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The story
VTuber “Nayo Nana” (5,500 subscribers) revealed on September 19 that her viewer demographics have shifted dramatically in the two months since she disclosed she’s 40 years old. The share of viewers aged 24 and under reportedly fell to less than a tenth of what it was, dropping from 14.4% to 1.3%. She debuted in 2023, moved her activities to Twitch in 2025, and had only just returned this past July after a long hiatus. Reaction on 5channel’s Entertainment/Sports News+ board was split: some said “caring about the performer’s real age is no different from voice actors,” while others questioned the disclosure itself, arguing “revealing what’s behind the character shatters the illusion.”
September 20, 2026
VTuber “Nayo Nana” (5,500 subscribers) revealed on September 19 that her viewer age demographics changed dramatically in the two months since she disclosed she was 40, drawing a wave of reactions. The share of viewers 24 and under reportedly fell from 14.4% to 1.3%.
Nayo Nana is a VTuber who goes by “Daughter of Enma [King of Hell]” and debuted in 2023. In 2025 she moved her streaming activities to Twitch, then stepped away from streaming for roughly half a year before returning with a comeback stream on her birthday, July 7, 2026.
Source: yutura.net / Original article here
What people said
Different fans probably want different things from VTubers anyway, and the scale's different too, so who knows… She's got that comedian-type appeal too
Even then, under-24s probably wouldn't bite that hard anyway
Most VTubers are around 40 anyway
If she's making money, who cares?
Whether she can tell people about it or not is just up to how she personally feels.
With VTubers you can't even tell if it's a guy or a girl,
they can fake their age, might be seriously overweight,
and they can probably change their voice too, so who really knows.
There are plenty of things in this world better left as illusions
Aju-nee (a VTuber) is already elderly at this point
Actually, 'elderly' (shoro) originally just meant 40 anyway…
Guess it's easy to get an article written about you these days
Nobody wants to chat with their mom
Same thing here.
Dreams should stay dreams.
Are fans actually interested in the person behind it?
Even with anime, the voice actors themselves get popular. Same thing here.
It's like an anime voice actor announcing their real age in the middle of the show.
If you've been an otaku through the 2020s,
you'd know caring about a voice actor's age is just uncool.
If anything, her subscriber count seems to have gone up.
The fanbase just shifted, that's all.
Isn't it about who she is as a person?!
Then just stream bare-faced as yourself.
You're elderly starting at 40.
And they're out there ragging on her as an 'old lady,' safe behind their screens
Background and Points of Debate
There’s no industry-wide rule on how closely a VTuber’s on-screen character must match the “person inside” — whether to disclose that information is left entirely up to individual streamers. Nayo Nana debuted in 2023, moved her activities to Twitch in 2025, and had been on a long hiatus before disclosing her age around the time of her comeback stream this past July. On the thread, opinions split between those who felt “caring about the performer’s age is no different from voice actors” and those who felt “there was no need for her to shatter the character’s illusion herself” — the divide essentially comes down to differing ideas about what viewers actually want from a VTuber. Note that the viewer age-demographic figures in this article were disclosed by the streamer herself, and details of the methodology or measurement period have not been made public.
*This article is compiled as an excerpt/summary from the 5ch (Entertainment/Sports News+) thread “VTuber who revealed she’s 40 loses young viewers within two months — under-24s drop to a tenth.”
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