28, 2026 21:35
Re: #61
If it doesn't move over 200k in weekly sales though, that's a failure.
65AnonymousSep 28, 2026 21:43
Re: #61 Re: #63
Heard something similar about Tekken back in the day.
Is this just how Namco titles always go?
63AnonymousSep 28, 2026 21:39
7 racked up its numbers by getting dumped at 90% off — the real question is how many actual fans that created.
68AnonymousSep 28, 2026 21:51
Re: #63
People who bought it during the fire sale are just going to wait for the next one to get dumped too.
66AnonymousSep 28, 2026 21:49
Re: #49
Coming from someone who's been bumping threads about third-party games not selling on Switch 2, this take is absolutely ridiculous.
67AnonymousSep 28, 2026 21:49
Re: #66
Come on, leave it.
He probably thinks he's being totally consistent with that.
75AnonymousSep 28, 2026 22:22
When's a Switch 2 version of this likely to get greenlit, I wonder?
76AnonymousSep 28, 2026 22:23
Re: #75
Bandai Namco owes too much of a debt of gratitude to Sony for that ("マンバンナム" is net slang for Bandai Namco), so they probably won't release it there —
7 basically existed to promote this one anyway.
80AnonymousSep 28, 2026 22:40
I think a big reason AC7 sold well was that it was the first numbered entry in 12 years, plus VR support.
It had only been 5 years since '3D,' but that was a portable remake, and during those 12 years it was mostly spin-offs like the X series, Horizon, and Infinity — I think that gap mattered a lot.
But on the flip side, 7's actual content was pretty mediocre, so as a reaction a lot of people seem to be taking a wait-and-see approach with 8.
81AnonymousSep 28, 2026 22:43
Re: #80
I think 7 would've been a lot better if the mission time limits weren't so tight.
Though it'd only be "better," since what you can actually do got cut down a lot compared to 6.
89AnonymousSep 28, 2026 23:36
Latest word is that 7 has apparently hit 7.5 million units lol
Bandai Namco has revealed that total sales of "Ace Combat 7" have reached 7.5 million
https://gamecolumn.jp/blog-entry-115750.html
94AnonymousSep 28, 2026 23:43
Re: #89
Well, it did get as cheap as 668 yen at its lowest.
90AnonymousSep 28, 2026 23:37
They're running a ton of TV commercials too —
this time they're really putting serious effort into promotion.
You can feel the publisher's seriousness, but who knows how it'll turn out.
92AnonymousSep 28, 2026 23:38
Re: #90
No matter how much they pour into advertising, sales on PS5 still look shaky.
93AnonymousSep 28, 2026 23:42
Re: #92
The industry's already shifted to digital, that's just how it is now.
The publisher understands that too, which is exactly why they can afford to pour money into commercials.
If it really wasn't going to sell, they'd be cutting the ad budget too.
95AnonymousSep 28, 2026 23:45
Re: #93
Have you not noticed the PS5 console itself — despite airing tons of desperate commercials over and over, its sales never budge!?

Background and Key Points of the Discussion

The previous title, “Ace Combat 7,” put up a respectable first-week showing for its time on PS4 with 202,000 units, but it was later discounted repeatedly — down to as low as 668 yen — eventually building up to 7.5 million units in cumulative sales. In the thread, this history of “padding the numbers through discounting” was treated as shared background knowledge, setting a high bar for what’s expected of 8. Where opinions diverged was in how to read the sluggish Amazon ranking. Given that the game sits at No. 4 on the PlayStation Store and No. 1 on Steam, some read this as simply “sales having shifted from packaged copies to downloads and Steam,” while others remained skeptical that “even so, the numbers are just too weak.” Some also pointed out that 7’s time-limited missions were poorly received, and that as a reaction many fans are taking a wait-and-see approach with 8. It’s also worth noting that 8 has a paid three-day early access period before release, and the thread never made clear exactly what will be counted as part of its “first week” sales.

※This article is compiled and summarized from the 5ch (Hardware/Industry (Geha)) thread “If Ace Combat 8 flops this week….”

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