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The story
A growing number of major Japanese companies — including Toyota, NTT, and Tokyu — are rolling out matchmaking apps as an employee benefit for their single staff. A prime example is “Aill goen,” a corporate matchmaking service that startup Aill has offered to businesses since 2021. On 5ch, users reacted with surprise (“Even big companies need this to get married?”), while others said knowing a match’s employer in advance offered peace of mind. Still, plenty of commenters questioned whether the initiative would actually do anything to fight Japan’s declining birthrate.
Published 8/27 (Thu) 5:35 AM
ITmedia Business Online
More companies are introducing “matchmaking apps” as an employee benefit. “Aill goen,” offered to businesses since 2021 by Aill (based in Nakano, Tokyo), is a matchmaking app available to single employees at client companies.
Source: news.yahoo.co.jp / Read the original article here
What people said
A friend's company would transfer guys out to the regional offices if they couldn't find a spouse in Tokyo.
Apparently it actually works.
Even making 10 million yen+ (~$65k+) a year at a big company, one flaw and you're out of the running.
Women you meet as a working adult are brutally picky.
At the end of the day they're just corporate slaves ("shachiku").
Once you're past 35 you never know when you'll get cut loose.
Back in the day they'd happily marry the not-so-bright junior-college grad who served tea around the office…
Junior college grads have basically disappeared these days.
As women shifted upward in education and status, "marrying up" got that much harder to do.
Pair everyone off so they can't run, then work them nearly to death from overtime (lol)
Used to be, the moment you built your own house they'd slap you with a solo transfer, no argument.
"You've got a home to come back to no matter where in the country we send you" — lol
That's probably the biggest advantage.
Everyone on it made it through a tough hiring process, so the filtering is on a completely different level from your average matchmaking app ("machi-apu") — that gives real peace of mind.
Just handle your own love life.
>a matchmaking app for married people
Cuddle:
One of the largest services out there, with over 1 million members. Features AI-based recommendations and same-sex matching too.
Healmate:
500,000+ members. Offers 24-hour monitoring and photo-blurring, geared toward serious "second partner" searches.
Kikonsha Club (Married People's Club):
A large cumulative match count, with strong privacy protections like automatic photo blurring and message-deletion features.
I recall the reasoning being something like: since you know their workplace, there's more understanding of your husband's work style, and for women it's seen as a kind of background guarantee since hires often come through connections.
Same as any regular matchmaking app.
I see…
Maybe matchmaking apps are actually part of why the birthrate's falling. Huh, that tracks.
Eh, whatever, doesn't really matter.
Guess if you don't land a job at a major company right out of school, your life's basically over.
Working at a small or mid-size company really has no upside.
What's in Re: #1 does feel like overkill — I can't help wondering "do you really need that?" — but
the treatment you get really is on a whole different level at a big company.
Better to shelter under a big tree, as they say…
I've heard people say they want to meet someone but just don't have an opening to.
what happens if you're both laid off at once?
And on top of that, if the couple's holding company stock through the employee stock ownership plan,
that's putting way too many eggs in one basket.
That's got nothing to do with the matchmaking app though, lol
They'd get snapped up in no time.
It's not like they're enrolling employees as some kind of "benefit" exactly —
it's just matching employees across big companies with each other.
Used to be group blind dates ("gokon"), but those dried up with COVID, so I guess this is the replacement.
Bottom line, marriage and having kids are seen as nothing but risk these days.
Exactly.
These days, getting married means you've lost.
Though conversely, more small and mid-size companies are avoiding people with young kids because their attendance isn't reliable.
And it's always exactly those guys who insist, "I'm not unable to get married, I'm just choosing not to!"
It'd be fine if you just took the workload off those "misfits",
but instead everyone keeps building systems that just dump more work on them —
that's why every country's birthrate policies keep failing.
Can people just not bring themselves to ask someone out on a date?
If you really have zero chances to meet anyone, maybe you're just spending too much time buried in your phone and the internet.
*This article is compiled as an excerpt and summary of the 5ch (Breaking News Plus) thread “[Matchmaking App] Toyota, NTT, and Tokyu Add “Matchmaking Apps” to Employee Benefits — Why Are Companies Supporting Their Employees’ Love Lives?“
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