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The story
On September 7, 2026, Kura Sushi’s stock price fell, sparking discussion on 5ch’s Nandemo Jikkyo G board (a general live-discussion board). The thread initially buzzed with criticism over a customer-service dispute in which a staff member allegedly hid a Chiikawa collaboration figure, but posters soon pointed out that the real cause was Kura Sushi’s removal from the Nikkei 225 stock index. Rival chain Sushiro also saw its shares drop after failing to win the Nikkei 225 inclusion it had been expected to get, prompting many posts comparing the two companies’ stock moves. Opinions were also split over the merits of the company’s 10%-discount apology campaign.
What people said
The timing on this is hilarious (lol)
Explain it to me.
Well, this is pretty normal for Sushiro.
Feels like the whole company is run by idiots.
but would a scandal like this really tank the stock this much?
No, this has nothing to do with the scandal.
'If you've got extras, gimme one, Chinkawa?' (mangling 'Chiikawa') — lol
💀 Yeah, I think so too
But what's going on with Sushiro though?
It's probably the Nikkei removal hitting it
But it swings this much normally anyway, it's not that big a drop.
Better stock up now.
I'll go all-in once it drops a bit more.
Oh, so it got removed from the index?
Yeah, that'll do it.
A friend from Kansai told me it's good.
Seriously?
That's hilarious (lol).
Do they really think people who came for the Chiikawa merch — and didn't even get any — are gonna keep coming back to eat there?
Not just this case, but I never get it when a company apologizes and you're left thinking 'wait, what exactly are you sorry for?'
It's only 10% off, they're probably still turning a normal profit.
It's a buying opportunity, right? It'll go back up.
Isn't the scary part from here on?
No idea how much 'cleanup' they're planning, but it could drop either from being too soft about it or from overdoing it.
It'll bounce back eventually anyway.
No way
There's no way they're doing another Chiikawa collab after this.
I think it'll get back to 1,700 yen
There's a big wall of sell orders at 1,710, so it doesn't look like it'll climb past that.
Lol people are selling on a pure misunderstanding.
Wait, is this seriously just a mix-up?
Sushiro had been rising on hopes of Nikkei 225 inclusion, but since it wasn't added, it's falling now.
Background and Key Points of Debate
The main point of contention in the thread was what actually caused the stock’s drop. The discussion started out as criticism of a customer-service incident tied to the Chiikawa collaboration, but several posters stepped in to correct the record, noting that “the incident has nothing to do with the stock drop” and that “removal from the Nikkei 225 is what’s really driving it” — pushing back against conflating emotional online backlash with the actual market factors. It’s also worth noting, as background not obvious from the thread text alone, that Sushiro’s stock fell at the same time after failing to win the Nikkei 225 inclusion it had been expected to get, which is why so many posts compared the two companies. Questions were also raised about the 10% discount apology campaign, with some asking exactly who it was meant to apologize to — the murkiness of the company’s crisis response became one of the central threads of debate.
※This article is excerpted and summarized from the 5ch (Nandemo Jikkyo G) thread “[Sad News] Kura Sushi’s Stock Price, Done For“.
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