Sendai Bank’s Baby Bonus Ties Cash to Birth Weight — Critics Say ‘Underweight Babies Cost More, Not Less’

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The story

Starting October 1, Sendai Bank—a subsidiary of Jimoto Holdings—will begin depositing a celebratory gift equal to a baby’s birth weight in grams (converted 1-for-1 into yen) into any newly opened savings account held in the child’s name. The move sponsors “Sukusuku Box,” a childcare support program in Miyagi Prefecture; eligible children must be six or younger, and opening the account requires a minimum deposit of 30,000 yen, among other conditions. Birth weight is verified using the mother-and-child health handbook. On 5channel, some argued the amount should just be a flat sum for everyone, others worried about the impact on children born underweight, and still others questioned the legality of savings accounts and deposits held in a child’s name.

On the 25th, Sendai Bank, a subsidiary of Jimoto Holdings, announced it would sponsor the “Sukusuku Box” childcare support project running in Miyagi Prefecture. Starting October 1, the bank will deposit a celebratory gift equal to the child’s birth weight in grams (as yen) into any newly opened account in the child’s name, provided certain conditions are met.

For a baby born weighing 3,250 grams, for example, 3,250 yen would go into the new account. Eligible children are those age six or under who have received a “Sukusuku Box” containing sponsor-company products; conditions include opening a new account and depositing at least 30,000 yen at the same time. Birth weight is confirmed via the mother-and-child health handbook.

According to a Sendai Bank representative, the celebratory-gift idea actually came from bank employees as part of the sponsorship effort. The bank also hopes that opening accounts for children early will lead them to keep it as their main bank well into adulthood. The “Sukusuku Box” project is organized by the Kahoku Shimpo newspaper and the Miyagi Consumers’ Co-operative Society.

Source: nikkei.com / Original article here

What people said

5AnonymousSep 27, 2026 10:44
Just make it a flat amount for everyone.
13AnonymousSep 27, 2026 10:46
Re: #5


Just live a healthy lifestyle, do proper pregnancy prep ("sankatsu," fertility/pregnancy prep — like "konkatsu" but for having a baby), and have a healthy kid.
16AnonymousSep 27, 2026 10:47
Re: #5
Preemies get 1,000 yen.
This might turn into a real controversy.
And they call doing this nonsense a day's work? Honestly, being a NEET (jobless and not even trying) would be better.
104AnonymousSep 27, 2026 11:25
Re: #5
Flat rate would be fine too, but it lacks buzz — if it doesn't make the news, the PR effect is weak.
7AnonymousSep 27, 2026 10:44
Is a nominee account (a deposit legally in someone else's name) even allowed here?
97AnonymousSep 27, 2026 11:21
Re: #7
It's totally normal for a parent with custody to open and manage an account in their child's name.
Even after the child becomes an adult, it's fine as long as gift tax, inheritance tax, etc. are properly filed.
14AnonymousSep 27, 2026 10:46
My kid was born weighing 50,000 grams.
204AnonymousSep 27, 2026 12:08
Re: #14
My kid was born weighing 100 million grams.
My womb still remembers it.
15AnonymousSep 27, 2026 10:47
Makes no sense.

It's the underweight babies who actually cost more money.
156AnonymousSep 27, 2026 11:47
Re: #15
When you're already down about not having a healthy birth, being told 'your baby's light, so here's this little bit' just piles another reason to feel bad on top.
Even I, with no kids, can picture that instantly.
17AnonymousSep 27, 2026 10:47
This is gonna blow up into a backlash.
70AnonymousSep 27, 2026 11:07
This is discrimination against preemies — a no-go.
Sounds like a matter for the Ministry of Justice, not the Financial Services Agency.
91AnonymousSep 27, 2026 11:17
Re: #17
Re: #70

How is this discrimination against premature babies? It's fair, isn't it.



It's a flat 1-yen-per-gram system —

are you saying preemies get docked down to 0.5 yen per gram or something?



.
28AnonymousSep 27, 2026 10:51
It's born!
57 meters tall,
550 tons.
45AnonymousSep 27, 2026 10:56
Re: #28

Eternal Konashi (a recurring 5ch ASCII-art meme character) says:
( °∀°) So that's 550,000 yen then

( °∀°)つ [hands over green tea]
(/◎\) *glug*
38AnonymousSep 27, 2026 10:54
It's already a huge hassle just withdrawing money from a family member's time deposit,
yet apparently you can open an account for a baby
who can't even communicate.
49AnonymousSep 27, 2026 10:57
Re: #38
Ever heard of a legal guardian?
39AnonymousSep 27, 2026 10:55
Bet people will keep the passbook as a keepsake even after it's full.
57AnonymousSep 27, 2026 11:01
Re: #39
And the real goal is to get them to come back and borrow money from the bank once they're adults buying a house or starting a business.
47AnonymousSep 27, 2026 10:56
Just when it looked like gender discrimination was finally fading, Japan turns right around and pivots to age discrimination and discrimination by family structure. Terrifying.
61AnonymousSep 27, 2026 11:02
Re: #47

Eternal Konashi & Gaisha (recurring 5ch ASCII-art meme characters) say:
( °∀°) Singles are just fated to be discriminated against. And now some guys are even saying old people should mass-suicide.

( °∀°)つ [hands over green tea]
(/◎\) *glug*
51AnonymousSep 27, 2026 10:59
If there are rich people using this for advance inheritance gifting, that'd be great for the bank.
55AnonymousSep 27, 2026 11:00
Re: #15
If it costs money, you can't just sock it all away in useless savings — so it actually makes sense.
It's not charity, it's just business.
58AnonymousSep 27, 2026 11:01
Re: #55
Just watch —

they'll be forced to apologize within a week.
94AnonymousSep 27, 2026 11:19
Born at 10 billion tons.
No record of it, but my stomach remembers.
95AnonymousSep 27, 2026 11:20
Re: #94
Come on, at least twist it into 'kobukuro' (womb — also a pun on the band Kobukuro) like the original joke.
163AnonymousSep 27, 2026 11:48
Re: #94
Should've been 'ofukuro' (slang for 'mom') there, not 'stomach.'
107AnonymousSep 27, 2026 11:26
I weighed 100 million kilograms at birth — are they actually going to pay up?
112AnonymousSep 27, 2026 11:30
Re: #107
If your mother-and-child handbook says so and it's got the city's official birth-certificate stamp on it, guess that works.
121AnonymousSep 27, 2026 11:37
Re: #107

Eternal Konashi says:
( °∀°) Even if your mental age is under 6, if your actual age is 7 or older, no dice. Did you even get your Sukusuku Box?

( °∀°)つ [hands over a Koume-chan plum candy]
( °~°) *crunch crunch*
130AnonymousSep 27, 2026 11:39
Re: #127
What about the birth certificate the doctor issues?
Altering that afterward is a crime.
134AnonymousSep 27, 2026 11:39
Re: #130
Lost it.
135AnonymousSep 27, 2026 11:40
Re: #134
Guess you'll need the hospital to reissue it.

At birth you have to submit the birth certificate together with the birth notification.
Are you saying you never even filed the birth notification?
144AnonymousSep 27, 2026 11:43
Re: #135
Depends how much proof the bank demands when opening the account.
Everyone always has their mother-and-child handbook on hand, but if they required the actual birth notification for a gimmicky account like this, nobody would bother opening one.
153AnonymousSep 27, 2026 11:46
Re: #148Re: #135

It's right there in the source — you don't need to submit the birth notification.

> Birth weight is confirmed via the mother-and-child health handbook.

Background and key points of this story

This isn’t a standalone birthrate-boosting measure from Sendai Bank on its own — it’s a sponsorship of the “Sukusuku Box” project run by the Kahoku Shimpo newspaper and the Miyagi Consumers’ Co-operative Society, and it’s limited to children age six or under living in Miyagi Prefecture. Because the gift amount is tied directly to birth weight in grams, thread commenters pointed out that it fails to account for babies born underweight. But per the article, Sendai Bank’s own stated motive is a business one — getting families to open accounts early so the bank becomes their long-term main bank — not a uniform government benefit program. Separately, opening accounts and receiving gifts in a child’s name is permitted as long as the parent, acting as legal guardian, stays within gift-tax and inheritance-tax filing obligations, so concerns that these are illegal ‘nominee accounts’ appear to stem from a misunderstanding of how the system actually works.

※This article is compiled from excerpts and summaries of the 5channel (Breaking News Plus) thread “Sendai Bank to deposit amount equal to birth weight when opening accounts in children’s names, sponsoring childcare support.”

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