Chinese gaming giant Perfect World, the studio behind NTE and other titles, has reported a loss of 118 million yuan for the first half of 2026. Its flagship title’s worldwide cumulative revenue topped 2 billion yuan, but a 213% year-over-year surge in marketing spend dragged the company into the red.
On the thread, comments ranged from “It’s ranked 8th on the PlayStation Store and still in the red?” to “Maybe they just overspent on ads,” with discussion also turning to the stark difference in sales breakdown between the PS5 version and the PC/Android versions.
China’s Perfect World falls into the red with a 118-million-yuan loss in H1 — “NTE” (Chinese title: Yihuan) racks up 2 billion yuan in sales, but a 213% jump in marketing spend weighs it down
Source: finance.biggo.jp / Original article here
Didn't it pull in something like 30 billion at the start?
Apparently they overspent on ads.
So that includes the pre-launch stealth-marketing (ステマ, undisclosed paid promo dressed up as organic buzz) push?
Mugendai (another Perfect World title, lit. "Infinity") was pretty bad about that too.
Slapping the "stealth marketing" label on everything is so cringe.
Wait, does the PS5 just… not sell?
Revenue's massive, but ad spend put it in the red.
It's only "good" compared to a dying village (限界集落, slang mocking the PS5's shrinking, aging install base) — on that trash console it's nothing to write home about.
Most people are fine playing on their phones; nobody's booting up their oversized glorified smartphone just for this.
That concurrent-player number's probably inflated garbage anyway.
Unlike NTE, it's actually landing well in China.
1. Genshin Impact
2. Apex Legends
3. eFootball
4. Zenless Zone Zero
5. Gundam
6. Fortnite
7. Wuthering Waves
8. NTE
9. Endfield
10. Overwatch
8th place and still in the red?
Yeah, garbage console (ゴミステ, a common PlayStation slur, lit. "trash-tation") strikes again.
It only moved from 11th to 8th after a patch, so it hasn't really surged…
Going by the trend, most people already quit.
Feels like folks just uninstalled NTE and reinstalled Genshin.
There was a "let's come back for Snezhnaya" wave (a Genshin Impact region/nation that got a content update).
Reading into that, it looks like most PS players never bought expansion storage and are just juggling everything on the built-in drive.
That might be true on PS, but overall, Fortnite has blown past eFootball for a dominant 1st place.
The Gaming Legends season kicks off today too.
Even if it sold well, there's only so much you can do with an audience of at most 7 million PS5 owners in Japan, generously estimated.
This game's whole model assumes a 1.3-billion-person market (i.e., China).
Well, that one's meant to be played on PC.
It's on PS5 too, but apparently you can't even use keyboard and mouse.
According to Perfect World Games' official first-half 2026 earnings, released August 19, NTE's worldwide cumulative revenue — over 1.4 billion yuan as of June 30 — passed 2 billion yuan by August 18. Official PC plus official Android account for roughly 60% of the total.
Do we even need PS5, then?
Zero benefit to spending money through PlayStation anyway — constant data leaks, and no points or rewards to show for it.
NTE showed up late on Steam and it was #1 in sales yesterday, #2 today.
That's basically all I remember about it.
Actually, the only thing I remember is Shouheki (apparently a streamer/YouTuber known for playing these titles) playing it.
Even from the YouTube ads, it's just another reskin of the same garbage gacha game — nothing memorable.
Well, the plan was probably "blast ads everywhere, rake in a bunch of suckers, profit"…
That's just how China does everything, though.
They can only compete on sheer scale.
*This article is excerpted and summarized from the 5channel (Hardware & Industry, “Geha” — short for ゲームハード, the console-wars-focused hardware board) thread “NTE operator Perfect World falls into the red.”
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