Meiji Raises Prices on 14 Products Including Kinoko no Yama and Takenoko no Sato as Matcha, Materials Costs Soar

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Meiji has announced it will raise prices on a total of 14 products, including “Kinoko no Yama” and “Takenoko no Sato,” starting in October. The reason is soaring costs for matcha, packaging materials, and fuel, with shipping prices rising 3-21%. On 5ch, alongside the classic “Team Kinoko vs. Team Takenoko” debate, users also shared their sense of just how much cheap candy prices have climbed.

On the 18th, Meiji announced it will raise prices on a total of 14 beverage and confectionery products, including “Kinoko no Yama” and “Takenoko no Sato.” The price increase, based on shipping prices, ranges from 3% to 21%. The company is passing on rising procurement costs for packaging materials, logistics, and other factors.

Starting in October, prices will rise on three beverage products — “Tsujiri Koi Matcha Latte,” “Tsujiri Matcha Latte,” and “Tsujiri Hojicha Latte” — with shipping prices increasing 16-21%. In November, a total of 11 chocolate and snack products, including Kinoko no Yama, Takenoko no Sato, “Garbo Chocolate Pouch,” and “Karl Cheese Flavor,” will see price increases of 3-8%.

While the market price of cacao beans, the raw material for chocolate, has stabilized, the price of matcha has soared. Palm oil and fuel costs have also surged, and the company stated that “it has become difficult to continue sales at current prices.”

Source: nikkei.com / Original article here

9Anonymous2026/08/18(火) 14:23:32.90ID:k88UI+4J0
Yep, a 'hearing' (a fancy word for intimidation)
15Anonymous2026/08/18(火) 14:24:05.43ID:leFab7S+0
>>9
It's 'listening,' not 'hearing'
14Anonymous2026/08/18(火) 14:24:01.00ID:VzG0uSH70
Why is it that you guys' Kinoko no Yama is worthless 😭
66Anonymous2026/08/18(火) 14:29:56.47ID:leFab7S+0
>>14
Except for ratites and some Galliformes/Anseriformes, birds don't have a 'Kinoko no Yama' (a cheeky stand-in for the actual trivia — most birds lack a penis). Just some trivia for ya
32Anonymous2026/08/18(火) 14:25:22.14ID:RvoB2Ds70
Never had it.
Is it actually good…?
36Anonymous2026/08/18(火) 14:25:59.79ID:1FPB/kQ90
>>32
Kinoko no Yama is good
74Anonymous2026/08/18(火) 14:31:06.79ID:leFab7S+0
>>36
Takenoko no Sato's the tasty one though
195Anonymous2026/08/18(火) 15:01:58.83ID:xOr6jFnC0
>>74
I prefer Kinoko no Yama too.
Was Team Takenoko back in school, but now I'm fully Team Kinoko
248Anonymous2026/08/18(火) 15:21:00.88ID:X+8n8LFP0
>>74
Was Team Takenoko as a kid.
Switched to Kinoko once I started drinking coffee
37Anonymous2026/08/18(火) 14:26:03.31ID:OZWwhGDg0
Just make the packaging into a coloring book already
50Anonymous2026/08/18(火) 14:28:17.16ID:fLV4z+7/0
>>37
(;゚Д゚) I've done the potato chips and Kappa Ebisen ones.
Haven't drawn the BIG potato chips one yet.
Gotta hurry up before it goes soggy from humidity
42Anonymous2026/08/18(火) 14:26:38.81ID:1sfAVN1Z0
Of course prices are going up, so how long are people gonna whine that they want the old prices back lol
Just let go of that 'I wanna buy it cheap' urge lol
44Anonymous2026/08/18(火) 14:27:27.02ID:9cWv2JV/0
>>42
We're talking about the price of labor here too, right?
43Anonymous2026/08/18(火) 14:27:17.30ID:tBDTvvD80
It's already pricey as it is, and it'll still sell even after another hike.
Who on earth is buying this stuff?
65Anonymous2026/08/18(火) 14:29:45.62ID:fLV4z+7/0
>>43
(;゚Д゚) People who like their little indulgences will buy them no matter what~
Look at Figma and Nendoroid figures selling like crazy even at like double their old prices…
49Anonymous2026/08/18(火) 14:28:10.91ID:We8SsZte0
Was shocked to see it going for 178 yen at my local supermarket.
Feel like it used to be around 120 yen.
With another hike coming, is it gonna break 200 yen?
84Anonymous2026/08/18(火) 14:33:13.44ID:gSrji2Jn0
>>49
At a convenience store a box'll run about 280 yen
54Anonymous2026/08/18(火) 14:28:34.12ID:djgFcYrY0
Raising the price even though there's barely anything in the box.
Might as well be charging more for air at this point.
64Anonymous2026/08/18(火) 14:29:39.50ID:90VgmjTe0
>>54
And they'll probably still keep it labeled 'quasi-chocolate' even after the price hike (a lower-grade JAS category with less cacao than real chocolate)
76Anonymous2026/08/18(火) 14:31:37.97ID:bAvHT07n0
Asked GPT5.6
Question: Which is better, Kinoko no Yama or Takenoko no Sato? Answer in under 200 characters.
Answer: Takenoko no Sato wins. The savory cookie and the chocolate blend together beautifully, and the texture is really satisfying. That said, the cracker fans of Kinoko no Yama shouldn't be underestimated either. In the end it's a matter of taste, but I'll cast my vote for Takenoko no Sato. (quoted verbatim)
80Anonymous2026/08/18(火) 14:32:29.47ID:KreYnwwy0
>>76
You can't review something you've never even eaten
121Anonymous2026/08/18(火) 14:40:02.48ID:+RjRffBr0
> packaging materials etc. soaring

Is the reason naphtha?
154Anonymous2026/08/18(火) 14:46:24.01ID:GBh71JH/0
>>121
'Heno-koko-no…' (a nonsense rhyme riffing on Kinoko/Takenoko) — anyway, it's the fuel cost hike
131Anonymous2026/08/18(火) 14:41:13.15ID:G/QOBZoW0
I rarely eat cheap candy these days, but I was shocked at how nasty the chocolate has gotten lately.
Cacao's through the roof so they're probably mixing in who-knows-what.
Nothing but low-quality, overpriced stuff out there now.
Feel bad for kids today.
147Anonymous2026/08/18(火) 14:45:33.40ID:+RjRffBr0
>>131
Maybe they cut the sugar or switched to cheaper ingredients?
Chocolate's inherently kind of bitter to begin with anyway

*This article is excerpted and summarized from the 5ch (Breaking News+) thread “[Price Hike] Meiji: “Kinoko no Yama” and “Takenoko no Sato” — Packaging Materials and Other Costs Soar.”

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