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The story
A photo posted on X (formerly Twitter) showing just how many mala tang (spicy Sichuan hot-pot soup) shops have sprung up recently set off a flurry of reactions in a thread on 5ch’s “Anything Goes Live” board (なんでも実況G).
Posters argued over whether the trend really started in Korea, how good a deal the pay-by-weight pricing actually is, and how tastes for the dish seem to split sharply between men and women.
See the source for the image
Source: x.com / original post here
What people said
Looks tasty~
Re: #15
Kind of feel bad for whatever ad agency has to stealth-market something like this
Kind of feel bad for whatever ad agency has to stealth-market something like this
Re: #15
Went into a Chinese-run shop once and they were selling every single one of these ingredients
Went into a Chinese-run shop once and they were selling every single one of these ingredients
Re: #15
Is this the shop in Sendai that former PM Hatoyama sent a flower stand to?
Is this the shop in Sendai that former PM Hatoyama sent a flower stand to?
Since it's sold by weight, it's probably a pretty good deal
Re: #18
Nah, it's really not a good deal at all
Nah, it's really not a good deal at all
Why was it getting trashed in the daytime thread but suddenly it's being hyped up so hard in this one
Smells fishy
Smells fishy
Re: #32
You're the one who smells fishy, glued to the board all day on a weekday
You're the one who smells fishy, glued to the board all day on a weekday
No matter how hard they push it, guys just aren't going to eat mala tang
Re: #33
Calling something 'pushed hype' just because it's popular sounds like old-man grumbling
This trend came in from Korea via Instagram influencers, Dentsu's [the big ad agency] got nothing to do with it
Calling something 'pushed hype' just because it's popular sounds like old-man grumbling
This trend came in from Korea via Instagram influencers, Dentsu's [the big ad agency] got nothing to do with it
What is it about mala tang that draws women in so much anyway
Re: #45
Women are suckers for manufactured trends
Women are suckers for manufactured trends
Re: #45
It's basically the same as the bubble tea craze
It's basically the same as the bubble tea craze
With mapo tofu, fried rice, and tons of other options out there, why would a guy need to eat mala tang of all things
Re: #48
Nobody told you to eat it
Nobody told you to eat it
Re: #47
It's been trending since 2024, so acting like you just found out and shouting 'Dentsu!' reeks of old-man energy lol
It's been trending since 2024, so acting like you just found out and shouting 'Dentsu!' reeks of old-man energy lol
Re: #52
I've personally been going to Shippou Mala Tang for over 10 years now
I've personally been going to Shippou Mala Tang for over 10 years now
Re: #62
Kind of moving to think Ishigami, who worked on the original story, was the one who kicked off the whole mala tang craze
Kind of moving to think Ishigami, who worked on the original story, was the one who kicked off the whole mala tang craze
Boys would rather have mapo tofu and a big bowl of white rice than that stuff
Re: #63
Plenty of mala tang shops actually do all-you-can-eat white rice
Plenty of mala tang shops actually do all-you-can-eat white rice
Looks so good
C'mon guys, stop trashing mala tang!!
C'mon guys, stop trashing mala tang!!
Re: #73
Not that, I like this kind
Not that, I like this kind
Re: #73
Wait, do women actually consider this tasty?
Wait, do women actually consider this tasty?
Everyone should try what's in Re: #73 and join the "mara-katsu" challenge (a play on words for the mala-tang lifestyle craze)
Mala tang really isn't that tasty
Guess it's fine if you're watching your diet though
Guess it's fine if you're watching your diet though
Re: #84
Hey now
Quit being jealous of the mara-katsu craze, okay 😅
Hey now
Quit being jealous of the mara-katsu craze, okay 😅
Maybe another six months, tops?
How many more times do we have to see this before it's finally over
How many more times do we have to see this before it's finally over
Re: #88
It's a boom that's been going strong since winter 2024
It's a boom that's been going strong since winter 2024
Apparently women like 'mala tang' way more than 'mapo tofu' or 'ramen'
Once you get a taste for mala tang, mapo tofu apparently just looks like garbage by comparison
Once you get a taste for mala tang, mapo tofu apparently just looks like garbage by comparison
Re: #104
I love authentic Sichuan-style mapo tofu too
Hot pot too, honestly I love anything sitting in red oil
I love authentic Sichuan-style mapo tofu too
Hot pot too, honestly I love anything sitting in red oil
Is ID:0S6J8yEM0 some kind of shill? Rough job either way I guess
Re: #112
Hey now
Quit being jealous of the mara-katsu craze, okay 😅
Hey now
Quit being jealous of the mara-katsu craze, okay 😅
*This article was compiled and summarized from the 5ch “Anything Goes Live” board thread “[MEGA IMAGES] Mala Tang Shops Have Multiplied to a Ridiculous Degree wwwwwwww“.
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