Karaoke Chain ‘Big Echo’ Operator Daiichikosho May Have Leaked 8.72 Million Personal Records — 5ch: ‘That’s Way Too Much Data to Hoard’

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The story

Daiichikosho, which operates the “Big Echo” karaoke chain and “Karaoke DAM,” announced that approximately 8,724,000 pieces of personal information belonging to customers and employees — including names, gender, birth dates, and phone numbers — may have been leaked. On 5ch, users expressed shock at the sheer volume of personal data the company had accumulated over the years, raised concerns that the leaked data could be cross-referenced with previously leaked information to build highly accurate personal profiles, and speculated that the breach came through a cloud service. In response to calls for consolidating personal data under the My Number system, others pushed back, warning that such centralization would only amplify the risk, leaving opinions split on the right way forward.

“Karaoke Big Echo” Operator Daiichikosho May Have Leaked Roughly 8.72 Million Pieces of Personal Information — Names, Birth Dates, Phone Numbers of Customers and Employees

Daiichikosho, which operates “Karaoke Big Echo” and related chains, announced that approximately 8.72 million pieces of personal information, including customers’ phone numbers, may have been leaked.

According to Daiichikosho, the personal information that may have been leaked includes the names, gender, birth dates, and phone numbers of customers and employees of “Karaoke Big Echo” and related services — roughly 8,724,000 records in total.

Source: newsdig.tbs.co.jp / Original article here

What people said

16AnonymousOct 8, 2026 21:52
They should change the law to consolidate everything into the My Number card system, instead of letting companies hoard customer data themselves.
25AnonymousOct 8, 2026 21:53
Re: #16
And then it all gets cross-linked and leaked together…
17AnonymousOct 8, 2026 21:52
So guys over 40 are gonna get exposed for singing Pretty Cure and Ojamajo Doremi theme songs based on their usage history?
169AnonymousOct 9, 2026 01:19
Re: #17
Meanwhile I'm 56 and singing Lycoris Recoil and A Certain Scientific Railgun openings…
19AnonymousOct 8, 2026 21:52
They're hoarding way too much personal data lol. Just keep a few years' worth and toss the rest, come on
35AnonymousOct 8, 2026 21:55
Re: #19
Yeah, they've had people filling out that info since the early days.
Guess they just held onto it like a treasure all this time.
28AnonymousOct 8, 2026 21:54
It's probably just that nobody's noticed yet — there's gotta be a ton more leaks happening right now too
32AnonymousOct 8, 2026 21:55
Re: #28
And plenty of companies out there that couldn't even tell if it happened to them
50AnonymousOct 8, 2026 22:00
Alright, here's the plan: leak a fake address as bait, then hack back whoever tries to access it
56AnonymousOct 8, 2026 22:02
Re: #50
Speaking of fake info, I wonder if the people who put down Disneyland or the Imperial Palace as their official registered address end up coming out on top?
92AnonymousOct 8, 2026 22:26
Re: #50
Just put down the local police station's number or the Digital Agency's lol
51AnonymousOct 8, 2026 22:00
Man, what a small-time hacker. Go after the government if you've got the guts
67AnonymousOct 8, 2026 22:06
Your gross browsing — I mean singing — history is about to go public
78AnonymousOct 8, 2026 22:13
Now everyone's gonna find out I kept belting out the 'Hakata no Shio' salt jingle on repeat
80AnonymousOct 8, 2026 22:14
Re: #78
The timing on that opening line is brutal, right?
82AnonymousOct 8, 2026 22:16
Re: #78
People are kind of getting fooled by that one, honestly. It's actually pretty far from natural sea salt — if anything it's closer to plain table salt.
94AnonymousOct 8, 2026 22:28
I don't get what's fun about karaoke. Listening to amateurs sing badly sounds like torture
106AnonymousOct 8, 2026 22:48
Re: #94
Singing itself is the fun part. It's not about having anyone else listen — it's stress relief. Time flies by when you're singing.

It's also fun working out ways to practice so you can rack up a high score.
162AnonymousOct 9, 2026 01:07
Re: #94
It helps you lose weight! Dead serious.
134AnonymousOct 9, 2026 00:05
If this data gets sold off with millions of records in it, you'd have a hard time deciding who to even pick
183AnonymousOct 9, 2026 01:43
Re: #134
AI doesn't hesitate. It instantly sorts through a pile of compiled personal data and figures out exactly whose info fits which role or scam. What takes a human forever, AI assigns in an instant — and scammers are the ones putting it to use.
137AnonymousOct 9, 2026 00:10
I'm honestly shocked that 8.7 million people handed personal info over to a karaoke joint. Is there some kind of membership sign-up?
151AnonymousOct 9, 2026 00:51
Re: #137
Signing up gets you a pretty solid discount. Though I used a fake name when I did it.
160AnonymousOct 9, 2026 01:06
Apparently on the dark web, all sorts of previously leaked lists get cross-matched against each other. So basic info like "name, email, phone number" from this leak will likely get linked up with data leaked from other companies, producing an even more precise personal profile.
163AnonymousOct 9, 2026 01:08
Re: #160
Probably my personal info got built up the same way — for some reason it keeps gravitating toward my spam-trap email address, no idea why. By the way, I'm on docomo.
174AnonymousOct 9, 2026 01:31
At some point we're gonna have to start worrying about the money sitting in our bank accounts too… this looks bad.

If a 'Gorilla-larity' (a joking pun on AI 'singularity') ever hits, we're done for.
179AnonymousOct 9, 2026 01:39
Re: #176
That's not what happened here lol. A device got compromised — this just looks like a plain old security leak, re Re: #1.

Re: #174
The whole banking system has national-level countermeasures in place, so it's fine. Even if something slips through, they can probably just roll it back to the previous day.
176AnonymousOct 9, 2026 01:33
So is this less 'each company got hit individually' and more 'the cloud service a bunch of companies share got hit, causing one mass leak'?
180AnonymousOct 9, 2026 01:39
If the info leaked, that means weird calls might start coming in, right? I can't answer calls from unknown numbers anymore
185AnonymousOct 9, 2026 01:45
Re: #180
I recommend leaving voicemail on permanently: 'We were unable to deliver your package. Please press 1 for inquiries.'

If you press 1, you'll probably get patched straight through to a 'tokuryu' crime ring lol (tokuryu = the loosely organized, anonymously recruited crime gangs that have become common in Japan)
181AnonymousOct 9, 2026 01:40
Japanese people just aren't cut out for digital services, huh
182AnonymousOct 9, 2026 01:41
Re: #181
Nah, that's not it. We've known IT has had a staffing shortage for like 20 years now — there were just a ton of companies faking it as IT companies without the chops.
195AnonymousOct 9, 2026 02:02
A smile no matter what they do to you

196AnonymousOct 9, 2026 02:08
At this point it's probably mostly duplicate data from other leaks, so its value's gotta be pretty low
198AnonymousOct 9, 2026 02:15
Re: #196
I don't think personal data is actually the main target here. Normally an attacker would be demanding ransom from the company, but there's no sign of that. My guess is they're currently using this to train AI, aiming to eventually break into banks, infrastructure, and other targets that would deal a major blow to the country.
202AnonymousOct 9, 2026 02:20
AI has finally started running wild. Ten years from now, once it's evolved further, the whole world's gonna be screaming
204AnonymousOct 9, 2026 02:23
Re: #202
It's not gonna run wild lol. Unplug it and it stops working. Splash water on it and it's dead.

Background and Key Points of This Discussion

The leaked names, birth dates, phone numbers, and other data were apparently collected independently by the company itself during member registration, separate from the My Number system — so the thread’s suggestion to “consolidate everything under My Number” is actually a separate issue from this incident, where the real problem is that a private company was the one holding and managing the data. If anything, consolidating information into a single system could be criticized for widening the blast radius of any single breach. The technique mentioned in the thread — cross-referencing leaked data with other leaked datasets to build a highly accurate personal information list — is a real, well-known method, and has reportedly been used to pick targets for specialized fraud schemes based on phone numbers or email addresses. The article does not clarify whether the breach originated in the company’s own systems or in a contracted cloud service, so further investigation results are awaited. The scale of 8.72 million records speaks to just how large the company’s membership base has grown over its many years in business.

*This article is excerpted and summarized from the 5ch (Breaking News+) thread “[Breaking] Karaoke DAM “Big Echo” Operator Daiichikosho Hit by Cyberattack, Roughly 8.72 Million Personal Records Possibly Leaked.”

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