7-Eleven’s New Curry Bread Slammed as ‘Basically Empty Inside’ — 5ch: ‘This Is Straight-Up Fraud’

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A cross-section photo of 7-Eleven’s mini curry bread, which has been rolling out in stores since August 18, was posted on 5ch and sparked reactions like “worse than I expected” and “this is fraud.” Users compared it to curry breads from other brands like Yamazaki, and many pointed out that convenience store portions have been shrinking year after year.

1Anonymous2026/08/23(日) 11:53:14.24

Worse than I expected, lol
This is straight-up fraud…
6Anonymous2026/08/23(日) 11:56:18.75
At 7-Eleven, you even get to eat the air inside.
8Anonymous2026/08/23(日) 11:57:09.45
For the kind of people who shop at convenience stores anyway, I guess even this counts as a bargain.
10Anonymous2026/08/23(日) 11:58:01.08
But this isn't just a 7-Eleven thing anymore these days.
11Anonymous2026/08/23(日) 11:58:08.21
Curry bread is pretty much all like this.
12Anonymous2026/08/23(日) 11:58:20.63
https://pbs.twimg.com/media/HQVhQi2aUAAgQKa.jpg
21Anonymous2026/08/23(日) 12:10:03.11
It's a MINI curry bread, so of course the curry filling is mini too.
22Anonymous2026/08/23(日) 12:10:15.66
Yamazaki's curry bread is just fine, honestly.
23Anonymous2026/08/23(日) 12:12:04.19
Wait, did 7-Eleven even have this? Oh, it just came out.
Rolling out in stores from Tuesday, August 18, 2026 onward
25Anonymous2026/08/23(日) 12:13:21.70
Yamazaki curry bread
40Anonymous2026/08/23(日) 12:30:07.00
>>25
The bread's flat shape makes it look packed full, but if you press both sides in to hollow out the inside, you can get away with putting in less curry and still have it look the same.
26Anonymous2026/08/23(日) 12:13:39.59
I quit going to convenience stores — and I'm just a bottom-rung temp worker ("底辺派遣"), but I used to blow 400 yen on lunch there every day.
29Anonymous2026/08/23(日) 12:21:05.36
Forget that, hurry up and stock more biryani instead
My local store doesn't even carry it at night.
30Anonymous2026/08/23(日) 12:21:42.36
Can you tell just by the weight?
Maybe they fake the calorie count by kneading something into the dough.
33Anonymous2026/08/23(日) 12:23:29.73
I don't buy food at 7-Eleven unless I have absolutely no other choice
Though there are a few exceptions, like their 1.5-liter fruit drinks.
34Anonymous2026/08/23(日) 12:25:30.80
They keep pulling stunts like this and still don't go bankrupt, so I guess it must be working.
35Anonymous2026/08/23(日) 12:25:58.44
[Photo] 7-Eleven's Eclair Has Officially Reached Its Limit lol [779857986]
https://greta.5ch.io/test/read.cgi/poverty/1787452324/
36Anonymous2026/08/23(日) 12:26:21.00
The Nakamoto cup noodles (蒙古タンメン中本 collab) are the one honest product they sell
I'd have expected them to charge like 428 yen for that.
37Anonymous2026/08/23(日) 12:27:21.09
It's an era where you get more credit for how well you can trick customers than for actually making a good product.
Japanese people sure have gotten shameless.
38Anonymous2026/08/23(日) 12:27:42.49
7-Eleven: "We thought Misokin would sell like crazy so we capped how many you could buy, and now it's not selling at all! Somebody help!" [668024367]
https://hayabusa9.5ch.io/test/read.cgi/news/1787453343/
39Anonymous2026/08/23(日) 12:28:03.50
It's super close to my house but it's been ages since I last went in
These days I only stop by when there's a half-price coupon
Honestly it's basically just a Seven Bank ATM to me at this point.
46Anonymous2026/08/23(日) 12:40:28.47
Croissants are basically empty inside too, you know.
67Anonymous2026/08/23(日) 13:47:29.04
>>46
Croissants are fine because there's a shared understanding between makers and consumers that that's just how they are.
60Anonymous2026/08/23(日) 13:06:44.08
Rice got cheaper, so hurry up and drop the price of onigiri already.
65Anonymous2026/08/23(日) 13:22:36.52
>>60
You really think they buy their rice in a way where price drops get passed on that fast?
75Anonymous2026/08/23(日) 14:19:57.61
The most common complaint at convenience stores is that there's TOO MUCH food, so this is fine
Shrinking portions more and more is the right call.
77Anonymous2026/08/23(日) 14:21:58.80
>>75
Source? Where'd you get that?
84Anonymous2026/08/23(日) 14:43:11.89
That hollow space is exactly what's responsible for the "fluffy texture."
89Anonymous2026/08/23(日) 14:49:03.01
>>84
Ha, that's one way to spin it.
88Anonymous2026/08/23(日) 14:48:34.14
I bought the mini curry bread and just ate it
Didn't even notice any hollow part, just ate it like normal
I mean, who even bothers cutting it open to inspect the inside anyway.
92Anonymous2026/08/23(日) 14:51:39.53
>>88
It's trending on TikTok lol
93Anonymous2026/08/23(日) 14:52:59.34
There were a lot of complaints that people couldn't finish a 500ml bottle, so smaller sizes got made
Same with convenience store bento boxes
Lots of people say they can't finish those either.
96Anonymous2026/08/23(日) 14:55:13.72
>>93
Then why are Lawson and FamilyMart doing great business running "jumbo portion" campaigns?

This article is excerpted and summarized from the 5ch (Hello! Project board) thread “[Photo] 7-Eleven Pretends It Learned Its Lesson, Then Screws Up Again lolololololololololololololololololol.”

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