Bikkuri Donkey Launches ¥4,460 ‘Monster Gulliver’ Burger Dish — 5ch: ‘I’d Rather Get Sushi for That’

From our other sites

The story

Family restaurant chain Bikkuri Donkey kicked off its annual “Gulliver” fair on October 7. Now in its 10th year, the campaign rolls out limited-time menu items with extra-large portions, and this year’s headliner is the “Monster Gulliver Burg Dish” — two 400g hamburger steaks served with triple rice and double salad. Priced at ¥4,460, the dish split opinion on 5ch over whether the portion-to-price ratio was fair. Some commenters argued the rice and salad should be cut back in favor of more meat, while others compared the price directly to steak or sushi, saying those options would be the better deal.

Image

Hamburger steak restaurant chain Bikkuri Donkey is holding its limited-time “Gulliver Returns This Year!” fair starting today, October 7.

“Gulliver” is an annual fair featuring extra-large portion menu items, now in its 10th year.

Source: ascii.jp / Original article here

What people said

2AnonymousOct 8, 2026 19:49
The rice is unnecessary.
16AnonymousOct 8, 2026 19:52
Re: #2
The salad is unnecessary.
170AnonymousOct 8, 2026 21:08
Re: #2
Exactly.

They should just market it as "a chance to eat a huge slab of meat." Outside of a big-eater challenge menu, what's the point of padding it out with "triple rice"?
6AnonymousOct 8, 2026 19:50
They got rid of that old menu board and the storefront's all spruced up now — this isn't the Bikkuri Donkey I remember.
44AnonymousOct 8, 2026 20:02
Re: #6
Wait, they got rid of that menu board?
That thing was the soul of Bikkuri Donkey.
8AnonymousOct 8, 2026 19:50
I won't eat the hamburger steaks here — they dump in way too much MSG ("chemical seasoning") and it tastes bad.

People who can't tell the difference are welcome to eat it.
23AnonymousOct 8, 2026 19:54
Re: #8
By "chemical seasoning" you mean salt, right?

A pure product of a chemical reaction.
12AnonymousOct 8, 2026 19:51
It's too easily confused with Donki (the discount chain), so they should rename it something like "Dokkuri Binkey."
165AnonymousOct 8, 2026 21:04
Re: #12
Why would the one that opened first need to change its name, lol
14AnonymousOct 8, 2026 19:52
Not making it a single 800g patty is just pure laziness.

Though I guess you could just order two.
19AnonymousOct 8, 2026 19:53
Hard to tell the scale without a pack of Seven Stars cigarettes next to it for reference, lol
25AnonymousOct 8, 2026 19:54
Re: #19
Right, you can't get a sense of the size.
75AnonymousOct 8, 2026 20:15
Re: #19
What is this, a fisherman's trophy print? (lol)
21AnonymousOct 8, 2026 19:54
Their giant parfait is like ¥3,000 too. I'm amazed people actually go eat that stuff.
96AnonymousOct 8, 2026 20:27
Re: #21
Back when I was a student, the giant parfait was about ¥3,000. They said they'd treat me if I finished it, so I figured I could easily manage.
Turned out I couldn't — the coffee part was just too gross.

I feel like I could handle 800g with triple rice though.
I still eat more than a kid out of sheer cheapness. A skinny big-eater.
97AnonymousOct 8, 2026 20:28
Re: #21
I wonder if students these days just go to Saizeriya instead.
27AnonymousOct 8, 2026 19:55
Mixed ground beef and pork is ¥98 per 100g, so if you buy it at the supermarket and make it yourself, you could make 4kg of hamburger steak.
179AnonymousOct 8, 2026 21:21
Re: #27
Sorry, but you can't buy mixed ground meat that cheap anymore these days.
Also, supermarket ground meat is mostly fat — it practically disappears when you cook it.
49AnonymousOct 8, 2026 20:04
If ten people split it, that's just ¥44 a person. A great money-saving "Kenmo hack" 🤗 (referencing the frugal-living memes from 5ch's Kenmo crowd)
54AnonymousOct 8, 2026 20:05
Re: #49
Come on, now…
57AnonymousOct 8, 2026 20:05
Why is such a cheap hamburger steak so damn delicious?
65AnonymousOct 8, 2026 20:08
If you go to Kobe World Buffet, you get all-you-can-eat meat, rice, and vegetables for ¥2,000.
69AnonymousOct 8, 2026 20:09
Re: #65
There used to be two Kobe World Buffet locations in my area, but they both went under.
84AnonymousOct 8, 2026 20:22
I've never once set foot in that place, and I never will.
90AnonymousOct 8, 2026 20:23
Re: #84
Re: #85
It's the one chain where a middle-aged guy can order a parfait without getting judged. If anything, there are more older male customers than you'd think.
85AnonymousOct 8, 2026 20:22
It's a place aimed at women and kids, so as a middle-aged guy, how satisfied am I really going to be…
94AnonymousOct 8, 2026 20:25
Didn't know you could order extra hamburger sauce for free at Bikkuri Donkey.
98AnonymousOct 8, 2026 20:29
Re: #94
I didn't know either until I went into a store that had the poster up for it. They should put that poster in every location.
105AnonymousOct 8, 2026 20:32
¥4,460 for this is a bit much…
111AnonymousOct 8, 2026 20:35
Re: #105
You'd be better off eating 40 of Ishii's packaged mini hamburger steaks.
122AnonymousOct 8, 2026 20:39
I ordered the 300g cheese burger the other day and it came to about ¥1,600. Back when I was a student you could get it for around ¥1,000.
128AnonymousOct 8, 2026 20:42
Re: #122
The "Squid's Ark" dish used to be around ¥500 too, and now it's ¥900.
138AnonymousOct 8, 2026 20:46
Might make sense for a big-eating middle or high schooler, but at this price you could get decent meat at a proper steakhouse instead.
139AnonymousOct 8, 2026 20:47
Re: #138
If you're a big-eating teenager, wouldn't you just go to an all-you-can-eat yakiniku or shabu-shabu place instead?
142AnonymousOct 8, 2026 20:48
Bikkuri Donkey's jumbo-size iced coffee is genuinely surprising.
172AnonymousOct 8, 2026 21:13
I mean, a hamburger steak is just ground meat kneaded and grilled, right?
Buy a decent sauce and you've basically got restaurant quality.
Rice prices have even dropped back to half of what they were.
Leafy greens are a bit pricey but you don't even need them.
And that's ¥4,500?
I'd just go get sushi instead.

Background and Key Points of This Discussion

Bikkuri Donkey’s “Gulliver” fair is an annual tradition now in its 10th year, with the chain devising ever-larger menu items each time. Looking at the ¥4,460 price tag alone might make it seem expensive, but the original article doesn’t break down the price difference from regular menu items or the cost breakdown, so it’s worth noting that the thread’s sense of “expensive” or “cheap” is ultimately a subjective judgment depending on what each commenter is comparing it to. The discussion broke down into two main points. One was a critique of the portion composition — the argument that if you’re going to increase the volume, the hamburger steak itself should be made bigger, and padding it out with extra rice and salad misses the point. The other was a cost-to-value comparison — the argument that for the same amount of money, other dining options might offer more satisfaction. Readers should keep in mind that neither point comes from an actual side-by-side comparison; both are simply reactions to the restaurant’s pricing.

※This article is compiled and summarized from the 5ch (Breaking News+) thread “Bikkuri Donkey launches ¥4,460 Monster Gulliver Burg Dish (two 400g hamburger steaks, triple rice, double salad) — images included.”

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *