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The story
On September 2, TVQ Kyushu Broadcasting posted an apology on its official website after airing a caption during the previous day’s broadcast of the Nippon-Ham vs. SoftBank game that lacked consideration for the opposing team. On 5ch, word spread that the caption in question read “Nippon-Ham, our good customer” — a jab implying SoftBank has an easy time beating them — and since the actual head-to-head record stood at 15 wins to 5 losses in SoftBank’s favor, opinions split between those saying “it’s just stating a fact” and those saying “even if it’s true, there are things you shouldn’t say in an official broadcast caption.”
Pro Baseball Broadcast Caption “Lacked Consideration” for Opposing Team — TVQ Kyushu Broadcasting Apologizes: “We sincerely apologize for any discomfort caused”
On the 2nd, TVQ Kyushu Broadcasting apologized after airing, on the 1st, a caption during its broadcast of the professional baseball game “TeleQ Super! Stadium: Nippon-Ham vs. SoftBank” that lacked consideration for the opposing team.
An apology statement was posted on the top page of the official website.
Source: news.yahoo.co.jp / Read the original article here
What people said
like those fight songs that are basically borderline slander against the other side
I think it said "Nippon-Ham, our good customer"
It caused a bit of a stir on social media lol
This isn't about "consideration," it's just plain stupid
but a lack of consideration toward your own guys gets a pass
like with Shiino, for instance
Ah
well, I guess apologizing does make sense then
well, anything that puts down the other team is a no-go
Do you live on some remote island or something?
Back in the day, on what was supposed to be a neutral SoftBank-home radio broadcast, a commentator said Koyano looked like "a rotten mikan (orange)" and it blew up into a huge controversy.
They ended up apologizing on-air later.
Pro baseball is entertainment.
It's not like anyone's trying to start an actual war.
Exactly.
Even if it's true, there are things you should and shouldn't say.
Is that really so hard to understand?
Yeah, that one's definitely crossing the line lol
but calling them a "good customer" on a local broadcast
is honestly fine
If they'd said "Fighters" instead it would've been less bad
putting the Nippon-Ham company name front and center is what gets you in trouble
The "correct" phrasing would be "We are always deeply grateful for Nippon-Ham's continued patronage" lol
Though honestly, Orix was just really good at that placard-gag routine of theirs.
it's just a fact
Yes there is.
That's just the times we live in now.
Remember that singer who vanished after saying a woman's "amniotic fluid rots" at 35?
stirring up a pro-wrestling-style rivalry would honestly get people more interested
they should lean into it
The problem is the fans hate each other way more than "just a joke" level.
It's like the Giants vs. Tigers rivalry in the Central League.
it really is embarrassing for a broadcaster to say that
at this rate they'll probably start policing words like "hated rival" too before long
"Drop dead" has already been officially designated an insulting term.
"Kutabare Nostradamus" (drop dead, Nostradamus — a classic parody film title) can't even air on terrestrial TV anymore.
maybe because there are plenty of Tigers fans in Kanto and Giants fans in Kansai, broadcasters are careful
they call it "the traditional rivalry match" and don't take sides
Both fan bases keep watch on each other, so if there's any weird provocation, one side or the other
will come down on the TV station in force.
Have we really reached an era where even this gets complaints?
Like in other sports, in Japan-vs-foreign-country matches — even though cheering for Japan is a given — they don't go around mocking the opponent.
Probably a complaint came in from Nippon-Ham itself — they're a sponsor tied to the TV Tokyo network group connected to the parent company, right?
It's one thing for a commentator to say it out loud, but putting it in a caption is bad.
If it were Tigers fans, forget "consideration" — they'd storm in purely because it pissed them off.
Background and Key Points of This Topic
The phrase “good customer” drew criticism because, as the Nippon-Ham vs. SoftBank head-to-head record shows, it implies SoftBank has the upper hand over an easy opponent — and what made it worse wasn’t just an offhand commentary remark but the fact that it appeared as a fixed on-screen “caption.” On the thread, those defending it with “if it’s true, there’s no problem” clashed with those countering “even if it’s true, there are things you should and shouldn’t say,” with some pointing out that spoken commentary and an official on-screen caption deserve different standards. Commenters also brought up past cases where a commentator’s remarks about an opposing team sparked backlash and led to an apology, suggesting that references to opposing teams have repeatedly been a recurring problem for broadcasters. Worth noting too: TVQ Kyushu Broadcasting is SoftBank’s local home-market station, and this was framed as a Kyushu-local broadcast.
*This article is compiled as an excerpt and summary from the 5ch (Geinou/Sports News+) thread “[TV] Pro Baseball Broadcast Caption “Lacked Consideration” for Opposing Team — TVQ Kyushu Broadcasting Apologizes: “We sincerely apologize for any discomfort caused”.”


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