Is Masami Kurumada Really a ‘One-Hit Wonder’? 5ch Users Debate the Truth About Manga Royalties

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The story

A 5ch thread debating whether Masami Kurumada, creator of “Saint Seiya,” is really a “one-hit wonder” was heating up. The spark was the sheer size of the royalty income manga creators can earn once their work becomes a pachinko or pachislot machine, with posters citing the well-known story of the “Fist of the North Star” creator saying he made more from the pachislot licensing than from the manga and anime combined. As for Kurumada, one estimate claimed he’d pocketed “5 billion yen from pachinko alone,” while others questioned the basis for that unit count, splitting the thread over how credible the figure really was. Posters also pointed out that even before “Saint Seiya,” Kurumada had already scored top-tier hits with “Ring ni Kakero” and “Fuma no Kojiro” during their original runs — pushing back on the “one-hit wonder” label itself.

What people said

1AnonymousSep 3, 2026 10:49
This has been all over the news since this morning
2AnonymousSep 3, 2026 10:49
Let's be real, "Ring ni Kakero" is basically unknown to the general public too
3AnonymousSep 3, 2026 10:50
Kind of like Naoko Takeuchi, the "one-hit wonder" behind Sailor Moon — still living off that one big hit
Just keeps cashing in on that single hit forever
4AnonymousSep 3, 2026 10:51
These days he's cashing in on pachinko and slots
6AnonymousSep 3, 2026 10:52
The way you're describing it makes him sound like a pachinko pro
7AnonymousSep 3, 2026 10:55
The pachinko industry itself is basically running out of room now
Whichever IPs locked down the big money over the last quarter century are the real champions
Evangelion and GARO definitely stand out
8AnonymousSep 3, 2026 10:56
Gotta respect how Hirohiko Araki of JoJo managed to resist it for so long
9AnonymousSep 3, 2026 10:57
Back then the toy sales were insane
10AnonymousSep 3, 2026 10:58
Re: #1
The Fist of the North Star creator said that once he greenlit the pachislot deal, he ended up making more from that than he'd earned from the manga and anime up to that point
11AnonymousSep 3, 2026 10:58
Personally I wish sensei Mikiya Mochizuki had gotten to bathe in some easy money too
12AnonymousSep 3, 2026 10:59
He's not just a one-hit wonder — the guy basically built the foundation for media mixing in the manga industry
He was designing the toys while the series was still running
13AnonymousSep 3, 2026 10:59
Don't forget "Silent Knight Sho" and "B't X" either
14AnonymousSep 3, 2026 11:00
Pachislot royalties are supposedly around 10%, and at 500,000 yen a unit, if roughly a million machines sold, that's 5 billion yen from pachinko alone
73AnonymousSep 3, 2026 12:01
Re: #14
Is there actually a pachinko/pachislot machine that's sold a million units?
78AnonymousSep 3, 2026 12:02
Re: #14
Selling 30,000 units would already be considered a huge win
15AnonymousSep 3, 2026 11:00
"Ring ni Kakero," "Fuma no Kojiro," "Saint Seiya"
It's wild he made hits out of all three even though they're basically the same plot
16AnonymousSep 3, 2026 11:01
Gotta go with "Fuma no Kojiro" and "Otokozaka" for me
17AnonymousSep 3, 2026 11:01
The "Oyabun Reach" is the classic flashy-but-doesn't-hit tease (in pachinko slang, a "reach" is the suspense animation before the result)
But if it's snowing in the middle of summer, that's the guaranteed jackpot pattern — Yuki leaping from the helicopter
18AnonymousSep 3, 2026 11:01
The sheer madness of using a full two-page spread for a single panel
19AnonymousSep 3, 2026 11:02
TV Asahi announcer Yoko Oshita said she used to read "Ring ni Kakero"
20AnonymousSep 3, 2026 11:02
There are like five different artists actually drawing "Saint Seiya" these days
21AnonymousSep 3, 2026 11:03
Pretty impressive how it convinced everyone that just swinging a practice sword around is the ultimate training — nice one, Machami
22AnonymousSep 3, 2026 11:05
Was "Sei-Sei" (fan nickname for Saint Seiya) really that mainstream?
24AnonymousSep 3, 2026 11:06
I wonder if anyone's actually read "Saint Seiya" all the way through
I remember it diving into this Buddhist worldview with the twin sala trees and I had no idea what was going on anymore
27AnonymousSep 3, 2026 11:09
The twin sala trees thing is simply: if you can transcend life and death, dying lets you invade the underworld
28AnonymousSep 3, 2026 11:10
Shiryu's got a rising-dragon tattoo ("monmon," slang for a tattoo) on his back at age 14
30AnonymousSep 3, 2026 11:16
He'd already hit it big with "Ring ni Kakero," and "Saint Seiya" was a hit on a whole social-phenomenon level
31AnonymousSep 3, 2026 11:17
Apparently "Ring ni Kakero" was overwhelmingly the most popular series during its original run
32AnonymousSep 3, 2026 11:21
"Ring ni Kakero" is a legendary series that got a color lead-off spread in Jump for its final chapter
33AnonymousSep 3, 2026 11:21
First off, the Apollo Exerciser
Completely useless under normal 1G gravity on Earth's surface
You should just be training with free weights like a normal person
35AnonymousSep 3, 2026 11:22
Finding a post or wall sturdy enough to anchor it to is a challenge in itself, to begin with
37AnonymousSep 3, 2026 11:23
Made the whole world aware that "power wrists" (wrist weights) exist
40AnonymousSep 3, 2026 11:24
The manga that tanked Cancer's image
45AnonymousSep 3, 2026 11:27
Re: #40
There's also a manga that redeemed him, so it's a nice twofer
61AnonymousSep 3, 2026 11:54
Forgot the name, but wasn't there a manga with a dog as the main character?
69AnonymousSep 3, 2026 11:59
Re: #61
"Doberman Deka" (Doberman Cop)
72AnonymousSep 3, 2026 12:01
Wait, what exactly are you "staking" in "Ring ni Kakero"?
79AnonymousSep 3, 2026 12:03
Re: #72
Mercury bubbling and boiling away
That's the kind of thing you get in the Kurumada World, the Buronson World
76AnonymousSep 3, 2026 12:02
Isn't it a woman?
80AnonymousSep 3, 2026 12:04
Re: #76
Because female (artists) don't draw stuff like Kiku-neenee's nipples

Background and Key Points of This Discussion

Pachinko and pachislot licensing deals typically involve a per-machine contract worth several million yen and up, and if the machine becomes a major hit, the original creator is said to receive somewhere between a few percent and around 10% in royalties. It’s a well-known story in the industry that the creator of “Fist of the North Star” said his pachislot royalties eventually surpassed his combined earnings from the manga and anime. What split the thread was the estimate in >>14 putting Kurumada’s actual take at “5 billion yen from pachinko alone,” versus the pushback in >>73 and >>78 doubting that even a million units had sold — since neither the real unit sales nor the royalty rates in his contracts have ever been made public, both sides are ultimately just speculating. The thread also reinforced, across multiple posts, that Kurumada isn’t simply a one-hit wonder: beyond “Saint Seiya,” both “Ring ni Kakero” and “Fuma no Kojiro” were top-tier hits during their original serializations. One point readers can easily get wrong is that a large pachinko revenue figure doesn’t automatically translate into the creator’s personal net worth — the actual cut depends heavily on the specific contract terms.

※This article is excerpted and summarized from the 5ch (Hello! Project board) thread “Is Masami Kurumada, the “one-hit wonder” behind Saint Seiya, actually raking it in?

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