The ‘No Chinese-Made Products’ Pledge Disappears: Why Former DHC Chairman’s Mail-Order Business ‘Kaze to Yuki’ Dropped Its Signature Promise

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It has come to light that “Kaze to Yuki,” the mail-order business run by DHC’s former chairman, has removed from its flyers the line “We carry absolutely no Chinese-made products,” a phrase it had maintained for years. On 5ch, opinions split over whether this signals an actual policy shift or just a rewording. Posts comparing the before-and-after wording were shared, sparking discussion over the change to the softer phrase “We support quality Japanese-made and domestic products.”

“The ‘No Chinese-Made Products’ Pledge Disappears: Why Former DHC Chairman’s Mail-Order Business ‘Kaze to Yuki’ Dropped Its Signature Promise” — Spin Economics Walk (1/5) – ITmedia Business Online

Published August 20, 2026, 06:00 AM JST [Yorinari Kubota, ITmedia]

Spin Economics Walk:

Source: tokyo-np.co.jp / Original article here

3Anonymous2026/08/20(木) 11:18:13.40ID:rwMomCMb0
Tsuhan Seikatsu (a rival mail-order catalog): "We only carry Chinese-made products"
8Anonymous2026/08/20(木) 11:20:57.88ID:BptULIAo0
>>3
Here comes the "obstruction of business by force" claim!!!

Already reported it to the Internet Hotline Center (the police's online tip line).
20Anonymous2026/08/20(木) 11:26:24.51ID:CokCcKmP0
>>3
Say something peaceful and suddenly it's "muh China"?
155Anonymous2026/08/20(木) 14:56:01.24ID:S1ZWZo2Q0
>>3
I bet that company will actually sue over this.
Bold move.
4Anonymous2026/08/20(木) 11:18:31.60ID:AjRzP3Iw0
>>1
Supposedly right-leaning, yet somehow it reeks of China.
74Anonymous2026/08/20(木) 12:13:38.67ID:iem0W9vC0
>>4
Reminds me of people who posed as pro-tax-cut but then went all-out against tax cuts the moment they actually became policy.

In other words, maybe this is just a fake pressure-release valve too.
6Anonymous2026/08/20(木) 11:20:22.14ID:te+KQvYJ0
Bottom line: they just stopped printing it on the flyer — they say Made-in-China products still won't be carried going forward.
23Anonymous2026/08/20(木) 11:27:35.53ID:5qmnQySD0
>>6
No real need to go out of their way to remove it. Intentionally choosing not to carry Chinese products is one thing, but guaranteeing zero Chinese content down to the raw-material level, for products they don't even manufacture themselves from scratch, is a whole different problem — and realistically, the latter is basically impossible.
24Anonymous2026/08/20(木) 11:28:07.21ID:Y6YaFecQ0
>>6
Sounds like the Osaka Expo's EV buses (which turned out to be Chinese-made despite claims otherwise).
75Anonymous2026/08/20(木) 12:13:39.54ID:+6MUmqe30
>>6
Maybe the ink on the flyer itself is Chinese-made?
25Anonymous2026/08/20(木) 11:28:37.62ID:XS7IYx9w0
China is Japan's biggest trading partner, so of course Chinese products are going to creep in.
44Anonymous2026/08/20(木) 11:54:47.37ID:i9VKBO7/0
>>25
They'd stuck with Japanese-made until now, but with prices spiking, instead of raising prices they probably swapped in Chinese-made ingredients to cut costs. Wonder why they made that call.
36Anonymous2026/08/20(木) 11:42:55.40ID:+Z93UmlF0
Whether it's appliances or food, as long as the final finishing touch happens at a factory in Japan, it gets stamped "MADE IN JAPAN."
89Anonymous2026/08/20(木) 12:19:51.80ID:g249nede0
>>36
And by the way, the people working at that Japanese factory are often foreign technical intern trainees.
43Anonymous2026/08/20(木) 11:53:07.56ID:AHcbfwE20
Buying stuff like sake and shochu, which are obviously domestic anyway, makes sense. But 1,900 yen for a pair of underwear is a bit steep even for me.

The Air Self-Defense Force T-shirt is pretty cool though lol
https://www.yamato-gokoro.co.jp/client_info/YAMATOGOKORO/itemimage/RAG0000007/4580347390195_2.jpg
45Anonymous2026/08/20(木) 11:57:30.91ID:Z9/WC+MB0
>>43
Whoa… wearing that on the train would take some nerve.
71Anonymous2026/08/20(木) 12:12:21.76ID:C88nqhdy0
>>43
Would've been perfect with a Rising Sun flag on it.
78Anonymous2026/08/20(木) 12:15:26.59ID:21e9UUpa0
Honestly, even China's own wealthy class tends to avoid Chinese-made products in the first place.
83Anonymous2026/08/20(木) 12:17:52.69ID:TNwICbH80
>>78
It runs the gamut. Even Japan's wealthy go for French or Italian brands, after all.
94Anonymous2026/08/20(木) 12:25:16.08ID:8Kmd6bTW0
Here's how the wording changed:

About "Kaze to Yuki" mail order:
1. We carry absolutely no Chinese-made products
2. We sell only genuine, authorized items
3. We may carry select premium items limited to Europe, the US, and other Western countries



About "Kaze to Yuki" mail order:
1. We support quality Japanese-made and domestic products
2. We sell only genuine, authorized items
3. For overseas products, we carefully select premium items limited to Europe, the US, and elsewhere
108Anonymous2026/08/20(木) 12:51:17.85ID:4/MKooQo0
>>94
It's gotten a lot milder (´・ω・`)
184Anonymous2026/08/20(木) 18:19:11.00ID:uR8+8qJv0
This place is amazing — even a 500 yen shampoo ships free. Same as Yodobashi. Better than Amazon even. The shampoo I use was cheaper here than at Yodobashi or Amazon, so I started buying from them.
189Anonymous2026/08/20(木) 18:27:56.18ID:VNBwM6s+0
>>184
Oh really, it does say free shipping. Let me take a good look at what they've got before I sign up as a member.
190Anonymous2026/08/20(木) 18:33:12.82ID:TQHzInJP0
>>184
Huh, I wonder how Tsuhan Seikatsu (a rival mail-order catalog) compares. Probably charges for shipping since that's not exactly eco-friendly.
192Anonymous2026/08/20(木) 18:47:41.45ID:Hra2RWuh0
184 Anonymous Donburako (default poster name on this board) sage 08/20 (Thu) 18:19:11.00 ID:uR8+8qJv0
This place is amazing — even a 500 yen shampoo ships free. Same as Yodobashi. Better than Amazon even. The shampoo I use was cheaper here than at Yodobashi or Amazon, so I started buying from them.

189 Anonymous Donburako sage 08/20 (Thu) 18:27:56.18 ID:VNBwM6s+0
>>184
Oh really, it does say free shipping. Let me take a good look at what they've got before I sign up as a member.



Totally transparent sockpuppeting right there lol

*This article is excerpted and summarized from the 5ch (News Speed+) thread “The ‘No Chinese-Made Products’ Pledge Disappears: Why Former DHC Chairman’s Mail-Order Business ‘Kaze to Yuki’ Dropped Its Signature Promise.”

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