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The story
On 5ch’s Hardware/Industry (Geha) board, a thread noting that Switch 2’s weekly sales have fallen to roughly half of the original Switch’s peak sparked a heated, occasionally testy discussion.
The talk spiraled into comparisons of PS5’s worldwide cumulative sales and Nintendo vs. Sony earnings, with opinions clashing — “it’s hopeless unless they cut the price,” “does Nintendo even plan to do anything about this?”
What people said
202 Anonymous (Desperate) 2026/08/27 (Thu) 22:19:18.38 ID:70fRnfCI0
The original Switch's weekly sales record:
apparently it never dropped below 40,000+ units even during its 2nd-year summer break (July-Aug).
The original Switch's weekly sales record:
apparently it never dropped below 40,000+ units even during its 2nd-year summer break (July-Aug).
Re: #1
Forget July-August — it's below every single week's sales.
Forget July-August — it's below every single week's sales.
Re: #15
Oof 🤦
Oof 🤦
PS5's at 100 million worldwide, after all.
Meanwhile Switch 2 is completely dead in Europe.
Japan's starting to look shaky too.
Meanwhile Switch 2 is completely dead in Europe.
Japan's starting to look shaky too.
Re: #17
The real PS5 number is 40 million.
The real PS5 number is 40 million.
Re: #17
So what was PS5's worldwide cumulative total at that same roughly 1-year-2-month mark?
Don't tell me it's below the now-slumping Switch 2…
Launched Nov. 2020, and as of March 2021 it was at about 7.8 million worldwide… that's barely selling at all lol
So what was PS5's worldwide cumulative total at that same roughly 1-year-2-month mark?
Don't tell me it's below the now-slumping Switch 2…
Launched Nov. 2020, and as of March 2021 it was at about 7.8 million worldwide… that's barely selling at all lol
Nobody needs consoles anymore, just pull out of the business already.
Nintendo and Sony should both go all-in on PC and mobile.
Nintendo and Sony should both go all-in on PC and mobile.
Re: #27
Not gonna happen 🤦
Not gonna happen 🤦
For some reason everyone's assuming Nintendo won't do anything about this at all.
Do people really think they'll just sit there twiddling their thumbs going "ugh, it's not selling" forever lol
Do people really think they'll just sit there twiddling their thumbs going "ugh, it's not selling" forever lol
Re: #37
Wasn't "Raiders" supposed to be their countermeasure?
It just barely moved any hardware, that's all…
Wasn't "Raiders" supposed to be their countermeasure?
It just barely moved any hardware, that's all…
Re: #38
Nice.
That's peak echo-chamber energy right there.
Nice.
That's peak echo-chamber energy right there.
Re: #40
Put more bluntly, nothing will work unless they revise the price.
That's the "Ambassador effect" for you (a nod to the 3DS's early price-cut compensation program).
Put more bluntly, nothing will work unless they revise the price.
That's the "Ambassador effect" for you (a nod to the 3DS's early price-cut compensation program).
Re: #43
Price isn't really the issue though?
PS5, which is cheaper than Switch 2, isn't selling either.
Price isn't really the issue though?
PS5, which is cheaper than Switch 2, isn't selling either.
Re: #45
Already sold.
100 million worldwide.
Already sold.
100 million worldwide.
Sony's saying PS5 has already hit its adoption ceiling, so from here on they'll only set "rational" pricing.
Re: #47
Gave up.
Per Re: #49.
Gave up.
Per Re: #49.
Re: #49
Software's not selling though, is it?
Software's not selling though, is it?
Re: #50
Ah, that's a shame.
Ah, that's a shame.
Re: #52
Can't refute that, huh!!
Can't refute that, huh!!
Re: #54
Why would "I gave up" need a rebuttal lol
Why would "I gave up" need a rebuttal lol
Re: #55
Huh? Wasn't your whole point "Nintendo's obviously going to break out of this slump!"?
Huh? Wasn't your whole point "Nintendo's obviously going to break out of this slump!"?
So basically, the one who's cornered right now is Nintendo!!
Re: #53
Isn't it distribution that's cornered? They've been screwing up nonstop ever since the bomb threat.
Isn't it distribution that's cornered? They've been screwing up nonstop ever since the bomb threat.
Re: #51
Sony's given up on selling software and switched to a slash-and-burn model — making money off online fees and PS Plus instead.
It's profitable now, but there's no future in it.
Sony's given up on selling software and switched to a slash-and-burn model — making money off online fees and PS Plus instead.
It's profitable now, but there's no future in it.
Re: #59
Meanwhile Nintendo can't even pull off the slash-and-burn model, because the hardware isn't selling lol
Meanwhile Nintendo can't even pull off the slash-and-burn model, because the hardware isn't selling lol
Re: #60
So the premise here is that Nintendo will never make any more software and will never touch pricing except to raise it, right?
And you replied "yep, that's right" to that — so isn't this conversation already over?
So the premise here is that Nintendo will never make any more software and will never touch pricing except to raise it, right?
And you replied "yep, that's right" to that — so isn't this conversation already over?
Re: #63
Even counting Nintendo's low-overhead, high-margin income like movies, USJ, and Pokémon Centers, they're still losing to Sony's gaming division alone lol
Even counting Nintendo's low-overhead, high-margin income like movies, USJ, and Pokémon Centers, they're still losing to Sony's gaming division alone lol
Re: #68
So why does that mean giving up on Japan lol
Use those profits to make Japanese users happy instead lol
So why does that mean giving up on Japan lol
Use those profits to make Japanese users happy instead lol
Re: #69
They're using that money to make stuff like Concord lolol
Or so I hear lolol
They're using that money to make stuff like Concord lolol
Or so I hear lolol
Re: #76
I'd get it on some other country's board, but seeing people cheerlead Sony's earnings on a Japanese forum just looks ridiculous.
I'd get it on some other country's board, but seeing people cheerlead Sony's earnings on a Japanese forum just looks ridiculous.
Re: #90
That's correct.
This is happening because you're running away from the argument.
That's correct.
This is happening because you're running away from the argument.
Re: #92
Isn't that for everyone else to judge, not you?
Isn't that for everyone else to judge, not you?
Re: #95
Re: #97
Just booted up my PC, so I'll take as many rebuttals as you've got.
Re: #97
Just booted up my PC, so I'll take as many rebuttals as you've got.
Re: #98
The conclusion's already been reached lol
I didn't reply because I wanted to argue.
I haven't even denied anything, to begin with.
The conclusion's already been reached lol
I didn't reply because I wanted to argue.
I haven't even denied anything, to begin with.
Re: #98
91: Anonymous (Desperate) 2026/08/27 (Thu) 23:38:24.30 ID:EcZv56b50
Re: #1
W-H-A-T I-S "Kobon"???
91: Anonymous (Desperate) 2026/08/27 (Thu) 23:38:24.30 ID:EcZv56b50
Re: #1
W-H-A-T I-S "Kobon"???
*This article is compiled as excerpts and a summary of the 5ch (Hardware/Industry [Geha]) thread “[Sad News] Switch 2’s trend in Japan: despite the “Subura Kobon Effect,” it’s back down to half of the original Switch 😭“.
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