IGN: ‘PS5-Gen Revenue Per User Up 59%’ — 5ch: ‘Isn’t That Just the Price Hikes?’

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The story

An IGN analysis reporting that PlayStation’s revenue per user rose 59% in the PS5 generation compared to the previous one sparked discussion on 5ch’s hardware/industry board (Gehazoku). Many posters speculated the increase was driven by price hikes to PS Plus and the console itself, with some analysis suggesting the growth came not from full-game sales but from DLC and add-on purchases. Others pointed out that the overall user base hasn’t grown, suggesting casual players may have left while only the core, heavy-spending fanbase remained. Opinions split over what the revenue growth actually represents and whether it validates Sony’s live-service strategy.

What people said

4AnonymousSep 3, 2026 09:17
Isn't it just because they raised PS Plus prices?
7AnonymousSep 3, 2026 09:19
The PS Plus price hike alone probably accounts for a big chunk of that.
8AnonymousSep 3, 2026 09:19
The faithful haven't grown in numbers, just the size of their offerings (comparing fan spending to temple donations).
9AnonymousSep 3, 2026 09:20
So it's really 'PlayStation… of Diminishing Returns'?! (a pun on how プレイステーション/PlayStation sounds like 先細りステーション, "dwindling station")
10AnonymousSep 3, 2026 09:21
If you ran the same math on the Switch 2 generation, it'd probably top 200%.
13AnonymousSep 3, 2026 09:25
Well, when you've got that many Chinese gacha games to play in Japan, sure.
14AnonymousSep 3, 2026 09:27
Active users keep climbing too, you know.
15AnonymousSep 3, 2026 09:27
The hardware price hike and the PSN price hike both seem to be hitting hard.
19AnonymousSep 3, 2026 09:28
Was Tokon's flop also because of Chinese gacha games?!
20AnonymousSep 3, 2026 09:30
Just tell us the overall increase already.
22AnonymousSep 3, 2026 09:31
The whales are just brain-dead at this point.
Wonder if they'll still lose it when the game—or the console itself—finally gets shut down for good.
33AnonymousSep 3, 2026 09:43
Re: #22
Nah, only the truly unhinged ones blame it on 'not enough spending or evangelizing.'
23AnonymousSep 3, 2026 09:32
Gacha games are the same—propped up by the elite 5% of whale spenders.
Same goes for the 'giant smartphone' lol (a dismissive nickname for PS5 as just an oversized phone)
24AnonymousSep 3, 2026 09:33
Before Totoki (Sony's CFO) took the reins, profits nearly evaporated completely.
And now everyone's conveniently forgotten how they used to insist the lack of profit was because they were 'giving it all back to users.'
25AnonymousSep 3, 2026 09:33
Is this a case of the 'denden phenomenon'? (5ch slang for when a confident boast turns out to be hollow)
26AnonymousSep 3, 2026 09:35
Re: #25
No, the user count is at least holding steady.
Probably thanks to an influx of players fleeing the badly declining Xbox.
29AnonymousSep 3, 2026 09:41
So it's not that games are selling more, just that people are spending more on microtransactions?
30AnonymousSep 3, 2026 09:42
That's proven by the graph Sony puts out every year too.
Except the shortfall in full-game sales is being covered by growth in add-on revenue.

https://business.4gamer.net/article/2106/21062501/TN/002.jpg
https://business.4gamer.net/article/2207/22072801/SS/003.jpg
https://www.phileweb.com/news/photo/hobby/64/6425/sony004.jpg
https://www.videogameschronicle.com/files/2024/05/Screenshot-2024-05-30-001040.png
https://news.mynavi.jp/article/newsinsight-374/images/005.jpg
35AnonymousSep 3, 2026 09:44
Re: #30
It's not that full games aren't selling—it's that add-on and DLC sales are exploding.
These days the trend is having one main game you play for years and only occasionally dipping into other titles, so that's just how spending works now.
31AnonymousSep 3, 2026 09:42
That's why even Falcom looks down on them.

Third-party dev: 'PlayStation barely brings in new users' ← despair
https://krsw.5ch.io/test/read.cgi/ghard/1788385861/
32AnonymousSep 3, 2026 09:43
There's a good chance casual users just left,
and only the moderately hardcore ones stuck around.
41AnonymousSep 3, 2026 09:49
And this is exactly what led Sony to misread the situation and cook up the dumb idea of a 12-title live-service lineup.
54AnonymousSep 3, 2026 09:55
Re: #41
The live-service strategy itself isn't wrong, though.
It's just that live-service games only have a 1% success rate, so you need luck.
42AnonymousSep 3, 2026 09:49
Re: #1
Isn't this just gacha addicts getting their wallets drained?😭
45AnonymousSep 3, 2026 09:50
Re: #42
Capcom:
'Our main business partners are just Steam and Sony.'
43AnonymousSep 3, 2026 09:50
The reason Japan Studio got cut and only Team Asobi survived from it
is that even Ape Escape never sold in the West—it was simply a studio bleeding money.
And despite being only AA titles, development somehow still dragged on forever.
52AnonymousSep 3, 2026 09:53
Re: #43
The guy behind Ape Escape's Gonjiro ended up sticking with Team Asobi.
56AnonymousSep 3, 2026 09:57
Re: #54
Even a studio with a stellar track record in single-player gets pushed into making a live-service game → project canceled.

And this is supposedly the 'correct' strategy?
61AnonymousSep 3, 2026 10:03
Re: #56
They did produce Helldivers 2, so that's a success.
It'll keep printing profit forever, just like Call of Duty.
67AnonymousSep 3, 2026 10:07
Re: #61
So because Helldivers 2 sold well, the ¥120 billion write-down on Marathon is totally fine?
76AnonymousSep 3, 2026 10:17
Re: #61
Helldivers' Arrowhead has already stated their next game will be made without Sony.
62AnonymousSep 3, 2026 10:03
So of course Capcom, who's bad at live-service games, ends up rebelling against it.
Makes sense.
64AnonymousSep 3, 2026 10:05
Re: #62
No third party actually defies the platform holder.
They'd just get banned and go out of business.
73AnonymousSep 3, 2026 10:15
Why PlayStation alone gets called a 'giant smartphone'
• Game convergence: Major PS titles like Genshin Impact and Apex now run in high quality on smartphones too, eroding PS's sense of exclusivity.
• Low versatility: PCs and smartphones are all-purpose devices, but PS is purely a game (consumption) machine. Its many restrictions closely resemble the walled garden of a smartphone.
• Monetization and fees: The PS Store's structure and 30% platform cut (equivalent to the 'Apple tax') push players into the same kind of impulse spending as on mobile.
• No mods, purchases mandatory: On PC you can dodge microtransactions with mods (free cosmetic changes, etc.), but PS's closed system makes official paid purchases mandatory.
• PC's shield: PCs retain an identity as a several-hundred-thousand-yen 'professional tool for work and creativity'—a production machine, not just a consumption one.
*Because 'only good for games,' 'can't escape spending money,' and 'closed system' are exactly the same traits as a smartphone.
82AnonymousSep 3, 2026 10:23
Re: #73
Apex's mobile version was poorly received and got shut down after about a year, though.
88AnonymousSep 3, 2026 10:31
If live-service games really printed profit forever, they wouldn't have needed to end Destiny 2, lol.
91AnonymousSep 3, 2026 10:33
Re: #88
Hearing that Destiny 2's team got forcibly shifted over to work on Marathon made me feel bad for them.
At the time, Destiny 2 actually had higher concurrent player counts than Marathon did.
They should've just made Destiny 3 instead.
Why remake some old game like Marathon anyway.
93AnonymousSep 3, 2026 10:38
Both PS Plus and the console got price hikes.
The shrinking user base is probably skewing that ratio too.
Simply put, it's bat news.
94AnonymousSep 3, 2026 10:39
Re: #93
It's not 'bat' news lol, it's 'bad' news lol

Background and Key Points of Discussion

It’s worth noting that “revenue per user” doesn’t necessarily mean the number of players has grown. PS Plus subscription fees and console prices have both been raised in recent years, so the price increases themselves may be pushing the figure up. Sony’s own earnings materials, cited in the thread, also show full-price software sales holding flat while DLC and add-on revenue keeps climbing—suggesting spending habits have shifted from “buying new titles one after another” to “continuing to pay into games you’re already invested in.” Where opinion split in the thread was over whether to read this revenue growth as “business going smoothly” or as “a sign that no new players are coming in and the business now depends on existing heavy spenders”—a question that ties directly into how to judge Sony’s plan to roll out a large slate of live-service titles.

*This article is excerpted and summarized from the 5ch (Hardware/Industry [Geha]) thread “IGN: ‘PlayStation’s Revenue Per User Has Risen 59% Since the PS5 Generation Began’.”

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