Kura Sushi’s Chiikawa Figures Flood Mercari Amid Staff Theft Allegations

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The story

In a collaboration campaign between Kura Sushi and Chiikawa, multiple people have complained on social media that they didn’t get a single figure even after spending over ¥10,000 on food — and now complete five-piece sets of the supposedly rare figures have turned up for sale on Mercari, fueling suspicion that store staff have been pulling them out themselves. On 5channel threads, some pointed to the capsule design itself as the real problem, since a hole in the capsule lets you tell what’s inside from the outside, while others speculated that only someone at the store-manager level — not part-time staff — could realistically pull this off. Many were also stunned that one Mercari seller explained their reason for listing the items as “a relative works at Kura Sushi.”

9/3 (Thu) 11:55

Regarding the ongoing collaboration campaign between Kura Sushi and “Chiikawa,” multiple people on social media have said, “I didn’t get a single figure even after spending over ¥10,000.”

Complete five-piece sets of these “rare” figures have also, for some reason, shown up for resale on flea-market apps, sparking a backlash on social media.

Source: news.yahoo.co.jp / Read the original article here

What people said

2AnonymousSep 3, 2026 15:34
People suspect the same thing happens with Garigari-kun's "winning stick" promotion (a popsicle brand where a lucky stick gets you a free one)
17AnonymousSep 3, 2026 15:37
Re: #2
I haven't won one of those in like 5 years
Seriously?
4AnonymousSep 3, 2026 15:34
Kind of like a convenience-store scratch lottery?
Or like a Pokémon card pack?
6AnonymousSep 3, 2026 15:34
This reminds me of that Sagawa Express delivery driver who stole a souvenir jacket
7AnonymousSep 3, 2026 15:35
Might as well skip eating there and just buy it off Mercari
8AnonymousSep 3, 2026 15:35
Isn't this pointless if we don't also go after Mercari for their part in it?
25AnonymousSep 3, 2026 15:40
Seriously, cut it out with these garbage campaigns
Just sell them normally
Trash company
50AnonymousSep 3, 2026 15:51
Re: #25
Even if they sold them normally, people would just buy them all up anyway
80AnonymousSep 3, 2026 15:58
Re: #25
Banning it wouldn't bother anyone, would it?
26AnonymousSep 3, 2026 15:40
Guess they just need to ban Chiikawa outright at this point
Ban the merch production entirely
27AnonymousSep 3, 2026 15:41
This is exactly like those rigged prize-pull games at festival stalls
32AnonymousSep 3, 2026 15:43
This kind of product is basically a black box lol

You're an idiot for buying something when there's no way to prove what's actually inside
52AnonymousSep 3, 2026 15:52
Re: #32
Apparently there's a hole in the capsule that lets you identify which bag has the figure in it
So any staff member doing the restocking could supposedly pull them out
33AnonymousSep 3, 2026 15:44
They should switch to an application-based drawing instead of handing these out directly — there's no way part-timers aren't doing this
47AnonymousSep 3, 2026 15:50
Re: #33
Yeah, agreed
Mailing them out would be the best solution
41AnonymousSep 3, 2026 15:48
Apparently starting the day after tomorrow there's a teacup promo — one random cup for ¥3,000, or the full 4-piece set for ¥12,000
Maybe that's what set this whole thing off
59AnonymousSep 3, 2026 15:53
Re: #41
The "spend ¥3,000, get a clear file folder" promo isn't new — they've run the same thing before with Demon Slayer and Detective Conan collabs
49AnonymousSep 3, 2026 15:51
People assume it's the part-timers doing this, but it could just as easily be the owner or store manager
A manager could get away with way more shady stuff behind the scenes than a part-timer ever could
62AnonymousSep 3, 2026 15:53
Re: #49
That's true of pretty much everything
Even with civil servants or police, the people at the bottom are closely watched and have no real power
It's usually the higher-ups with actual authority who end up causing the trouble
63AnonymousSep 3, 2026 15:54
Re: #49
If anything, only someone at the manager level could pull this off.

With convenience-store lottery tickets, staff can just buy them outright with their own money.
Kura Sushi's system doesn't work that way.
54AnonymousSep 3, 2026 15:52
Re: #46
Nah, it's the rice that's bad
Nigiriya Tokumai
Toto-maru
Uochu
Sushiro
Hamazushi
Kappa Sushi
Kura Sushi
something like that, rice-wise
60AnonymousSep 3, 2026 15:53
Re: #54
Never even heard of the first one on that list
55AnonymousSep 3, 2026 15:52
If it's a franchise, the whole contracted company could be complicit
Franchises sometimes have to resort to stuff like that just to turn a profit
That's also why convenience-store franchise owners get their collateral seized and get replaced
67AnonymousSep 3, 2026 15:54
Re: #55
Kura Sushi only operates company-owned stores, no franchises
66AnonymousSep 3, 2026 15:54
Even the kappa mascot forced to work underground must be crying about this (´・ω・`)
76AnonymousSep 3, 2026 15:56
Re: #66
Guess he got fired from Kappa Sushi and now works at Kura Sushi lol
74AnonymousSep 3, 2026 15:56
The guy offloading a ton of these on Mercari
straight-up, honestly answered "a relative works at Kura Sushi" — I'm dying
you'd have to be pretty dumb to pull something like this in the first place
78AnonymousSep 3, 2026 15:57
Re: #74
Seriously?
I bet he still doesn't get what he did wrong
82AnonymousSep 3, 2026 15:58
Re: #74
If he'd just said "I ate a ton of it," fine, but there's zero upside to lying and saying "my relative works there" instead — wonder what he's gonna do now lol
83AnonymousSep 3, 2026 15:58
Re: #74
Can't believe someone's that dumb lol
Could've just said his family of 10 went twice a day
75AnonymousSep 3, 2026 15:56
Is this the same thing they were handing out at the movie theater when I went to see the Chiikawa film with zero background knowledge?
Had no idea collecting those could actually be worth money
79AnonymousSep 3, 2026 15:58
Re: #75
He probably had no choice but to say something, since otherwise it'd look like straight-up fraud.

There's no other explanation for how he'd have that many complete sets to sell.

Background and Key Points of This Controversy

This controversy exposes a structural weakness in probability-based “lottery-style” promotions. If the capsules holding the figures have a hole that lets you identify the bag inside from the outside, then anyone on the store side handling restocking would be able to pull them out. As pointed out in the thread, Kura Sushi runs every store as a directly-operated location rather than through franchises, so unlike convenience-store lottery-ticket theft cases, if such removal really did happen, it could raise questions about the head office’s own management oversight. That said, the Mercari seller’s stated reason — “a relative works at Kura Sushi” — is simply the seller’s own claim, and as of this writing it hasn’t been confirmed whether store staff were actually involved. Kura Sushi has not yet issued any official investigation results or statement, so it’s worth noting this remains in the realm of allegation for now.

*This article is excerpted and summarized from the 5channel (Entertainment/Sports News+) thread “Spent ¥10,000 and Still No Chiikawa Figures — Five-Piece Sets Flooding Mercari, Kura Sushi Staff Suspected of Pulling Them Out.”

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