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The story
Ichibanya announced that starting September 1, its “Curry House CoCo Ichibanya” chain will introduce a late-night surcharge, adding a flat 7% to both dine-in and takeout orders placed between 10 p.m. and 5 a.m. The company cites rising costs for raw ingredients and logistics. Late-night surcharges are already common at family restaurants and beef bowl chains, but on 5ch the move drew mixed reactions — some blasted it as “not worth the price” and “a straight-up rip-off,” while others defended it, arguing “they’ve held the base price steady since 2024, so this is fair” and “their curry has a distinct originality that justifies the cost.” Opinions on both price and taste were split.
CoCo Ichi Adding 7% Late-Night Surcharge Starting September 1 After 10 p.m. – Nikkei
August 28, 2026, 19:08
Ichibanya announced on the 28th that it will raise prices at “Curry House CoCo Ichibanya” (CoCo Ichi) starting September 1. As a late-night charge, it will add a flat 7% to both dine-in and takeout orders placed between 10 p.m. and 5 a.m., citing rising costs for raw materials and logistics.
Source: nikkei.com / Read the original article
What people said
Delivery orders blew past that ages ago — add hand-breaded pork cutlet and a veggie topping and you're already over.
Feels like they're not trying hard enough.
They haven't raised the base price since 2024 and they're still turning a profit — isn't that exactly what "trying hard" looks like?
Or is McDonald's, hiking prices and revenue every single year, the model we're supposed to want?
Maybe things went sideways once the founder sold his shares and House Foods became the parent company?
At that quality level you'd pick a different restaurant.
Homemade curry beats it anyway.
Retort pouch curry these days is stupidly good, that's why.
Always the pork loin cutlet curry with a salad.
Sometimes pickled shallots (rakkyo) on the side.
Quit bragging, rich boy.
Exactly, it's literally just ladled over rice and it's still overpriced. Other places actually cook from scratch.
Name one curry shop anywhere that starts cooking your order from scratch after you place it.
Stock's cratering too — feels like a business model built on squeezing die-hard CoCo Ichi fans for higher spend per visit is hitting its limit.
Unlike beef bowl chains, being open 24 hours isn't really their whole business model, and there probably aren't that many people going to CoCo Ichi that late at night anyway.
Marugame Seimen (the udon chain): "heh heh…"
They didn't raise prices even during 2025, when rice prices were skyrocketing, you know.
The seating's fairly spacious and relaxed too, so I don't really think it's overpriced.
CoCo Ichi's curry really is distinctive, pretty original as these things go.
Can't think of another curry that tastes quite like it.
But Royal Host is good though.
Does Royal Host even have cutlet curry? I only ever go there for the club sandwich, so I wouldn't know.
Maybe it's a repurposed version of their pork rib noodle dish or something?
Isn't today's Yoshinoya "tokumori" (extra-large) about the size the regular size used to be back in the day?
Everything about this era is just broken now.
I barely eat out at all these days, but when I do think about grabbing something, I end up comparing price against satisfaction and just go get ramen instead every time.
I used to be really into CoCo Ichi too.
But once I noticed the value for money had gotten worse, I cut down to like once every two months.
Honestly I don't even want to go that often anymore, but my kid keeps asking for it…
Background and Key Points of This Discussion
Ichibanya has kept CoCo Ichibanya’s core prices unchanged since 2024, so this late-night charge is better understood as a “time-limited add-on” rather than a straightforward price hike. Late-night surcharges are already standard at beef bowl chains and family restaurants, making this part of a broader industry response to rising labor and utility costs. A rumor that circulated in the thread — about a “part-time high schooler turned female company president” — reportedly concerns a franchise operator rather than Ichibanya itself, and readers should be careful it doesn’t turn into baseless criticism aimed at company executives. There was also a comment arguing that raising prices while rice prices are falling doesn’t add up; that drop, however, is simply a rebound from rice prices hitting record highs in 2025, a separate issue from the broader rise in overall ingredient costs — a distinction that’s easy for readers to conflate.
*This article is compiled and summarized from the 5ch (Breaking News Plus) thread “CoCo Ichi Adding 7% Late-Night Surcharge Starting September 1 After 10 p.m.“
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