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The story
Members of Juice=Juice walked a fashion show runway done up in eccentric outfits and makeup far removed from their usual stage costumes, sparking a buzz on 5ch’s Hello! Project board. Thread posters had fun nicknaming members after their costume motifs — “the octopus,” “the fruit zipper” — while many chimed in that even the wildest getups couldn’t hide how good the members naturally look. Some were surprised by the avant-garde staging at what appeared to be TGC, saying they’d assumed the event only did “magazine-style trendy fashion,” while others pointed out differences in costume quality and how outfits were assigned among members.
What people said
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Tako-chan and Eba-chan look great though
It's so embarrassing to watch my chest actually hurts
Guess it falls to the newest member
Even pretty people often show signs of aging, but not here
If it's Stella McCartney, there'd almost be a connection to Paul McCartney
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Thought they only did magazine-style trendy fashion
It's not just "cute" — she's got that refined, on-trend face
Wait, wasn't she really sloped-shouldered back in her Kobushi Factory days?
It's a mystery why they're even doing this in the first place???
The first fruit-zipper outfit was honestly the most normal one
Guess as leader she takes the front line to shield everyone
Background and Talking Points
The fashion show being discussed appears to be TGC (Tokyo Girls Collection). In post #59, one commenter expressed surprise, writing, “I thought they only did magazine-style trendy fashion.” TGC is generally known as a major event that showcases trendy clothing ordinary attendees can actually wear, so the eccentric costumes and makeup on display this time apparently caught participants off guard. Within the thread, joking nicknames for the outfits based on their motifs — “the octopus,” “the fruit zipper” — ran alongside praise for how the members’ good looks still shone through even in the offbeat getups. Discussion mostly centered on “the quality of the costumes and differences in how they were assigned among members” (see post #118, among others). That said, it’s worth noting that framing the disparity in costumes or roles as a “gap” reflects participants’ subjective impressions — the talent agency’s actual intent isn’t known. Comments about individual members were all favorable remarks about appearance, not insults or unfounded accusations.
※This article is excerpted and summarized from the 5ch (Hello! Project board) thread “[Images] Juice=Juice Shows Top-Idol Charisma, Looking Stunning Even in Wacky Runway Costumes and Makeup.”



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