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The story
A thread has appeared on 5ch’s Hello! Project board about Juice=Juice’s sudden surge in popularity. The debate centers on whether Naoki Yamazaki, who leads Hello! Project, was aware of and steering the group’s sudden jump in name recognition — sparked by the viral “Moremi” dance trend on TikTok (a heavily filtered, ‘glammed-up’ dance meme) and posts tied to Hana Kojima — or whether it was simply unplanned. Comments like “There’s no way this broke out on its own — they’re paying an agency for this” clashed repeatedly with counterarguments such as “Director Yamazaki was the one who set Juice=Juice’s Latin-music direction in the first place,” leaving posters split over just how much of the rise was the agency’s doing.
What people said
Even his favorite, Kitagawa, left the group too
Sounds like he's the one behind stuff like Hayashi's glasses
And Yama-chan handled the cover song too
He clearly keeps a close eye on this group
Kitagawa was Team Juice to begin with anyway
so there's no way it just happened on its own
Go do a little more research on Hello! Project and Up-Front, okay?
If anything, it was Morning Musume。 that broke out on its own
It was Musume。 that broke out on its own
That's your answer right there
He must be thrilled the Latin song he pushed so hard finally hit
Though now he's chasing a second stroke of luck with an 'India fit' (apparently an Indian-themed follow-up)
Back in the Aoyama days they'd have been under UFA
Plus the de facto direction behind Juice's Latin songs
is Director Yamazaki
https://www.tik
tok.com/@kojimahana_official/video/7590009125107502343
Fan perception really does get twisted, huh
She's the firstborn, but more like an adopted daughter, I'd say
The birth parent is Naoki Yamazaki
The babysitter is Tsunku
Morning Musume。's success is why Yamazaki created Hello! Project
Exactly this
Hello! Project belongs to Naoki Yamazaki, after all
Takahiko Horiuchi as an enka singer
Chisato Moritaka
Iwao Takayama
KAN
Sharan Q
Morning Musume。
Minimoni。
Honestly they all feel like the same direction
Total Showa-era pop vibe
Nah, that's a stretch — they're all basically the same, there's zero real variety
The more you look, the more it's really just one direction
Re: #79
No wait, it was Tsunku originally
This old man's story is a complete mess
Once he's gone, I bet they'll try to get all stylish and it'll flop hard
Naoki Yamazaki himself holds so much power that even the media go soft on him
That's why genius Naoki Yamazaki gave Juice a young woman, Aoi Yamazaki, instead of Tsunku
No, he actually gave them Tsunku
Are you new here?
Just look at other agencies
Their range is shockingly narrow by comparison
Which "other agencies" are we even talking about
There are like 50,000 of them in Japan
Tsunku wasn't cutting it, so they made a change
You change your story every single time someone calls you out
Maybe apologize first
Tsunku got fired, you know
You change your story every single time someone calls you out
Maybe apologize first
That might actually be fine
There's probably decent demand for it
The world doesn't belong to young people alone, after all
You've only got one card in your hand, lol
Background and Key Points of This Discussion
Hello! Project is a brand launched by Naoki Yamazaki, who leads the Up-Front Group, following the success of Morning Musume。, and he is said to remain deeply involved in decision-making for the group as a whole. The “Moremi” trend discussed in the thread spread through altered-lyric dance videos on TikTok, with several Hello! Project members beyond Juice=Juice joining in. Where posters disagreed was over whether this rise in popularity was engineered by the agency or simply the result of individual members’ posts going viral on their own — the thread offers no material to settle that question definitively. Terms like “agency” and “Dentsu” also remain firmly in the realm of speculation and shouldn’t be taken as confirmed fact.
*This article is compiled from excerpts and a summary of the 5ch (Hello! Project board) thread “Did Chairman Yamazaki Forgive Juice=Juice for Breaking Out on Its Own?“
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